• 한국정보관리학회:학술대회논문집
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• 한국정보관리학회 2010년도 제17회 학술대회 논문집
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• pp.15-20
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• 2010

최근 Web of Science에 도입된 Eigenfactor지수와 논문 영향력 지수(Article Influence Score), 그리고 Scopus에 도입된 SJR 지수는 구글의 PageRank 알고리즘과 같은 네트워크 분석 방식의 인용지수이다. 국내 인용 색인 데이터베이스는 인용 링크가 외부로 향하는 비율과 자기 인용 비율이 높으므로 기존의 네트워크 인용 지수 산출 방식을 그대로 적용하기에는 어려움이 많다. 이 연구에서는 국내 인용색인DB에 대해서 대표적인 네트워크 인용 지수인 저널 페이지랭크를 시험적으로 측정해보고 국내 학술지의 상황을 고려한 개선방안을 모색하였다.

• 패션비즈니스
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• 제14권4호
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• pp.91-101
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• 2010

This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

• 대중서사연구
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• 제27권1호
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• pp.53-98
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• 2021

본 논문은 초창기 스튜디오 시스템의 설립과 함께 본격적으로 상품화한 미국영화와 할리우드라는 산업적 표상이 1920년대 경성의 조선인 극장가에 수용되었던 한 양상을 검토한다. 특히, 고급영화상설관을 지향했던 조선극장의 영화관 프로그램과 홍보 전략에 초점을 맞추어 특작영화 수입을 둘러싼 조선인 상영업자들의 경쟁을 살펴보고 그와 함께 초래된 관객성 분화의 단초를 추적하는 것을 목적으로 한다. 이를 위한 본 논문의 구성은 다음과 같다. 첫째, 제작비가 많이 투입된 특작영화 제작의 역사적, 경제적 배경을 할리우드 거대 영화사들이 이익을 극대화하기 위해 추구했던 규모의 경제를 통해 비교영화사적 관점에서 살펴보고, 영화라는 상품이 브랜드가 되고, 계획된 홍보와 마케팅을 바탕으로 전략적으로 판매될 수밖에 없었던 경제적 동기를 분석할 것이다. 둘째, 경성의 조선인 극장 가운데, 가장 적극적으로 장편영화로의 이행을 감행했던 조선극장이 미국 파라마운트 회사의 세련되고 고급스러운 브랜드 인지도를 전용하여 고급상설관으로서 차별적인 정체성을 형성하려 했던 노력을 주보와 전단지 읽기를 통해 재구성한다. 기존의 일제 강점기 영화와 극장문화 연구에서 홍보와 마케팅의 역할은 단편적인 언급 외에는 상대적으로 연구가 미진한 영역이었다. 본 논문은 주보와 전단지가 수행한 홍보와 매개의 기능에 주목하여, 활자와 이미지를 통한 할리우드 특작 영화 '읽기'를 시도한다. 주보와 전단지는 영화를 홍보하고, 관객에게 영화 선택을 도울 수 있는 정보를 제공하기 위해 상영업자들이 주도적으로 발행한 선전 홍보물이다. 개봉될 영화에 대한 줄거리와 그 밖의 다양한 내용을 글과 이미지를 이용해 구현했던 인쇄물은 관객들의 영화'보기'를 보완하는 독립적인 '읽기'의 매체이자 영화상품의 유통과정의 양쪽 스펙트럼에 존재하는 생산과 수용을 연결하는 매개적인 매체이기도 했다.

• 복식문화연구
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• 제24권5호
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• pp.697-708
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• 2016

The term used to describe consumer's valuation of a brand is brand equity. One concept that can be managed and may impact valuation of a prestige brand is "luxuriousness." As the concept of "luxuriousness" appears to be a key factor contributing to the equity of a prestige brand, the purpose of this study was to examine how luxuriousness is related to the brand equity utilizing a model developed by Yoo, Donthu, and Lee (2000). Yoo et al. (2000) identified three dimensions [brand association with awareness (BA), perceived quality (PQ), brand loyalty (BL)] accounted for the equity (OBE) of a brand. We speculated that the five dimensions of luxuriousness (i.e., quality, extended self, hedonism, accessibility, and tradition) would selectively influence the two dimensions of brand equity (BA, PQ) and that loyalty would mediate the relationship between the two dimensions of brand equity (BA, PQ) and overall brand equity. A total of 502 participants aged from 18 to 74 were surveyed in USA. Using AMOS 18, the path analysis was conducted with the maximum-likelihood estimation procedure. The model exhibited a good fit with the data and all hypotheses were supported except one. Quality, accessibility, and hedonism dimensions of luxuriousness affected perceived quality of the equity of a brand. Hedonism and extended self dimensions affected brand association with awareness. However, tradition dimension did not significantly influence brand association with awareness. Overall, this research expands understanding of brand equity as it documents the contributions of luxuriousness, a component that can be controlled by brand managers.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• 패션비즈니스
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• 제16권5호
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• 복식
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• 제58권3호
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• pp.93-104
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• 2008

The purposes of this study are to examine the concept of customized fashion product design as a new industrial paradigm reflecting individual customers' needs in modern society, and to grasp its sociocultural meaning. It is thought that this study will be helpful to investigate the cultural thinking of contemporaries represented through the consumption. For this, the documentary study and practical case study have been executed. As modern fashion business becomes more consumer-oriented due to the industrial paradigm shift, there appeared the prosumer as both consumer and producer. The type of customized fashion product design can be classified as 1) the traditional custom-made design in haute couture and classic tailoring 2) the tailor-made design in the prestige line of ready to wear 3) DIY custom design 4) mass customized design of customer involvement. The traditional custom-made design in haute couture and classic tailoring and the tailor-made design in the prestige line of ready to wear is to provide the distinguished product which has the best quality as well as the excellent beauty for VIP consumer. The DIY custom design is for creative consumer searching for the fun of craftsmanship to take part in producing personally. The mass customized design of customer involvement is to personalize product by selecting design module in mass production. Ultimately the sociocultural meaning of the customized fashion product design can be interpreted as (1)endowing special meaning to personal identity (2)distinguishing the privilege by rarefied authenticity (3)returning to analog sensibility 4)pursuing creative fun 5)thinking in a user-centered way.

• 한국보건간호학회지
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• 제5권2호
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• pp.53-66
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• 1991

The Purpose of this study is to provide the basic data necessary for the high level of nursing service and the efficiency plan of nurse's man power by analyzing job satisfaction level of public health services. The study population included all public health services(118) in health care center within Jeon Buk province. A Survey was conducted to collect data by a self-administered questionnaire from September I to December B, 1990. A Forty item questionnaire was designed to elicit data concerning how nurses feel about the factors of job satisfaction. All the data were analyzed by means of percentage, mean, anova, T-test, Pearsen's correlation coefficient. The Results of this study were summerized as follows. 1. General characteristics of PHN : age: $33.9\%\;20\~29$ years old education level: $52.6\%$ professional nursing college marital status: $75.5\%$ married religion: $50.5\%$ protestant clinical experience: $40.7\%$ no clinical experience public health nursing career: $47.9\%$ low 5years 2. Influencing factor of Job satisfaction desired duration of employment: $65\%$ needed duration, $18.3\%$ lifetime duration motives of employment: $40.8\%$ no special motive of employment desired organ of leave: $19.3\%$ public health clinic 3. Level of job satisfaction with job satisfaction components. The level of job satisfaction showed an average score 3.39 out of 5.0. Job prestige 4.09 was the highest among the components of Job satisfaction and was presented organizational requirement 3.69, Human relationship 3.66, task requirement 3.36, Autonomy 3.10, pay 2.46. 4. Level of job satisfaction with general characteristics. General characteristics(age, educational level, manital status, clinical experience, public health nursing carrier, duties, lincense and qualification) and job satisfaction was no relationship. 5. Level of job satisfaction with Influencing factor. Duration of desired employment (p<0.01) and motives of employment(p<0.001) was presented. 6. Relationship composing factor of job satisfaction and level of job satisfaction 6 components of job satisfaction was related all of job satisfaction. organizational requirement (r=0.93). Autonomy (r=0.93), Human relationship(r=0.92), task requirement (r=0.90), job prestige (r=0.83), pay (r=0.81)

• 한국인구학
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• 제26권1호
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• pp.143-170
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• 2003

지난 몇 십 년 간에 걸쳐 한국 사회에서 남성들은 물론 여성들의 교육수준은 급속하게 증가하였다. 본 연구는 이러한 배경을 염두에 두면서 여성들의 교육수준이 첫 직업획득에 어떠한 영향을 끼치며 또 그것은 어떠한 양상으로 변하였는지 살펴본다. 이를 위해 한국여성개발원에서 2001년에 수집한 $\ulcorner$제4차 여성취업실태조사 원자료$\lrcorner$를 이용해 노동시장에 처음으로 진입한 시점을 기준으로 1980년 이전, 1980년대, 그리고 1990년대 코호트를 구분하였다. 우선, 코호트별로 상이한 교육과 직업의 분포를 통제한 후 교육과 직업의 전반적인 연관성을 파악하기 위해 대수선형모형(log-linear model) 분석을 시도하였다. 그 결과 최근 코호트로 올수록 교육과 직업의 전반적인 연관성이 약화되는 것으로 나타난다. 이어 OLS 회귀분석을 통해 각각의 교육수준이 직업위세점수에 미치는 영향을 살펴보았으며, 분석결과는 교육수준간 직업위세점수 차이가 최근 코호트로 올수록 감소하였다는 것을 보여준다. 결론적으로 본 연구는 그간 한국 사회의 급속한 교육팽창의 맥락 하에서 여성의 교육과 직업의 연관성이 점점 약화되어왔다는 것을 보여준다.

• 한국의류학회지
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• 제32권8호
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.