• IE interfaces
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• v.19 no.1
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.47-65
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• 2011

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

• International Commerce and Information Review
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• v.7 no.4
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• pp.37-57
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• 2005

The business in the Ubiquitous era has to be developed by combing a traditional marketing concept with a new concept system on Chip. The objective of this paper is researching on the attention or interest, understanding, positive effects, etc., for Ubiquitous Computing to realize u-Korea and u-Business. The paper result which is the stepwise developing scheme of u-Business could be useful in the policy, publicity and education, strategic implementation of the Ubiquitous Computing. And the proposed new services for u-Commerce can be applied to new business model of future IT industry. Actually, the awareness and understanding about Ubiquitous are low, But, We can't overemphasize the value of Ubiquitous. First of all, The publicity and education about It's may have to be emphasized.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1465-1479
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• 2007

This study set up a hypothesis that the main variables (business environment, business strategy, business policy, logistics information system) of logistics information system utilization under ubiquitous environment would contribute to business performance, and then verified the relation between each variables that have an effect on business performance. The analysis results between each main variable can be summarized as follows. First, among main variables under ubiquitous environment, business environment closely made influence on business performance. Second, business environment, business strategy, and business policy were meaningful among other variables, whereas logistics information system was not meaningful. But, it is known that corporate performance is only meaningful to business environment and business policy. In conclusion, business performance is not achieved by each variable of business strategy, business policy and logistics information system. It is recognized that business performance is influenced by business environment that combines a given condition of business strategy, business policy and logistics information system.

• IE interfaces
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• v.21 no.3
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• pp.283-293
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• 2008

It is important to choose and develop right business model in the process of implementing the ubiquitous service concept. In particular, it is also required to build a method which can assist in establishing a business model in a competitive perspective to differentiate business strategy. However, we could not find the existing studies which tried to develop business model including methods on how to differentiate business strategy in a competitive environment. In this study, we propose an ontology for repository of ubiquitous business model and address on how to apply the proposed business model repository to real ubiquitous industry. We also built a repository of unlicensed wireless device industry to check the applicability of proposed ubiquitous business model ontology and to show the various examples. We expect that building the business model repository contributes to reduce the redundancy and inefficiency for industry as well as to increase likelihood of business success for an individual company.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.326-338
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• 2009

In this paper, we argue that characteristics of ubiquitous business are different from those of e-business or m-business. We have developed a u-business model development framework incorporating the concept of value co-creation experiences, which is a core of the ubiquitous business paradigm. The framework of u-business model development presented in this paper consists of eight steps such as defining of domain, discovery of opportunity nucleus, defining of potential co-creation experience environment, deriving candidates of u-business services, selecting u-business killer services, defining value propositions of u-business killer services, defining u-business killer service offerings, and drawing a resource map of u-business killer services. The proposed u-business model development framework offers useful guidelines for practitioners to develop successful u-business models under a ubiquitous business paradigm.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.223-231
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• 2007

This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.359-366
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• 2005

As the ubiquitous computing technology (uT) is prevailing, applying uT is more likely to transform the legacy way of doing business to a new way with the goals of ubiquitous computing: strategic use of information resources by using them everywhere, every time, with any devices for any services. These opportunities naturally require the provision to assess the degree of the transformation from the legacy IT-based e-business to the uT-based business. However, research about assessing the degree of u-transformation has been still very few. Moreover, even deciding what is ubiquitous or not is obscure. Hence, this paper aims to propose the methodology for assessing the degree of u-transformation oriented by the teleology of ubiquitous service, which intends to fully make use of uT in creating new business of next generation. Through the literature review, we developed the methodology to check whether the provided service is ubiquitous or not based on the capabilities that technologies have. and then, the methodology developed to assess the technical requirements that the uT should have when the transformation is considered through the focus group interview based on the literature review of the capability. A two-layered approach is introduced to assess not only the level of ubiquity but also the degree of u-transformation.

• Journal of Digital Convergence
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• v.7 no.3
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.