• Journal of the East Asian Society of Dietary Life
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• v.20 no.1
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• pp.149-158
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• 2010

The domestic specialized coffee branch market is growing both in size and sales, and the competition between different brands is increasing. The goal of this study was to divide the customer's consumption motivations into utility usage motivation, hedonic usage motivation, and ostentation usage motivation and to determine how each motivation influences the attitude, satisfaction and loyalty toward the brand. The results can be summarized as follows. (1) Hedonic motivation and ostentation motivation with the exception of utility motivation were shown to have an effect on brand attitude. (2) Brand attitude was shown to have an effect on satisfaction and loyalty. (3) Satisfaction had an effect on loyalty. However, if the satisfaction was low, the intentions for subsequent visits and positive oral transmissions decrease. The result of this study showed that establishing positive brand attitude, satisfaction and loyalty to customers with pleasure and ostentation motivations is effective. Moreover, marketing activities such as cultural and playful events should be emphasized for customers with hedonic motivations, while environments with better atmosphere and careful service should be provided to customers with ostentation motivation.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.10 no.2
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• pp.27-39
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• 2000

Objectives : The purpose of this study is to analyze the factors associated with respirator usage on the basis of reasoned action theory. Methods : The data were collected from August 1 to September 30 1999, and study subjects consisted of 303 workers who were employed in the manufacturing industries. A self-administered questionnaire was used to measure the attitude, subjective norm and related factors. Results : In bivariate analysis, the variables related to protector usage were prevention of occupational disease, protection of toxic material, disturbance during working, troublesome of usage, proper exchange of protector. Multivariate logit analysis was used to estimate factors associated with respirator usage. Significant predictors that are related to respirator usage were attitude toward the behavior, size of industry and proper exchange of protector. Conclusions : The results suggest that it is strongly required to focus on attitude toward the behavior in order to improve workers' usage of respirator.

• Journal of Internet of Things and Convergence
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• v.10 no.6
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• pp.135-149
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• 2024

The purpose of this study is to study ways to eliminate social exclusion through the use of digital devices by people with disabilities in the digital age. The research results are as follows. First, all social exclusion factors had an effect on quality of life. Second, except for health, family, social participation, finance, culture, and employment in the social exclusion factors had an effect on digital device usage attitude. Third, except for health, family, social participation, finance, culture, and employment in the social exclusion factors had an effect on digital device usage self-efficacy. Fourth, digital device usage attitude had a partial mediating effect in the relationship between family, social participation, finance, culture, and employment factors of social exclusion and quality of life. Fifth, digital device usage self-efficacy had a partial mediating effect in the relationship between family, social participation, finance, culture, and employment factors of social exclusion and quality of life. Sixth, differences by gender were found in the family factor of social exclusion. Seventh, differences by age were found in social exclusion, quality of life, digital device usage attitude, and digital device usage self-efficacy. Eighth, differences by disability type were shown in social exclusion, quality of life, digital device usage attitude, and digital device usage self-efficacy. Through this study, we presented effective ways to use digital devices. We hope that these ways will contribute to eliminating social exclusion and improving quality of life for people with disabilities, and to achieving sustainable social integration while increasing digital inclusion for people with disabilities.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.483-497
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• 2016

The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.298-317
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• 2023

This study is about the attitudes and intentions of consumers considering the usage of O2O application (app) under the COVID-19 situation. By integrating TAM and TPB as a theoretical background, we selected VPC (various product choice) and PII (product information intensity) as new functional external variables that have a positive effect on new system called O2O commerce. We also applied the transaction cost theory to investigate the obstacle of O2O business. We conducted a survey of consumers in large cities in the Korean market. As a result of this study, it was found that the more O2O app users recognized the influence of SN (subject norms), the more useful O2O app was, the more it led to a change in attitude and usage intention was positively significant. In addition, as the O2O app was easy to use and useful, and the SN was recognized, the user's attitude was positive. On the other hand, it was also found that the transaction cost that consumers have to pay had a negative effect on usage intention. Additionally, VPC and PII have been shown to positively influence on usefulness of O2O apps.

• 한국노년학
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• v.40 no.1
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• pp.131-146
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• 2020

The objective of this study is to examine the relationship between attitude in digital usage and life satisfaction level of the middle-aged people and older adults, and to analyze Sequential Mediation Effects of online networking activity and information producing and sharing in the online context. To achieve the main objectives, we conducted Hayeys'(2013) Process for SPSS Macro. The followings are the results of the study: First, there is a strong relationship between the attitude towards digital usage and the life satisfaction. Second, the results showed that impact of attitude in digital usage on life satisfaction among the older people is 0.291 unit higher, when they are engaged both in online networking activity and digital information production/sharing activities compared to involved in online networking activity alone. The results of the study is meaningful in that they can be used as a baseline data for reconsideration of digital usage and life satisfaction of the older adults, by providing comprehensive examination of relationship among attitude in digital usage, life satisfaction, online network activities, and digital information production·sharing activities of the older adults.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.289-300
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• 1995

The purpose of this study was to suggest usage that all family members could find satisfaction in the way to use furniture and living room. First of all, methods of research for this purpose were to grip on the points of difference and sameness on the attitude and the actual condition about furniture usage and living room between housewives and woman university students. To make analysis the data, frequency, $\chi$2-test, t-test, F-test and factor analysis were used. The major results are as follows ; 1. There were significant differences in the using time, time zone and life behavior in living room. 2. In furniture usage, housewives and woman university students have significant differences. 3. According to the results of making investigation into degree of satisfaction abut furniture and living room usage, housewives and woman university students have significant differences.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1129-1136
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• 2020

This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

• Women's Health Nursing
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• v.15 no.1
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• pp.13-23
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• 2009

Purpose: There is increasing necessity of using cord blood cell worldwide. In order to improve the effectiveness of cord blood's usage in Korea, the study of knowledge and attitude regarding cord blood is needed. Method: As descriptive correlation study, data was collected from 212 early postpartum women who stored or donated cord blood from 2007 April to July. Data was analyzed using $X^2$-test, t-test, ANOVA, and logistic regression. Result: Total score of knowledge and attitude of early postpartum women who donated cord blood was higher than who stored. According to the source of education and the source of influence toward decision of using cord blood, early postpartum women who educated or influenced by mass media showed difference in attitude. Job status and income, and attitude of cord blood were the predictor of cord blood donation. Conclusion: Attitude regard to cord blood affect to usage of cord blood, and the attitude and knowledge of cord blood in early postpartum women who donated it higher than who stored.

• Korean Journal of Health Education and Promotion
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• v.24 no.1
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• pp.45-61
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• 2007

Objectives: This study aims to identify the usage status of general drugs by some college students based on their own judgment and the relevant factors having impact on them. Methods: The questionnaire survey was conducted by visiting the students in 3 colleges in Daejeon and Chungcheongnam-Do. 792 students were finally selected as the subjects. The results were statistically analyzed using the SPSSWIN(ver 13.0) and $x^2-test$, ANOVA and multiple regression analysis were conducted. Results: The usage status of college students showed the significant difference by general features, knowledge and recognition attitude. The knowledge level of students on the general drugs was very low. They had excessive expectation on the general drugs in terms of the recognition attitude. The lowest factor was the distrust on the general drugs. 27.5% of subjects was satisfied with the effect after using 48.1%m when the drugs were frequently used. Those who experienced the side effects accounted for 9.6%. In accordance with the analysis on the factors related to the knowledge on, recognition attitude on and usage status of general drugs, the education had the highest influence on the abuse and misapplication of drugs. For the mistrust factor on the drugs and negligence factor on abnormal response, the gender was the most influencing. The knowledge level was the greatest impact on the excessive expectation factor on the drugs. The factor that the usage status was the most influential was the education on the abuse and misapplication of drugs. Conclusions: The systematic approach including establishment of health policies for the improvement of health and health education activity should be implemented on the basis of the thorough analysis on the knowledge level and recognition on drugs and the factors influencing on the usage of drugs.