• 제목/요약/키워드: Usage Type

검색결과 1,102건 처리시간 0.025초

상황과 소비자 특성의 추구 혜택자 선호 브랜드 유형에 대한 영향 (Interactive Effects of Usage-Situations and Personal Characteristics on Benefit Soughts of Clothing and Preference of Brand Type)

  • 홍희숙;고애란
    • 한국의류학회지
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    • 제20권5호
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    • pp.738-752
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    • 1996
  • The purposes of this study were 1) to test the interactive effects of usage-situation (wedding receptions, home, and vacation) and personal characteristics (age, income, education, job or self-monitoring) on clothing benefits sought and 2) to identify brand type preference of consumer groups segmented by age, income, education, job or self-monitoring within a situation. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two-way ANOVA and Chi-square test. The results of this study were as follows. First, by repeated measure tow-way ANOVA, there were significant interactions of age and situation, and interactions of education and situation on Youth/Fashion benefits and Brand-value benefits. And interactive effects of education and situation on Self-expression benefits and Economic-value benefits were significant by repeated measure two-way A NOVA. Second, based on x2-test, brand type preference was significant difference between consumer groups segmented by age, education and job within a situation. And preferences of brand type were different among usage situations.

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잠재프로파일분석을 통한 초등학생의 휴대전화 이용유형분류와 의존도의 관계 검증 (Classifying Latent Profiles in Mobile Phone Usage of Elementary School Students and Verifying the Relationship with Mobile Phone Dependency)

  • 정규형;이민주
    • 한국융합학회논문지
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    • 제10권8호
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    • pp.283-289
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    • 2019
  • 본 연구는 초등학생들을 휴대전화 이용유형에 따라 잠재계층으로 분류하고 휴대전화 의존도와의 관계를 검증하는 데 그 목적이 있다. 2016년 한국 아동 청소년 패널조사의 초등학교 1학년 패널 자료를 사용하여 휴대전화 이용유형에 따른 잠재프로파일분석을 실시한 결과, 1)가족&친구 집중형, 2)가족집중 저수준형, 3)필수이용형의 3개 유형으로 나뉘어졌다. 휴대전화 이용 유형과 휴대전화 의존도의 관계를 검증하기 위한 다중회귀분석결과 1)가족&친구 집중형보다 2)가족집중 저수준형일수록 휴대전화 의존도가 높아지는 것으로 나타났으며, 3)필수이용형보다는 1)가족&친구 집중형일수록 휴대전화 의존도가 높아지는 것으로 나타나, 휴대전화 이용유형이 휴대전화 의존도에 유의한 영향을 미치는 것으로 확인되었다. 이러한 연구결과는 휴대전화 사용의 초기단계에 있는 초등학생을 위한 올바른 휴대전화 이용과 과의존 예방을 위한 개입 방안에 대한 근거를 제공하고 있다. 끝으로 본 연구의 의의 및 후속연구에 대한 제언을 논의하였다.

스마트폰 이용 유형별 스마트폰 과의존과 생활만족도 분석 (Analysis of Problemic Smartphone Use and Life Satisfaction by Smartphone Usage Type)

  • 김유정
    • 한국게임학회 논문지
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    • 제20권1호
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    • pp.23-32
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    • 2020
  • 본 연구는 스마트폰 이용 유형별 스마트폰 과의존과 생활만족도에 미치는 영향요인을 규명하고자 시도되었다. 분석에 사용된 데이터는 총 25,465명이었고, R(3.6.1)프로그램을 이용하여 분석하였다. 자료 분석 결과, 스마트폰 과의존은 여가 추구형과 정보 추구형에서 발생하였다. 반면, 커뮤니케이션형은 스마트폰 과의존을 감소시켰다. 생활만족도에 가장 큰 영향을 미친 스마트폰 이용 유형은 커뮤니케이션형이었다. 스마폰 이용시간이 길고 스마트폰 과의존이 높을수록 생활만족도에 부정적인 영향을 미치는 것으로 나타났다.

스마트폰 이용 동기와 패션 브랜드 앱 내용이 패션 브랜드 앱 수용의도에 미치는 영향 (The effects of smart phone usage motive and fashion brand app factors upon the intention to accept fashion brand applications)

  • 최예슬;김미영
    • 패션비즈니스
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    • 제17권4호
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    • pp.149-163
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    • 2013
  • This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

TV 가이드 영역에서의 음성기반 멀티모달 사용 유형 분석 (Speech-Oriented Multimodal Usage Pattern Analysis for TV Guide Application Scenarios)

  • 김지영;이경님;홍기형
    • 대한음성학회지:말소리
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    • 제58호
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    • pp.101-117
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    • 2006
  • The development of efficient multimodal interfaces and fusion algorithms requires knowledge of usage patterns that show how people use multiple modalities. We analyzed multimodal usage patterns for TV-guide application scenarios (or tasks). In order to collect usage patterns, we implemented a multimodal usage pattern collection system having two input modalities: speech and touch-gesture. Fifty-four subjects participated in our study. Analysis of the collected usage patterns shows a positive correlation between the task type and multimodal usage patterns. In addition, we analyzed the timing between speech-utterances and their corresponding touch-gestures that shows the touch-gesture occurring time interval relative to the duration of speech utterance. We believe that, for developing efficient multimodal fusion algorithms on an application, the multimodal usage pattern analysis for the given application, similar to our work for TV guide application, have to be done in advance.

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A Literature Study on Usage of and Satisfaction Levels with Combined Treatment Including Oriental and Western Medicine

  • Lim, Jung-Hun;Lim, Sung-Min
    • 대한약침학회지
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    • 제15권3호
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    • pp.7-12
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    • 2012
  • Objective: This study aimed to summarize and analyze the usage of and the satisfaction levels with combined treatment including Oriental and Western medicine. Methods: We searched studies on the usage of and the satisfaction levels with combined treatment including Oriental and Western medicine over the past 10 yrs (2001-2011) from 3 Korean databases (National Assembly Library, Research Information Service System, and National Discovery for Science Leaders). The reviewers also conducted a summarizing analysis by sampling the literature according to the type of study, study period, region, study subjects, sample size, type of sampling, research method, data analysis, study instruments, main results, etc. Results: When the main results of six studies on combined treatment usage and satisfaction levels were considered together, the most important decisive factor in determining the usage of combined treatment was the illness of the patient, followed by the patient's occupation, sex, age, education, marital status, religion, treatment cost, and treatment results. In addition, the most important factor that determined satisfaction levels with combined treatment was age, followed by education, religion, income, health status, treatment procedures, staff attitude, and cleanliness. Conclusions: Elderly patients with musculoskeletal, cerebro-vascular, and circulatory system illnesses are more likely to prefer combined treatment over independent Oriental or Western treatment and are more likely to request specialized, adjusted medical care.

대학생의 대인관계성향이 외모관심도와 외모관리행동에 미치는 영향 연구 (Study on the Effects of College Students' Interpersonal Relations Disposition on Appearance Concern and Appearance Management Behavior)

  • 이현옥;구양숙
    • 한국의류산업학회지
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    • 제16권6호
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    • pp.888-896
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    • 2014
  • This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

폐쇄형 SNS의 이용 동기에 관한 연구 (The usage motivation of closed type SNS)

  • 전병호;최재웅
    • 디지털산업정보학회논문지
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    • 제11권1호
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    • pp.197-207
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    • 2015
  • A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

인문계 중.고등학교 재학생이 비타민.무기질 보충제 복용 행동 조사 (Behaviors of Vitamin Mineral Supplement Usage by Healthy Adolescents Attending General Middle or High Schools in Korea)

  • 한지혜
    • Journal of Nutrition and Health
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    • 제33권3호
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    • pp.332-342
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    • 2000
  • Vitamin mineral supplement usage by self-prescription is popular behavior among adolescents. This study was conducted to investigate the behaviors of vitamin·mineral supplement usage and the relationship between demographic variables and supplement usage by healthy adolescents. Nine hundred seventy two boys and girls, aged 13-18 years, attending general middle or high schools were chosen from various cities and rural communities in Korea. As a result, vitamin·]mineral supplements were taken by 31.3% of subjects. Users tended to take vitamin·mineral supplements more frequently when they were healthy than when they suffered from disease. The taking period of supplements was different according to school type such as middle or high school(p<.05), sex(p<.001) and residence of subjects(p<.01). The main information source of supplements was newspaper/magazine/TV, and it was affected by sex(p<.05) and residence(p<.01). Vitamin·mineral supplements were generally recommended by their mothers instead of health professionals. The commonly cited taking reason of supplements was affected by sex(p<.01)and socioeconomic status of family(p<.05). The frequently responded effect obtained from supplement use was recovery from fatigue and it was different according to sex(p<.01). The major mentioned reason of not taking vitamin·mineral supplements by non-users was 'I eat a balanced diet'. The most frequently consumed supplements were vitamin C, followed by multi-vitamins supplements, and this pattern was different according to school type(p<.001), sex(p<.01) and residence(p<.05). These findings show that the behaviors of vitamin·mineral supplement usage by subjects are not resonable, and their supplement usage tends to be affected by demographic variables. Therefore, nutritional understanding and education that are intended to form the resonable behaviors toward vitamin·mineral supplement usage of adolescents should be provided with considering the relationship between demographic variables and supplement usage.

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