• Asia Marketing Journal
• /
• v.25 no.2
• /
• pp.84-98
• /
• 2023

A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.

• International Journal of Advanced Culture Technology
• /
• v.5 no.2
• /
• pp.44-53
• /
• 2017

The purpose of this study was to investigate the relationship between self-identity and smart phone addiction among University students. This study used descriptive cross sectional study to analyze the relationship between self-identity and smart phone addiction. Study participants included 357 University students located in C province who selected through volunteered, but 10 missing data were excluded and finally 347 participants completed the study. The study data were collected using self-identity tool made by Park A chung in 1996 which was composed of Independence, Proprioception, Future conviction, Goal orientation, Initiate, and Intimacy and Smart phone addiction tool made by National information society agency. The self-identity's Cronbach's alpha was .937 and Smart phone was .670. All data analyses were performed using SPSS 18.0. Results showed that most students were not addicted(97.1%) in Smart phone using and middle level(73.2%) of self identity. Also, there was a difference in self - identity level according to gender and grade(the ratio of smart phone general users, not at all addicted, was 90.79% for males and 98.53% for females), and there was difference in Smart phone addiction level according to gender and residence type(the ratio of Smart phone general users, not at all addicted, is 99.32% for commute, 97.04% for dormitory, and 89.66% for self governing). Also there were strongly related with self-identity and Smart phone addiction(p < .001). This results reveled that self-identity affect to Smart phone addiction, therefore it is important to raise self-identity to prevent Smart phone addiction for University students.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.8 no.11
• /
• pp.4203-4225
• /
• 2014

Fuzzy identity-based cryptography introduces the threshold structure into identity-based cryptography, changes the receiver of a ciphertext from exact one to dynamic many, makes a cryptographic scheme more efficient and flexible. In this paper, we propose the first fuzzy identity-based signcryption scheme in lattice-based cryptography. Firstly, we give a fuzzy identity-based signcryption scheme that is indistinguishable against chosen plaintext attack under selective identity model. Then we apply Fujisaki-Okamoto method to obtain a fuzzy identity-based signcryption scheme that is indistinguishable against adaptive chosen ciphertext attack under selective identity model. Thirdly, we prove our scheme is existentially unforgeable against chosen message attack under selective identity model. As far as we know, our scheme is the first fuzzy identity-based signcryption scheme that is secure even in the quantum environment.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.142-143
• /
• 2002

• Journal of Fisheries and Marine Sciences Education
• /
• v.16 no.1
• /
• pp.11-20
• /
• 2004

The purpose of this study was to analyze of career exploration and career decision-making by identity statuses(diffusion, foreclosure, moratorium, achievement) of vocational high school students. The research questions were formulated as follows. (1) Is there a difference in identity statuses by level of the career exploration? (2) Is there a difference in identity statuses by level of the career decision-making? (3) How much identity statuses-identity diffusion, identity foreclosure, identity moratorium, identity achievement-effect to the career exploration and career decision-making? 255 vocational high school students in Pusan were sampled. For the statistical analysis, Oneway, analysis of covariance structure by AMOS 4.0 was applied. The results of the study were as follows. (1) The identity diffusion was low in the level of career exploration, but the identity moratorium and achievement were high in the level of career exploration. (3) The identity diffusion was low in the level of career decision-making, but the identity achievement was high in the level of career decision-making. (4) The identity diffusion effected to negatively career exploration and career decision-making, identity foreclosure effected to low positively career exploration and career decision-making, identity moratorium effected to positively career exploration but negatively career decision-making, identity achievement effected to positively career exploration and career decision-making.

• Journal of the Ergonomics Society of Korea
• /
• v.31 no.1
• /
• pp.33-40
• /
• 2012

Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

• Journal of the Korean Mathematical Society
• /
• v.51 no.1
• /
• pp.189-202
• /
• 2014

An element r of a commutative semiring R with identity is said to be identity-summand if there exists $1{\neq}a{\in}R$ such that r+a = 1. In this paper, we introduce and investigate the identity-summand graph of R, denoted by ${\Gamma}(R)$. It is the (undirected) graph whose vertices are the non-identity identity-summands of R with two distinct vertices joint by an edge when the sum of the vertices is 1. The basic properties and possible structures of the graph ${\Gamma}(R)$ are studied.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.7 no.12
• /
• pp.3261-3273
• /
• 2013

In the paper, we propose a novel adaptively secure hierarchical identity-based signature scheme from lattices. The size of signatures in our scheme is shortest among the existing hierarchical identity-based signature schemes from lattices. Our scheme is motivated by Gentry et al.'s signature scheme and Agrawal et al.'s hierarchical identity-based encryption scheme.

• Journal of Fashion Business
• /
• v.23 no.6
• /
• pp.76-85
• /
• 2019

is based on a true story of the first transgender individual. It portrays psychological changes visually during the protagonist's confusion with self-identity based on gender. This study analyzes gender identity in contemporary fashion intensively based on gender images and costumes appearing in the film . In the society lacking a fixed gender image, this study provides a timely insight into gender identities by analyzing the fashions depicted in the movie. The movie is a true story of the first transgender person working hard to determine his or her own gender identity. As a research method, the theoretical basis of genderless approach was established via literature review. The characteristics of genderless identity were determined by dividing the movie into established and ambiguous gender periods to analyze the comprehensive changes in costumes for comparison. Einer Wagner representing male identity portrays men's fashion whereas Lily Elbe representing female identity depicts women's fashion. While the two different genders find their places in a single body, the confusion creates genderless fashion. By dividing these phases into femininity, masculinity and genderless categories, each costume was analyzed comprehensively, and the images of relatively changing fashion were studied by altering the gender identity. Four characteristics including androgyne, rebellion, pleasure and balance were derived from the gender identity based on Fashion in .

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.2
• /
• pp.513-522
• /
• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.