• 유통과학연구
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• 제21권2호
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• pp.103-110
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• 2023

Purpose: The high-end and variety of recently released items are driving the growth of the distribution industry, which is the purpose of private brand (PB) products. Because PB shortens the distribution process and lowers marketing expenses, such as those associated with various commercials, more people will buy PB while paying lower retail prices. The goal of this study is to make the case that PB can be positioned successfully by determining the influence and direction of each individual constituent concept on how product and store attributes (perceived price, image of retail store) affect the perceived value of PB and the legitimacy of retailers. Research design, data and methodology: The gathered data were examined using PLS-SEM using Smart PLS 3.0 in order to analyze the research model of this study. Internal consistency was verified to demonstrate the measurement model's dependability, and extensive validity analysis, discriminant validity, and analysis were performed to verify the validity. Conclusion: This researcher attempted to gather diverse understandings and viewpoints on PB trends in addition to understanding the existing state of PB products. It is meant to be a unique and successful plan in the PB Brands' marketing strategy. By understanding the brand's value proposition aspects, it is hoped to determine how PB influences brand attitudes based on the findings of this study.

• 유통과학연구
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• 제21권12호
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• pp.83-89
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• 2023

Purpose: Research on spin-off and treasury stock is necessary because the market has realized that this can be utilized for major shareholder private interest. Considering the unique characteristic of a spin-off and treasury stock in the Korean stock market, this study contributes to the literature by examining the effects on shareholder value in the Korean distribution industry. Research design, data, and methodology: The present study investigates literature, analyst reports, and news articles to examine the spin-off process and analyze how treasury stock magic happens. Results: Setting the exchange ratio favoring Spin-Co in the spin-off is the leading cause for reducing the minor shareholders' value. Moreover, treating treasury stock as an asset is also problematic, allowing the allocation of Spin-Co shares. This leads to an increase in the major shareholder controls of Spin-Co without any contribution from the major shareholders. Therefore, the exchange ratio should be calculated reasonably, and treasury stock from the stock repurchase should be treated as stock retirement. Conclusion: By analyzing the spin-off and how treasury stock magic occurs, this study provides recommendations to improve shareholder value. Moreover, it contributes to the maturation of the Korean capital market by promoting a discussion on the revision of spin-off and treasury stock.

• Asia Marketing Journal
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• 제15권1호
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 제어로봇시스템학회논문지
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• 제21권6호
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• pp.577-582
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• 2015

This paper proposes an efficient detection of absolute position of a robot joint using two incremental encoders. We considers a robot joint comprising a motor, a reducer, two encoders, and a motor drive. An incremental(first) encoder provides motor's rotor position or input position of reducer while another incremental(second) encoder does output position of the reducer. A table is made where the relationship between the first and the second encoder counts is recorded. The key point is placed where the table is constructed: when a pulse occurs in the second encoder, there exists a corresponding unique count value of the first encoder. The absolute position is detected using the table by searching the second encoder position corresponding to the first encoder count value when a pulse occurs in the second encoder. The proposed method needs a small rotation, as just one second encoder's pulse angle, for the initial absolute position detection.

• 대한기계학회논문집
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• 제15권6호
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• pp.1990-2001
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• 1991

본 연구에서는 평활부 및 응력집중부에 표면균열을 갖는 표면균열재의 피로수 명과 균열관통 거동을 검토하고, 그 특성을 해명하였다.

• 대한수학회보
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• 제55권3호
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• pp.899-911
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• 2018

In this paper, we consider the second-order nonlinear differential equation with the nonlocal boundary conditions. We first reformulate this boundary value problem as a fixed point problem for a Fredholm integral equation operator, and then present a result on the existence and uniqueness of the solution by using the contraction mapping theorem. Furthermore, we establish a sufficient condition on the functions ${\mu}$ and $h_i$, i = 1, 2 that guarantee a unique solution for this nonlocal problem in a Hilbert space. Also, accurate analytic solutions in series forms for this boundary value problems are obtained by the Adomian decomposition method (ADM).

• 환경위생공학
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• 제15권3호
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• pp.94-100
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• 2000

This study was carried out to interpret hydraulic behavior and CO2 gas desorption in counter-current packing tower which packed 50mm plastic Hiflow-ring. The results are as follow : To compare with conventional packing, 50mm Hiflow-ring could save energy because of low pressure drop under high load. As relative error between calculated value and investigated value was less than 6% in the loading point and flooding point we found that we are predict results mathematically which occur in packing tower. The unique magnitude of packing which was used are as follows. $C_L=2.1{\times}10^{-4}$, n=0.787 so we can predict efficiency which occur

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.174-177
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• 2003

The progress of urbanization has been accelerated by the development of machinery after the Industrial Revolution and the speed of change has been increased after the invention of computers. However, the problem of residence, the space for human life in the city, is still not complete. Ever since apartments rose as a solution for the residential problem caused by urbanization after the 1970s and now after 30 years, remodelling is preferred among the 2 choices, reconstruction and remodelling of apartments, in respect of economy and efficiency. Especially, in remodelling collective residence, construction, equipment environment, sight, etc. are considered and only after testing these various aspects can remodelling succeed. Aiming at studying the need of visual identity among many considerations in remodelling, this study investigates and analyzes the remodelling cases of domestic and overseas common residence and suggests the need of visual identity. In Korea where construction design for common residence is monotonous, expressing visual identity can be even more important. The common residence area that symbolizes its unique characteristic will elevate not only its economic value but also the psychological value of its residents.

• 환경영향평가
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• 제12권5호
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• pp.369-382
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• 2003

Natural resources managers have considered the landscape without detailed consideration of aesthetic values of the landscape and geomorphological significance of unique landforms. Since EIA system was introduced in 1981, values associated with landscape protection have been neglected at best compared with those values traditionally attributed to environmental protection, including clean air, water quality and species protection. Black top highways are being built without consideration of harmful effects to the sea cliffs. Sea walls and tetrapod are being installed to protect the coastal towns and fish markets for tourist. However, beach itself are experiencing accelerated erosion due to the shortage of proper coastal engineering expertise. Hotels and condominiums are under construction on a massive scale around the national parks, which substitute the scenic ridges with concrete profiles. To protect the scenic beauty of national parks, their design and construction material should be more harmonious with the surroundings. Therefore, visual impact assessment should be applied both within the national park boundary and beyond to enhance the aesthetic values of national parks.

• 한국IT서비스학회지
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• 제8권4호
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• pp.1-16
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• 2009

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.