• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• The Journal of Information Systems
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• v.20 no.2
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• pp.155-176
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• 2011

The use of mobile office systems has been expanded due to the smartphones' rapid diffusion in Korea, and it has brought a new work environment that is different from traditional working patterns. In this study, the unique attributes of mobile office systems, such as ubiquity, usefulness, complexity, and insecurity, are examined along with the impact of these attributes on work overload and job stress. Based on transaction-based model of job stress, organizational support was applied as a stress inhibitor and also the moderator between work overload and job stress. The findings of this study show that ubiquity increases usefulness of mobile office systems; complexity increases both work overload and job stress; and insecurity increases job stress. Surprisingly, usefulness increases job stress, which means employees who perceive the efficiency of mobile office systems higher may feel more job stress. Organizational support for mobile office systems significantly shows the moderating effect, but no direct mitigating effect on job stress. The theoretical and practical implications in order to mitigate the side effects of mobile office systems based on the research findings are thoroughly discussed.

• The Journal of Information Systems
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• v.18 no.3
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• Korean Management Science Review
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• v.33 no.2
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• The Journal of Information Systems
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• v.17 no.3
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• pp.153-174
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• 2008

Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

• The Journal of Information Systems
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• v.16 no.4
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• pp.51-73
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• 2007

Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment, but making them effectively invisible to the user. To facilitate the successful adoption and diffusion of ubiquitous computing, it is necessary to figure out the factors affecting the use of U-service. Though the research related to ubiquitous computing has been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. Therefore, this study attempts to figure out major factors which are dedicated to the development of ubiquitous computing and u-service, and that ultimately influence the u-business outcome. This study derived the factors that characterize u-service, such as ubiquity, contextual offer, reliability, invisibility, and confidentiality, which are then combined in the TAM model and carry out the path analysis. The research findings indicate that ubiquity affects both the perceived usefulness and perceived ease of use. The reliability and confidentiality were found to affect the perceived usefulness, whereas the contextual offer and invisibility turned out to influence the perceived ease of use. Finally, the relationship among the perceived usefulness, perceived ease of use, and the attitude toward using are identical with the previous research findings related to the technology acceptance model(TAM).

• Journal of The Korean Association of Information Education
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• v.17 no.2
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• pp.115-123
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• 2013

With the rapid growth of mobile technologies, the mobile learning has been gradually considered as a efficient and effective learning form because it breaks the limitations of learning time and space occurring in the traditional classroom learning. Therefore, this research aims how the learners' m-learning efficacy, ubiquity, perceived usefulness, and ease of use predict perceived learning achievement and satisfaction Participants were 144 11th-grade students in A high school in Kyungnam area, Korea. After studying science class using mobile devices, they responded the following surveys: m-learning efficacy, ubiquity, perceived usefulness, ease of use, and satisfaction. Multiple regression analyses with correlation were applied to this study as a data analysis method. Findings of this study include: (a) m-learning efficacy and perceived usefulness predicted learning satisfaction, (b) perceived usefulness and ubiquity predicted perceived learning achievement. These findings imply that m-learning efficacy, perceived usefulness, ubiquity should be valued to enhance learning outcomes in mobile learning class.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.273-299
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• 2013

This study attempts to identify user perceived value as a major predictor of the usage of smartphone-based mobile commerce(m-commerce). More specifically, the study conceptualizes user perceived value of smartphone-based m-commerce along three dimensions, such as temporal, functional, and economic values. Moreover, this study proposes service ubiquity and user control that are uniquely defining characteristics of smartphone-based m-commerce and examines how the two variables are associated with the creation of user perceived value. Using a total of 164 data collected on users of smartphone-based mcommerce, we conducted PLS analysis to test the proposed model and hypotheses. The key findings are as follows : First, it has been found that the usage of smartphone-based m-commerce is determined by the three values, such as temporal, functional, and economic values. Particularly, the results show that temporal value is the most influential variable in predicting m-commerce use. Second, the results demonstrate that service ubiquity has a significant positive effect on temporal value, whereas it has no effect on functional value. Finally, user control is positively associated with temporal and functional values. Overall, the results indicate that service ubiquity and user control considerably increase temporal value, thereby accelerating the use of smartphone-based m-commerce. Discussions and implications of the results are provided.

• The Korean Journal of Pesticide Science
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• v.11 no.3
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• pp.144-153
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• 2007

One of the most recent issues facing the pesticides regulatory process is the assessment of the potential for pesticides to leach through soil and appear in groundwater. Since Jeju island depends on a hydrogeologically vulnerable aquifer system as its principle source of drinking water, it is important to identify which pesticides are the most likely to result in groundwater contamination. The objective of this study was to assess groundwater contamination risk of 21 pesticides (12 insecticides, 6 herbicides and 3 fungicides) in Jeju soils using groundwater ubiquity score (GUS). Considering GUS estimated in 21 representative series of Jeju soils, generally herbicides showed relatively higher leaching potentials and insecticides showed lower leaching potentials. Groundwater contamination risk was higher in the order of bromacil > metolachlor > alachlor > linuron pretilachlor > butachlor for herbicides, carbofuran > ethoprophos > diazinone > dimethoate > penthoate > mecarbam > methidathion > endosulfan > fenitrothion > parathion > chlorpyrifos > terbufos for insecticides, and metalaxyl > chlorothalonil > triadimefon for fungicides. Among the tested pesticides alachlor, metolachlor, bromacil, ethoprophos and carbofuran were classified as the pesticides of very high or high groundwater contamination potential. Although the ranking of the leaching potential was essentially determined on the base of the intrinsic properties of the chemicals and environmental properties, variation of the relative groundwater contamination potentials of each pesticides in different soils were not significant. Therefore, the above ranking of groundwater contamination risk would be applied in most of Jeju soils. To lower the possibility of pesticide contamination of groundwater, the use of those pesticides classified as high or very high leaching potential should be strictly regulated in Jeju Island.

• The Journal of Information Technology
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• v.8 no.4
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• pp.103-117
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• 2005

This paper examines the brand strategies of competitive product issuing C/O company in choongnam. Today, the global brand is very important range. The ubiquity of global brands has become one of the defining features of modern life and one of the core function of modern marketing. Therefore, company was conducted several interesting characteristics as follows: company employing brand marketing were found to engage in independent market research. Also, they tend to export products whose levels of quality are as competitive as to those of competing products from industrialized countries. Thus, global consumers may react powerfully against the increasing ubiquity of global brands and their homogenized identities.