• 제목/요약/키워드: University prestige

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JICCE 학술지의 국제 색인 DB 등재 지원을 위한 영문 ACOMS 활용 방안 연구 (A study for enlisting JICCE Journal in international citation index by using English ACOMS)

  • 박재원;류범종;서태설
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 춘계학술대회
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    • pp.924-926
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    • 2012
  • 국내 과학기술분야 학회는 발행 학술지가 세계적인 학술지로 거듭나고자, 국제 색인 DB에 등재하고자 하는 노력이 점차 증가하고 있다. 학회 학술지를 국제 색인 DB에 등재하기 위해서는 해당 색인 DB를 주관하는 단체의 평가요소에 따라 학술지를 체계적으로 운영하고 관리해야 하며, 투명한 상호심사(Peer Review) 과정을 포함하는 학술지 전자 출판과정을 온라인으로 효율적으로 운영해야 한다. KISTI는 국내 학술지가 국제색인 DB에 등재 평가를 받기 위해 시스템적으로 필요한 요소들을 연구하여, 2010년도에 해당 요소들이 반영된 학술지 홈페이지를 포함하는 영문ACOMS(ACOMS Ver. 4.0)를 개발하였다. 영문 ACOMS는 2012년 현재에도 국제적인 시스템으로 거듭나기 위해 지속적인 기능개선을 추진하고 있으며, 현재 JICCE 학술지를 포함한 49종의 학술지에 대해 운영되고 있다. 이 논문에서는 국제색인 DB 등재를 위해 시스템적으로 갖추어야 할 요소들을 기술하고, 영문 ACOMS 활용을 통한 JICCE 학술지의 국제색인 DB 등재 지원 방안을 제시한다.

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해양 유류유출사고와 건강영향에 관한 해외 연구사례 분석 (A Literature Review on Health Effects of Exposure to Oil Spill)

  • 하미나;이원진;이승민;정해관
    • Journal of Preventive Medicine and Public Health
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    • 제41권5호
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    • pp.345-354
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    • 2008
  • Objectives : Our objective is to review and summarize the previous studies on the health effects of exposure to oil spills in order to make suggestions for mid- and long-term study plans regarding the health effects of the Hebei Spirit oil spill occured in Korea. Methods : We searched PubMed to systemically retrieve reports on the human health effects related to oil spill accidents. The papers' reference lists and reviews on the topic were searched as well. Results : We found 24 articles that examined seven oil spill accidents worldwide over the period from 1989 to August 2008, including the Exxon Valdes, Braer, Sea Empress, Erika, Nakhodka, Prestige and Tasman Spirit oil spills. Most of the studies applied cross-sectional and short-term follow-up study designs. The exposure level was measured by assessing the place of residence, using a questionnaire and environmental and personal monitoring. Studies on the acute or immediate health effects mainly focused on the subjective physical symptoms related to clean-up work or residential exposure. Late or mid-term follow-up studies were performed to investigate a range of health effects such as pulmonary function and endocrine, immunologic and genetic toxicity. The economic and social impact of the accidents resulted in the socio-psychological exposure and the psychosocial health effects. Conclusions : Studies of the health effects of exposure to oil spills should consider a range of health outcomes, including the physical and psychological effects, and the studies should be extended for a considerable period of time to study the long-term chronic health effects.

조선시대 감로탱화 풍속장면의 복식 연구 (Studies on the Costume of Gamrotenghwa in Choson Dynasty)

  • 양숙향;이태호;이경화
    • 한국의류산업학회지
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    • 제5권5호
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    • pp.481-494
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    • 2003
  • The Gamrotenghwa of the Choson Dynasty is a unique genre of buddhist painting in that the destiny of the dead souls and the guidance to nirvana are expressed in reality. More than 50 of the Gamrotenghwa are known to be present, and the lower part of the paintings includes a wide assortment of folk customary scenes reflecting the social life style of the time when the painting was drawn, such as difficulties in life. public life, punishment and war. Changes in the costume of the people shown on the customary scenes of the Gamrotenghwa according to the time based changes in painting style were investigated in this study. The results are summarized in three points. First, the costumes of bureaucrats showed a tendency of preservation without any major changes in the painting. On the other hand, costumes of public and entertainer in the scenes were very close to those worn by the people at that time. The realistic description of public life in the painting may establish the value of the Gamrotenghwa as the historical documents. Second, the costume of the people in the painting showed a dual structure as the social positions; bureaucrats wore various official hats, large coats and belts to expose their social prestige. while the general public wore simple and convenient clothing which is divided into shirt and pants. The dual structure of the costume in the painting is in well accordance with that of the later period of Choson dynasty, suggesting that the customary scenes in the painting represent the social life style of the period. Finally, the customary scenes in the Gamrotenghwa are very variegated. which shows a variety of beauty of wearing even though they look coarse in a sense. The diversity of wearing beauty in the picture may contribute to the recreation of the beauty of shape in the new design of Hanbok.

패션 상품 쇼핑백 유형에 대한 소비자반응, 광고태도, 구매의도에 미치는 영향 (The Effect of Fashion Product's Shopping Bag types on Customer Response, Advertising Effectiveness, and Purchase Intention)

  • 채희주;이수연;고은주
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.564-579
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    • 2014
  • Packaging of shopping bag is a 'silent salesman' which plays an important role in marketing communication due to the increase of self-service outlets and changing lifestyles of customers. Retail shopping bags, which are defined as bags provided by retailers to customer as a means of transporting merchandise, are a type of secondary packaging. This study explored the effect of a fashion product's shopping bag types in sense of shopping value, customers' response, attitude toward advertising, and purchase intention. Data was analyzed by factor analysis, frequency analysis, correlation, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study were as follows. Consumers' responses about shopping bags show that there are some differences between consumers who have either hedonic or utilitarian shopping value. Hedonic shopping value influences on consumers' response as unique, interesting, and attention; however utilitarian value affects prestige in addition to those four significant factors. Therefore, this study shows that consumer response is different in accordance with shopping value. Thus, using the various types of shopping bags can be influenced on effective advertising. It will also great effect on marketing activity with lower cost. The significant result from this study has proven that the shopping bag is correlates to the definition of pop art today because it can offer an opportunity to look at, play with and buy sophisticated visual stimulus. Therefore, retail and brands have to concern about shopping bag considering their decisive role in the apparel market.

폐 중형 (40인치와 42인치) LCD (Liquid Crystal Display) 제품 해체 후 분리된 유가자원에 대한 분석 (Analysis for Valuable Materials Disassembled from 40- and 42-inched Waste LCDs (Liquid Crystal Displays))

  • 박헌수;김용;홍현선
    • 자원리싸이클링
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    • 제25권2호
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    • pp.42-48
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    • 2016
  • 국내 전자 디스플레이 산업의 고도화된 기술과 평판 디스플레이 제품의 글로벌 점유율은 세계 최고 수준이지만 사용 후 버려지는 폐 디스플레이 제품에 대한 재활용 기술 및 재활용 현황은 아직 글로벌 리더 수준에는 못 미치고 있다. 평판 디스플레이 제품의 짧은 순환주기를 고려할 때, 폐 디스플레이 제품의 재자원화는 전 세계적으로 경제와 환경측면에서 이슈가 되고 있다. 본 연구는 향후 폐 LCD (Liquid Crystal Display) 제품 재활용 플랜트에서 활용할 수 있는 재자원화 데이터베이스를 구축하기 위한 기초연구로 40인치와 42인치 크기의 폐 LCD 제품의 분리해체 방법과 해체 모듈과 부품에서 회수 가능한 유용자원의 종류와 구성비를 분석하였다. 폐 LCD 해체 분석결과를 보면 무게비로 플라스틱은 약 22%, PCB (Print Circuit Board)는 약 9%, 패널부는 약 34%, 이 외 금속류를 포함한 기타는 약 35%의 구성비를 가지고 있었다. 본 연구에서 얻어진 폐 LCD 데이터베이스는 폐 제품의 재활용률 향상은 물론 효율적 재자원화를 통한 경제적 해체 공정 시스템을 구축하는데 기여할 것으로 판단된다.

럭셔리 브랜드 커뮤니티에서 고객 인게이지먼트가 중국 소비자의 구매의도 및 브랜드 태도에 미치는 영향 (A study on the influence of customer engagement on Chinese consumers' purchase intention and brand attitude of the luxury brand community)

  • ;김효정;박민정
    • 복식문화연구
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    • 제28권5호
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    • pp.621-638
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    • 2020
  • Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers' Brand Evaluation and Attitude toward Brand

  • Lee, Chol;Choi, Gyoung-Gyu
    • Journal of Korea Trade
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    • 제23권8호
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    • pp.89-109
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    • 2019
  • Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

여성 정장과 캐주얼 브랜드에 나타난 의복이미지 연구 (A Study on Clothing Images in Women's Formal and Casual Brands)

  • 은숙;박재옥
    • 한국의류학회지
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    • 제32권4호
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    • pp.630-640
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    • 2008
  • The purpose of this study was to investigate and make comparison of clothing images presented in women's formal and casual brands. The data were collected from 39 formal brands out of 155 and 64 casual brands out of 256 in Korea Fashion Brand Annual in 2005/2006. 316 words selected were classified into five clothing images according to the definition of previous researches and analyzed according to age ranges and price zones of brands. The results were as follows: 1) Formal brands focused on thirties and forties in age ranges and better and prestige in price zones, while casual brands centered on twenties in age range and better and volume in price zones. 2) Luxury, modem and feminine were more frequent words than others both in formal and casual brands, but elegant was found most frequently in formal brands, while comfortable, chic and simple were found frequently in casual brands. 3) Clothing images were classified into four types and appeared in elegance, modernity, individuality, and activeness order in formal brands, while clothing images in casual brands were classified into five types including youthfulness and appeared in elegance, activeness, modernity, individuality, and youthfulness order. 4) Elegance was a highly presented as clothing image in all the age ranges except thirties of formal brands but modernity and activeness with elegance were presented in price zones of casual brands. This study found that there were differences in clothing images in women's formal and casual brands.

국내 패션브랜드의 명품화를 위한 '3.1 필립 림'의 브랜드 특성 분석 (Characteristics Analysis of '3.1 Phillip Lim' Brand in order to Create Korean Luxury Fashion Brands)

  • 정경희;배수정
    • 복식
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    • 제61권6호
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    • pp.131-145
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    • 2011
  • The purpose of this study is to provide preliminary data on strategies to create a domestic prestige brand based on Korean traditional designs. This study also deals with how to promote this brand around the world. The two points mentioned above will be accomplished by examining the characteristics of the brand '3.1 Phillip Lim' which succeeded in both design and marketing during a short period of time. The method of the study will be followed. Firstly, the basic design and philosophical background of Phillip Lim was investigated, after reviewing the global luxury market and current status of overseas expansion of Korean designers through paper study and antecedent workups. Secondly, for the practical stage, design characteristics and marketing strategies were reviewed with the collections of '3.1 Phillip Lim'. Three factors found in '3.1 Phillip Lim's design success are as follows: First, practical and simple designs using fabrics of high quality. Second, handcraft elements and interesting details that differentiates his design identity. Third, femininity expressed in the feminine silhouette and color. The marketing elements that made '3.1 Phillip Lim' as a successful brand are: First, differentiated positioning as a luxurious contemporary brand. Second, brand promotion through various collaborations. Third, the gradual expansion of women's, men's, kids' apparel to accessory, lingerie and the stable flagship stores. Thus, '3.1 Phillip Lim' has combined modern and classic styles using high quality fabrics and practical designs with unique details. Through it's differentiated marketing strategy targeting New York's market, which prefers popular 'luxury contemporary brand's rather than high-end luxury brands, this brand's creativity and commercial aspects contributed to make '3.1 Phillip Lim' into a luxury brand that represents New York fashion. Korean designers who seek to enter the global fashion industry should consider applying Korean traditional designs on global designs to make favorable products and localize these products according to regional characteristics.

한국 여성사서의 직력유형(職歷類型)에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting Career Patterns of Korean Female Librarians)

  • 최은주
    • 한국문헌정보학회지
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    • 제21권
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    • pp.103-140
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    • 1991
  • Knowledge about career patterns of women In any profession and about factors which influence these career patterns becomes increasingly necessary because of the influx of ever-increasing numbers of women into the labor force, and the need for the development and utilization of the creative productivity of women. This study alms to investigate Korean female librarians' overall career patterns and verify relevant factors which might affect to their career patterns. As an instrument, self-reported questionnaires were sent to 1,251 full-time Korean female librarians throughout the country with regular librarian's certificate, currently engaging in public, college or university, and special libraries. Based on the data gathered, the interrelationship between their career pattern inclination and its influential factors were examined through hypothesis testing. Major findings of the survey are outlined in the following: 1). Female librarians' career patterns were classified into five categories with the group represented as Categories-2 (single; wishes to continue working after marriage; places an emphasis on the sense of occupational accomplishment and social prestige) accounted for the highest proportion$(33.4\%)$. 2). The result of the hypothesis testing revealed that there is no significant relationship statistically between social factors(parents' socio-economic status, etc.) and female librarians' career patterns. So the hypothesis concerning social factors were rejected. 3). In psychological factors(job satisfaction ; self-concept sex role attitude ; role conflict ; and achievement motivation), all except for self-concept were shown to be relevant with female librarians' stable career pattern. So the hypotheses concerning psychological factors were supported. 4). According to the result of multiple discriminant analysis conducted between the above four statistically significant psychological factors and career patterns, the most influential factor for female librarians' career patterns was job satisfaction and sex role. In conclusion, the following recommendations were made: For overall enhancement of Korean female librarianship, earlier career guidance and concrete sex role education for young women is urgent which enable them to establish correct viewpoint for their occupational career female librarians themselves' constant endeavor In maintaining positive attitude toward their job is required.

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