• Asian review of World Histories
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• 제2권2호
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• pp.147-167
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• 2014

The urban modernity that became an irresistible model for elites in Asia in the decades before and after 1900 was far from being gender-neutral. It represented an exceptional peak of patriarchy in its exclusion of respectable middle class women from the work force, from ownership and control of property and from politics. Marriage was indissoluble and the wife's role in the male-headed nuclear family was to care for and educate the abundant children she produced. Puritan religious values underlined the perils for women of falling outside this pattern of dependence on the male. Though upheld as modern and civilized, this ideal was in particularly striking contrast with the pre-colonial Southeast Asian pattern of economic autonomy and balance between women and men, and the relative ease of female-initiated divorce. Although attractive to many western-educated Southeast Asian men, including religious reformers determined to 'save' and domesticate women, urban respectability of this type was a poor fit for women accustomed to dominant roles in commerce and marketing, and at least equal ones in production. Southeast Asian relative failure in the high colonial era to adapt to the modern market economy may also have a gendered explanation. We should not be surprised that patriarchy and puritanism became more important in Southeast Asia as it urbanized in the late 20th Century, since this was echoing the European experience a century earlier. The question remains how far Southeast Asia could retain its relatively balanced gender pattern in face of its eventual rapid urbanization and commercial development.

• 농촌계획
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• 제23권3호
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• pp.97-105
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• 2017

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

• 융합경영연구
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• 제9권2호
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• pp.11-20
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• 2021

Purpose: The importance of creativity has been emphasized in the transition from industrial society to knowledge-based society. Recently, design thinking has attracted great attention as one of the ways to increase the creativity of the organization. From the perspective of solving urban problems through collaboration between technology and citizens, the active participation of citizens is indispensable for realizing smart cities. Research design, data and methodology: From the perspective of solving urban problems through collaboration between technology and citizens, the active participation of citizens is indispensable for realizing smart cities. Results: Therefore, the purpose of this research was to design a citizen-participation type system and contents using a specific space to realize a smart city. This system utilizes the concept of space as a tool to promote innovation activities with the participation of citizens and makes it easy for users of space to participate based on urban problems derived from living labs and the internal structure and user flow line have been designed. Conclusions: It was been also used voice recognition, artificial intelligence, the Internet of Things, and big data as important technologies for experiencing smart cities. The system and content were designed with an emphasis on allowing citizens to directly recognize and experience smart city technology, especially through space-based information visualization and multi-faceted stimulus elements.

• 융합경영연구
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• 제12권2호
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• pp.61-71
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• 2024

Purpose: This study explores the impact of discrimination experience on stress levels among Seoul's public housing complex residents, emphasizing the moderating role of social capital. Research design, data and methodology: Utilizing the 2019 Seoul public housing (PH) panel data and an ordered logit model, the research categorizes residents based on personal and environmental factors, contrasting them across different local housing price levels. Results: We find that public housing residents' experience of discrimination has a significant impact on stress, and local housing prices are positively related to stress. Interestingly, stress due to discrimination is more pronounced in high-priced neighborhoods, which are associated with real estate inequality. Conversely, this impact is less pronounced in lower-priced neighborhoods. Importantly, social capital not only has a significant moderating effect on stress for all residents, but in high-priced neighborhoods, it also moderates the stress caused by experiences of discrimination for social housing residents. Conclusions: These findings highlight the need for policy interventions to strengthen social capital and address socioeconomic disparities in public housing, and are significant for analyzing the nuanced relationship between neighborhood, housing affordability, discrimination, and stress in urban communities for public housing residents, which is a socially problematic issue.

• 농촌계획
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• 제12권1호
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• pp.23-35
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• 2006

The purpose of this study were to identify the different farming styles of red pepper growers, to describe their characteristics and to get some implications far planning the agricultural development strategy in the area. The researcher surveyed quantitative and qualitative data through interview with researcher developed questionnaires from selected 99 farmers in Eumsung county, Chungbuk province, Korea. The researcher found the low types of red pepper farming: 'red-pepper-centric middle farmers', 'diversified larger farmers', 'red-pepper-dependant small farmers', and 'small farmers for own use'. Based on the above findings, the researcher could derive some implications as follows. Firstly, the difference of market strategy and marketing efforts among the four farming styles should be regarded as important considerations when planning the agricultural development strategy in Emsung county. Secondly, the cooperatives' red pepper marketing strategies in Eumsung county were focused on the processed red pepper products sold at middle or low priced by big retailers in urban areas. Therefore, the cooperatives should change their view point of quality, if they want to initiate the planning process of 'the production and marketing high quality red pepper'. Thirdly, the major efforts of Eumsung county Agricultural Technology Center (ATC) made efforts on increasing the productivity of red pepper farming, however, the technologies recommended by the ATC for farmers required more cost and labour especially for 'red-pepper-dependant small farmers' and 'diversified large farmers'. The ATC should make efforts to find new technologies for helping 'red-pepper-dependant small farmers' to reduce the use of pesticides and 'diversified large farmers' to use the regional images effectively for marketing their hish quality red peppers.

• 대한지리학회지
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• 제51권3호
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• pp.421-439
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• 2016

세계의 경제가 글로컬라이제이션(glocalization)이라는 조건 속에서 변화하면서, 국가의 역할은 축소되고, 도시 및 지역의 공간적 역할이 상대적으로 중요해지고 있으며, 관련하여 장소의 역할에 대해 장소마케팅이나 장소브랜딩 등을 통해 지금까지 많은 논의가 이루어져왔다. 하지만, 결과로서의 마케팅전략보다는 과정과 참여를 중요시하는 광의적 의미의 종합적인 '장소만들기'가 중요하다는 의미에서 본 논문은 문화를 기반으로 하는 지역발전이라는 부분에 집중하여 창조적 장소만들기의 전략이 어떤 의미를 갖는지를 재조명하려고 하였다. 구체적으로는 문화콘텐츠산업을 통한 창조적 장소만들기의 한국과 일본사례의 검증을 통하여, 글로컬라이제이션 시대 장소마케팅과 장소브랜딩, 장소만들기의 융합모델을 제시하고, 가치사슬적 특성을 고려하여 자원의 투입과 과정, 산출 등 각 과정의 특성에 집중할 필요가 있음을 밝혔다. 특히, 문화를 기반으로 장소를 해석하고, 지역공동체에서 삶의 질을 개선시키는 목표를 위해 어떻게 선순환구조를 만들것인가 하는 것이 중요하다는 점을 강조하였다.

• 디자인학연구
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• 제17권1호
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• pp.5-14
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• 2004

본 논문은 도시환경과 장소마케팅을 통한 가로환경시설물 디자인 방향에 대한 내용으로 대상공간은 서울 종로구에 위치한 대학로이다. 디지털 정보화 사회의 도래에 따른 생활양식과 행태 변화를 중심으로 대학로에 대한 역사적 고찰과 장소마케팅전략, 공간특성의 변화, 가로환경 및 가로환경시설물의 현황 조사 및 이용자특성의 분석을 통하여 앞으로 대학로의 이미지 개선과 문화의 거리로써의 정체성을 회복하고 활성화를 위한 가로환경시설물의 역할과 디자인 방향을 제시하였다. 새롭게 제시된 가로환경시설물 체계 및 디자인 접근 방법은 지속적이고 종합적인 계획의 필요성을 강조하였고 대학로의 이미지 개선 및 문화적 특성을 부각시켜 이용자 뿐 만 아니라 지역주민 삶의 질적 개선과 지역경제 활성화에 기여하고 관광지로써 재평가될 수 있도록 하였다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.663-667
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• 2008

본 논문은 지방자치단체의 위상과 역할이 확대되면서 지방의 도시 이미지 제고에 있어서의 도시 아이덴티티 확립과 대전지역의 도시 발전측면에서 보존 육성 개발하는 전략을 수립하는 전략을 제시하고 활성화 방향을 설정하는 실천적인 핵심적인 과정의 창출에 대한 모델을 제시하고 한다. 대전광역시가 직면하고 있는 지역개발의 새로운 패러다임으로서 도시 문화적 전략과 그 한계와 진화를 이해하고 차별적인 도시 이미지 구축하기 위하여 세계의 선진 사례들과의 비교, 분석을 통해 제시한다. 또한 대전광역시에 대한 도시이미지브랜드의 핵심적인 아이디어를 도출하고 성공전략을 도출하기 위한 가이드 라인을 제시하고자 한다. 대전시의 도시브랜드에 대한 포지셔닝 분석을 통해 대전광역시에 적합하고 차별성과 상징성을 갖는 도시 이미지 및 브랜드 개발 시스템 개발에 대한 제언을 통해 유니버셜 및 지속가능한 디자인으로서 대전시의 도시디자인 및 도시마케팅에 대한 개념을 이해하고자 한다.

• 한국방재학회 논문집
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• 제10권3호
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• pp.1-11
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• 2010

본 연구에서는 경기도 용인시 기흥구 구갈동(구갈역세권)과 보라구역, 중동구역 일대를 중심으로 개발계획, 개발잠재력, 입지여건과 아울러 녹색 및 재해예방 인프라에 대한 4가지 측면을 고려하여 대상지의 투자가치 평가를 통한 전략적 도시관리 방안을 연구하였다. 방법론 측면에서는 평가항목간의 상관관계를 고려할수 있는 네트워크 분석적 의사결정법을 통하여 판단해보고자 하였다. 분석 결과 개발계획에서는 개발용도, 키테넌트, 자금조달, 마케팅순으로, 개발잠재력에서는 시장성, 정체성, 역사성 순으로, 입지여건에서는 토지이용, 주변환경, 교통환경순으로, 마지막으로 녹색 및 재해예방인프라에서는 자연재해예방, 인적재해예방, 사회적 재해예방순으로 나타났다. 본 연구의 결과는 향후 도시개발사업 추진하는데 있어 합리적인 사전 평가방안으로 활용할 수 있을 것이라 본다.

• 한국조경학회지
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• 제34권6호
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• pp.87-100
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• 2007

This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.