• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.37-45
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• 2006

Jean Paul Gaultier, debuted in 1970's and referred to as a bad boy in Paris fashion industry with his abnormal and ingenious ideas such as skirts for men, underwear outfit, etc, is a leading fashion designer. This study nay find its meaning from the fact that this study defines how the voluptuous beauty, one of the figurative beauties inherent in Jean Paul Gaultier's design, expresses in the movie costume and understands the world of the designer's fashion to provide a foundation to fashion designers who are looking for a new area where they can actively involve in. For the study, the 'The Fifth Element (1997)', in which the voluptuous beauty, Jean Paul Gaultier's representative figurative beauty, is fully revealed, and also it is his latest movie he participated in as costume designer, was selected and costume design is analyzed using DVD screen capture program. Also, this study reviewed his design with his collections from 1997 when he was invited to Haute Couture and began to actively perform his works down to date and also referred to numerous materials, fashion magazines, movie magazines, Internet data and etc. From the results of analyzing Jean Paul Gaultier collections, firs, the beauty he is pursuing is projected broadly in three types- the voluptuous beauty from clothing innovation, the voluptuous beauty from unpolished nature, the voluptuous beauty from exposure. Second, the movie ${\ulcorner}$The Fifth Element${\lrcorner}$ is well revealed the world of Jean Paul Gaultier's art presenting visual amusement and variety of attractions. Finally, the results of analyzing costume by characters say that the clothing innovation and the voluptuous beauty from exposure on Leeloo's costume, the voluptuous beauty from exposure on Korben Dallas's costume, the voluptuous beauty from unpolished nature on Zorg and Ruby Rhod's costumes are well shown respectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.657-675
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• 2020

This study suggests a direction for design development through an analysis of the experiential rental Hanbok design in Jeonju Hanok Village. As a research method, 268 outfit photographs of tourists wearing experiential rental Hanbok for women were collected as design analysis data from Jeonju Hanok Village. Frequency analysis was then performed by dividing into form, color, material·pattern, and detail. The controversy over the design of experiential rental Hanbok revolves around how and how much tradition is reflected. This is a very important part of the design analysis and development direction. If necessary, traditionality was discussed using the Hanbok style of the Joseon Dynasty as a standard. Development directions derived from the analysis are summarized as follows. First, avoid the distorted shape of skirts. Second, develop underwear for traditional silhouettes. Third, expand traditional colorations and avoid the excessive use of accent colors. Fourth, it is necessary to develop rental Hanbok materials with decorative features. Fifth, there is a need to design flat pattern construction for rental Hanbok that reflects a standardized production method and a changed aesthetics.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1386-1397
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• 2009

This study investigates costumes for ball jointed dolls under the theme of Bok-yo(服妖): The Lady in Early-middle Joseon with relic costumes as a reference. The Bok-yo style was spread universally for Joseon women in the $15^{th}-16^{th}$ centuries, but it is an uncommon theme in the area of media and traditional costume for dolls. Bok-yo (curious outfit), consisted of a Dang-jeogori with a golden brocade in the front bottom, manlike Jang-ot, wide Chima, and Jang-ot was dressed between Chima and the Dang-jeogori. To make correct patterns and approvals for idle bodies of female ball-jointed dolls, darts are added in the front vertical line and center back of the golden brocade Dan-jeogori for Joseon ladies. The pattern of the golden brocade Chima is made as a trapezoid shape for the thin waist of a doll, and the length of a deep-greened silk gauze The Jang-ot increased because of the length of the doll's legs. In addition, the kinds of investigated accessories, hair, traditional underwear for dolls are limited. Suggested is a closer cooperation between the investigated costume designers, doll companies, and accessory makers for the future market of ball jointed dolls.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.59-69
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• 2019

The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.