• Title/Summary/Keyword: Unique Proposition

Search Result 22, Processing Time 0.023 seconds

A Review on the Relationship between Organizational Culture and Performance (조직문화와 성과 간의 관계에 대한 고찰)

  • Cha, Yun-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.13 no.5
    • /
    • pp.2054-2062
    • /
    • 2012
  • The performance of organizational culture effectiveness has been supported by several researchers. Since Peters & Waterman acclaimed that the excellent companies have their unique culture type, the effectiveness of organization culture have been practically supported. Organization culture is closely related to employees' satisfaction and commitment and contributed to the subjective performance and financial performance in terms of individual and organizational level. Organizational culture is a valuable resources and competitive advantage for the successful growth. Thefore, I have proposed some proposition regarding the type and strength of organization culture and the interaction effect of internal consistency which should be studied for more fundamental study of the effectiveness of organizational culture.

A Study on the Factors Affecting Perceived Value of PB, Retailer Credibility and PB Purchase Intention

  • Min-Jung, KANG
    • Journal of Distribution Science
    • /
    • v.21 no.2
    • /
    • pp.103-110
    • /
    • 2023
  • Purpose: The high-end and variety of recently released items are driving the growth of the distribution industry, which is the purpose of private brand (PB) products. Because PB shortens the distribution process and lowers marketing expenses, such as those associated with various commercials, more people will buy PB while paying lower retail prices. The goal of this study is to make the case that PB can be positioned successfully by determining the influence and direction of each individual constituent concept on how product and store attributes (perceived price, image of retail store) affect the perceived value of PB and the legitimacy of retailers. Research design, data and methodology: The gathered data were examined using PLS-SEM using Smart PLS 3.0 in order to analyze the research model of this study. Internal consistency was verified to demonstrate the measurement model's dependability, and extensive validity analysis, discriminant validity, and analysis were performed to verify the validity. Conclusion: This researcher attempted to gather diverse understandings and viewpoints on PB trends in addition to understanding the existing state of PB products. It is meant to be a unique and successful plan in the PB Brands' marketing strategy. By understanding the brand's value proposition aspects, it is hoped to determine how PB influences brand attitudes based on the findings of this study.

The Customer Satisfaction Index Model: An Empirical Study of the Private Healthcare Sector in Malaysia

  • ARIFFIN, Ahmad Azmi M.;ZAIN, Norhayati M.;MENON, Bama V.V.;AZIZ, Norzalita A.
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.9 no.1
    • /
    • pp.93-103
    • /
    • 2022
  • The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian's private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)'s formula, the resulting patient satisfaction index was slightly lower than the "very satisfied" category, the target level required for positioning as one of the world's premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

How People Understand Death : a Coorientational Look (죽음의 이해 -코오리엔테이션의 시각)

  • 윤은자;김흥규
    • Journal of Korean Academy of Nursing
    • /
    • v.28 no.2
    • /
    • pp.270-279
    • /
    • 1998
  • Since death is an extremely subjective and unique experience, if we take into account the lack of understanding about death due to the difficulty in methodology, it is very important to try to understand the subjectivity of death. In this respect, Q-methodology that explains and shows the respondent's subjectivity by objectifying his subjectivity is employed as a solution to the questions in this study. Therefore, the purpose of this study was to provide data on how medical personnel should treat their patients, when it comes to death : by finding out the opinions of those who are being treated, namely the patients, and those who are providing the treatment, namely the medical personnel. It also by examined the characteristics and relationships between these two groups on attitudes to death. The results of this study show that medical per sonnel have two(fate-receipient, reality-oriented) types of response and patients have three (religion-dependent, science-adherent, sardonist) types. Medical personnel saw patients as having three (life-attached. traditionalist, death-rejector) types of response and to patients saw medical personnel as having two (rationalist, humanist)types. The relationship between the above-mentioned types will be examined in a coorientation model, the subjectivity of the medical personnel and the patient toward death indicates a relatively high understanding between the two groups under the great proposition of 'death'. Therefore, in their relationship with people who are facing death, the provider of care, namely the medical personnel, should identify the subjectivity of the patient before approaching them. By doing this, they can minimize the conflicts they might experience in establishing a therapeutic relationship, reduce suffering, and help the patient in greeting a more comfortable death. Throughout the study, Q-methodology expands our understanding of coorientation model that has only been approached with R-methodology. This study confirmed Q's potentiality and its validity in human subjective matters.

  • PDF

Product development for Digital Video Recorder Design Analysis (영상저장장치(DVR)디자인 개발을 위한 제품 분석)

  • Choi, Jong-Woon
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.12
    • /
    • pp.135-145
    • /
    • 2012
  • This study is a research development case study on the free-standing Network based camera video recording DVR. The DVR devices till now have recorded data by converting and compressing analogue video to digital, but in the future, digital videos will be recorded directly through the network camera. Also, digital compressing methods are progressing from MPEG-4, MJPEG, to H.264 method, with products considering high definition compression efficiency, minimized data size, network compatibility, and fast pending time. According to this, in 2012, it is predicted that network camera and video devices throughout the world will outrun the current analogue devices. With this transition of technological environment and fast product pending speed, a new, quality focused design is required for product development including technical realization, reliability, high-definition, compression technology, will be essential. Manufacturers are researching a new direction for the product appearance. This study considers the actual end-users as the design target and through consumer survey on preferences, design needs and required elements necessary in the design development process are extracted. Furthermore, usability and preferred images were explored through literature study and market research. Through this research process, appropriate forms for the network based DVR were analyzed, and applied into the design development process. This product will take into consideration its competitiveness and the significance of USP(Unique Selling Proposition) which is the design supremacy and professional technical skills.

Biometric and Identity Reference Protection (개인식별정보와 바이오인식정보의 보호기법)

  • Shin, Yang-Nyuo;Kwan, Man-Jun;Lee, Yong-Jun;Park, Jin-Il;Chun, Myung-Geun
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.19 no.2
    • /
    • pp.160-167
    • /
    • 2009
  • This paper describes how to protect the personal information of a biometric reference provider wherein biometric reference and personally identifiable information are bounded in a biometric system. To overcome the shortcomings of the simple personal authentication method using a password, such as identify theft, a biometric system that utilizes physical and behavioral characteristics of each person is usually adopted. In the biometric system, the biometric information itself is personal information, and it can be used as an unique identifier that can identify a particular individual when combining with the other information. As a result, secure protection methods are required for generating, storing, and transmitting biometric information. Considering these issues, this paper proposes a method for ensuring confidentiality and integrity in storing and transferring personally identifiable information that is used in conjunction with biometric information, by extending the related X9.84 standard. This paper also outlines the usefulness of the proposition by defining a standard format represented by ASN.1, and implementing it.

Applying Appropriate Technology Design in North Korea: An Exploration (대북적정기술 디자인의 도입 및 적용에 대한 탐구)

  • Xianglian Han;Sung Woo Kim
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.4
    • /
    • pp.141-151
    • /
    • 2023
  • Traditional ODA to North Korea (NK) has been unsustainable and politically contentious. This study proposes the design of appropriate technology (AT) as an alternative. We identified NK residents' urgent needs and global AT instances, and classified data by Maslow's hierarchy of needs. As electricity and potable water were identified as primary needs, suitable AT cases were selected. Given NK's extreme isolation, collaborative AT practices with local residents are unfeasible. Therefore we propose a new AT adoption model customized to NK, which emphasizes community-level adoption. We proposed a solar charging station for cooperative farms, a re-design of an AT previously utilized in Africa, and tailored it to fit our proposed model. The study's significance lies in its novel AT adoption model for NK's unique social fabric and the proposition of a specific design case, thus transcending previous relevant studies exploring AT's potential for NK.

Design and Performance Analysis of EU Directory Service (ENUM 디렉터리 서비스 설계 및 성능 평가)

  • 이혜원;윤미연;신용태;신성우;송관우
    • Journal of KIISE:Information Networking
    • /
    • v.30 no.4
    • /
    • pp.559-571
    • /
    • 2003
  • ENUM(tElephon NUmbering Mapping) is protocol that brings convergence between PSTN Networks and IP Networks using a unique worldwide E.164 telephone number as an identifier between different communication infrastructure. The mechanism provides a bridge between two completely different environments with E.164 number; IP based application services used in PSTN networks, and PSTN based application services used in IP networks. We propose a new way to organize and handle ENUM Tier 2 name servers to improve performance at the name resolution process in ENUM based application service. We build an ENUM based network model when NAPTR(Naming Authority PoinTeR) resource record is registered and managed by area code at the initial registration step. ENUM promises convenience and flexibility to both PSTN and IP users, yet there is no evidence how much patience is required when users decide to use ENUM instead of non-ENUM based applications. We have estimated ENUM response time, and proved how to improve performance up to 3 times when resources are managed by the proposed mechanism. The proposition of this thesis favorably influences users and helps to establish the policy for Tier 2 name server management.

Analysis of Video Advertisement Production Direction based on Generation Z Lifestyle and SNS Status (Z세대 라이프스타일과 SNS 현황을 바탕으로 한 영상광고 제작 방향 분석)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.6
    • /
    • pp.539-544
    • /
    • 2023
  • In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.

Analysis of comic 'Monster' based on J. Lacan's psychoanalytic theory - Focused on desire theory - (자끄 라깡의 정신분석 이론으로 본 만화 '몬스터' 분석 - 욕망이론을 중심으로 -)

  • Park, Hye Ri
    • Cartoon and Animation Studies
    • /
    • s.50
    • /
    • pp.153-185
    • /
    • 2018
  • This study analyzed the comic "Monster" based on J. Lacan's psychoanalytic theory. J. Lacan advocated a new psychoanalytic theory through S. Freud's psychoanalytic theories and socio-cultural studies. The main theory of his theoretical background is the 'desire theory' which analyzed human desires. He distinguished human desires as desires and demands and had the basic proposition that 'human desire is the desire of the other'. J. Lacan (J. Lacan) studied in depth the relationship between oneself and others, which he defined by dividing it into an imaginary system (mirror stage), a symbolic system (Oedipus complex), and a real system (desiring subject). Based on these theories, the main purpose of this study is to analyze the comic "Monster" by Naoki Urasawa focused on the desire theory of J. Lacan based on psychoanalysis to examine what new meaning could be extracted. In order to analyze the comic "Monster", the qualitative research method was used and the method of analysis was the descriptive phenomenological method devised by Giorgi (1985). Through this analytical method, the background, characters, and symbols of "Monster" were analyzed and content analysis was performed based on the theory of Giorgi (1985) and the desire theory of J. Lacan As a result of the analysis of the meaning unit and components related to the desire theory through content analysis, the contents analysis was divided into four components: identification, reproduction of desire, alienation, and unique desire and freedom. The results of this study are summarized as follows. First, on the basis of psychoanalysis, "Monster" is classified into four elements, identification of twin characters, reproduction of desire, feeling of alienation and unique desire and freedom of characters based on desire theory of J. Lacan. Second, the characters analyzed by the desire theory of J. Lacan attempted to reproduce their desires through identification and projection of twins due to their traumatic experience when they were young. Also, the characters who felt alienated in the process of reproduction made a tragic ending to complete human desire and freedom to fill in their emptiness. This result shows that desire theory of J. Lacan based on psychoanalysis can be used as a new analytical theory, a comic analysis which suggested a new meaning. The results of this study suggest that a new field of research, a comic analysis using psychological theory, needs to be created and further studies in this field are required.