• Title/Summary/Keyword: University Social Responsibility

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Impacts of Corporate Social Responsibility and Green Marketing Strategy on Business Performance: The Moderating Role of Balanced Scorecard

  • NGUYEN, It Van;QUACH, Trinh To;NGUYEN, Tinh Thi
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.10
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    • pp.73-83
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    • 2022
  • On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

A case study on the corporate social responsibility in Patagonia 'Worn wear' (파타고니아 '원 웨어 (Worn wear)' 의 기업의 사회적 책임(CSR) 사례 연구)

  • Park, So-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.1
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    • pp.61-71
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    • 2020
  • This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

A Triple of Corporate Governance, Social Responsibility and Earnings Management

  • HUYNH, Quang Linh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.3
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    • pp.29-40
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    • 2020
  • The research aims to explore the links among corporate governance, corporate social responsibility, and earnings management, considering vital roles of each component in Vietnam. There were 500 questionnaires provided to the targeted enterprises, where there were 150 enterprises in Ho Chi Minh Stock Exchange, 150 enterprises in Hanoi Stock Exchange, and 200 enterprises in the unlisted public company market. Of the distributed questionnaires, only 289 replies offered needed information for analyses. The data derived from these firms was based on their annual or sustainability statements that were retrieved from the websites. This research used a six-year rolling window to calculate earnings management. To compute that variable, lagged year information was included, so the data from 2011 to 2017 was needed to collect. The empirical results show that corporate governance mechanism is a significant moderation in the positive link between good corporate social responsibility and earnings management. Furthermore, corporate social responsibility and earnings management also play mediating roles in the associations among corporate governance, corporate social responsibility, and earnings management. This project recommends that corporate governance mechanism is an essential driver of the managerial behaviors in social responsibility and ethical accounting practices, which are in turn mediators in the joint research model.

The Effects of Self-leadership and Nursing Professionalism on Social Responsibility in Nursing Students (간호대학생의 셀프리더십과 간호전문직관이 사회적 책임에 미치는 영향)

  • Han, Ju-Rang
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.311-318
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    • 2019
  • The purpose of this study was to identify the effects of self-leadership and nursing professionalism on social responsibility in nursing students and verify the mediating effects of nursing professionalism on the relationships between self-leadership and social responsibility. The subjects of this study consisted of 250 nursing students. Data were collected using self-reported questionnaires. The results were as follows: Self-leadership and nursing professionalism had a positive effect on social responsibility. Nursing professionalism had a partial mediating effect in the relationship between self-leadership and social responsibility. Conclusively, this results of study is meaningful to provide evidence to improve the self-leadership and maximize nursing professionalism to increase social responsibility in nursing students.

CORPOATE SOCIAL RESPONSIBILITY IN CONSTRUCTION - A CRITICAL LITERATURE REVIEW

  • Jian Zuo;Lou Wilson;Stephen Pullen;George Zillante
    • International conference on construction engineering and project management
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    • 2011.02a
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    • pp.516-520
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    • 2011
  • Corporate social responsibility (CSR) is of increasing interest to both industry practitioners and academics because of increasing public awareness of environmental, economic and social sustainability. The last decade witnessed a large number of studies on the development of CSR principles and the implementation of CSR in various industries such as the mining industry, oil industry and food industry. However, there is limited number of CSR studies focusing on the construction industry. Considering the critical role the construction industry plays in achieving economic, social and environmental sustainability, it is imperative to extend the current CSR research to the construction sector. This paper provides a critical review of literature related to corporate social responsibility in construction context. A special focus is placed on the current practice adopted by the industry to be socially responsible. A research agenda is set up to tackle this critical issue.

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Differences in Perception of Fashion Corporate Social Responsibility by Ethical Fashion Consumption (윤리적 패션소비에 따른 패션기업의 사회적 책임에 대한 인식의 차이)

  • Park, Hye Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.1071-1084
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    • 2017
  • This study investigates ethical fashion consumption factors and corporate social responsibility (CSR) factors to segment consumer groups by ethical fashion consumption (EFC) and identify differences of EFC groups in the perception of CSR and demographics. I surveyed 390 people over age 20 in February and March, 2017. Data were analyzed with factorial analysis, cluster analysis, ANOVA, LSD, Chi-square, Cronbach's ${\alpha}$, using SPSS 20.0. The survey showed. 1) Five EFC factors (boycott/active purchase, donation/environmental protection, saving, legal consumption, and recycle) were extracted. 2) Four CSR factors (responsibility for stakeholder, ethical/environmental responsibility, social/charitable responsibility, and economic responsibility) were extracted. 3) EFC consumers were classified into four segments (low ethic, recycle, legal, and high ethic). 4) The perception of CSR factors was different among EFC groups. 5) The distribution of age level, education level, occupation, monthly purchase cost of clothing, and religion were different among EFC groups.

A study on corporate social responsibility activities of fashion companies (패션기업의 사회적 책임 활동에 관한 연구)

  • Jeong, So-Jeong;Rhee, YoungJu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.17-28
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    • 2018
  • This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

A Study on Social and Cultural Effect of Corporate Social Responsibility on Local Residents -Focusing on Kangwon Land- (기업의 사회공헌활동이 지역주민에 미치는 사회.문화적인 영향에 관한 연구 - 강원랜드를 중심으로 -)

  • Moon, Kyoung-Won;Shin, Dong-Ju
    • Korean Business Review
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    • v.23 no.2
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    • pp.99-114
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    • 2010
  • This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

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The Influence of Sustainability and Social Responsibility on Fashion Trends

  • Kim, Eun-Deok
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.61-71
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    • 2010
  • The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

Analysis on CSR of Hospitals for Application of ISO 26000 (ISO 26000 적용을 위한 의료기관의 사회적 책임활동에 대한 고찰)

  • Cho, Kyoung Won;Sagong, Mi
    • The Korean Journal of Health Service Management
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    • v.12 no.1
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    • pp.161-171
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    • 2018
  • Objectives : As the management philosophy of hospital social responsibility is diversified, we systematically reviewed the literature to apply ISO 26000 to the monitoring of social responsibility activities in accordance with social needs and changes. Methods : PubMed Database, NDSL and RISS were searched for articles related to CSR based on ISO 26000. The articles were classified according to aims, methods and results. Results : There is a lack of research and development of the CSR tools of hospitals, including human rights, labor practices, and consumer issues, which are parts of the seven key topics of ISO 26000. Conclusions : Based on ISO 26000 as an international standard for social responsibility activities, it is necessary to develop a measurement tool for social responsibility activities that reflects legal and institutional situations of Korean hospitals.