• 제목/요약/키워드: USER SATISFACTION

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숙박공유 플랫폼 서비스의 서비스 공급자 특성이 사용자의 만족감에 미치는 영향 : 에어비앤비(Airbnb) 호스트 주체를 중심으로 (The Impacts of Characteristics of Airbnb Host on User Satisfactions)

  • 이의준;원형식;이새롬
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권1호
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    • pp.1-22
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    • 2020
  • Purpose Along with increasing use of mobile devices, the sharing economy platform services, which generate profits by sharing products owned or labor, have been activated. A representative example of the sharing economy platform service is Airbnb, which connects providers having idle residential space with users. The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on signaling theory, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction. Design/methodology/approach Because sharing behavior is promoted through trust between interested parties, this study aimed to verify the effects of provider characteristics on user satisfaction in a sharing economy platform service. Specifically, it analyzed user satisfaction, according to host attributes (i.e., "superhost or not," gender, and "professional company or not") among the characteristics of Airbnb suppliers. Findings The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on these analyses results, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction.

User-to-User Matching Services through Prediction of Mutual Satisfaction Based on Deep Neural Network

  • Kim, Jinah;Moon, Nammee
    • Journal of Information Processing Systems
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    • 제18권1호
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    • pp.75-88
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    • 2022
  • With the development of the sharing economy, existing recommender services are changing from user-item recommendations to user-user recommendations. The most important consideration is that all users should have the best possible satisfaction. To achieve this outcome, the matching service adds information between users and items necessary for the existing recommender service and information between users, so higher-level data mining is required. To this end, this paper proposes a user-to-user matching service (UTU-MS) employing the prediction of mutual satisfaction based on learning. Users were divided into consumers and suppliers, and the properties considered for recommendations were set by filtering and weighting. Based on this process, we implemented a convolutional neural network (CNN)-deep neural network (DNN)-based model that can predict each supplier's satisfaction from the consumer perspective and each consumer's satisfaction from the supplier perspective. After deriving the final mutual satisfaction using the predicted satisfaction, a top recommendation list is recommended to all users. The proposed model was applied to match guests with hosts using Airbnb data, which is a representative sharing economy platform. The proposed model is meaningful in that it has been optimized for the sharing economy and recommendations that reflect user-specific priorities.

공공도서관 서비스이용자 만족도와 충성도의 상관관계분석 및 매개변수 (Correlation Between Public Library Service User Satisfaction and Loyalty and Moderator Variables)

  • 이성신
    • 한국비블리아학회지
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    • 제24권1호
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    • pp.83-103
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    • 2013
  • 본 연구의 목적은 우선, 고객만족도와 충성도사이의 상관관계가 알려진 것처럼 높지 않다는 일부 경영학분야의 연구결과가 공공도서관서비스 이용자의 만족도와 충성도를 나타내는 다양한 지표들 사이의 상관관계분석에도 의미가 있는지를 알아보고자하는데 있다. 공공도서관 서비스이용자를 대상으로 한 설문조사의 분석결과는 다음과 같다: 1) 도서관 서비스이용자 만족도와 충성도사이의 상관관계는 존재하나 그 정도는 높지 않다, 2) 도서관 서비스이용자 만족도와 충성도를 나타내는 다양한 지표들 중 '새로운 도서관 서비스 이용의사'라는 변수사이의 상관관계가 가장 낮다, 3) 도서관 서비스이용자 만족도와 충성도를 나타내는 지표들 중 '타인에게 사용을 권할 의사'라는 지표와 이용자만족도와의 상관관계가 가장 높다. 다음으로 공공도서관 서비스이용자의 만족도와 충성도간의 상관관계에 영향을 미치는 매개변수의 존재를 확인하고자 하는 것이 본 연구의 두 번째 연구목적이다. 데이터의 질적분석을 통해 발견된 매개변수는 다음과 같다. 1) 지리적 접근성, 2) 서비스의 다양성 부족, 3) 주차문제, 4) 도서관 자료의 부족 및 최신성과 다양성 부족, 5) 도서관내의 편의시설 부족.

집단효능감이 지식경영시스템 사용자의 전유과정과 만족에 미치는 영향 (The Effect of Group Efficacy on the Appropriation Process and User Satisfaction in Knowledge Management Systems)

  • 유일;김재전;노희옥
    • 지식경영연구
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    • 제9권3호
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    • pp.141-158
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    • 2008
  • This study introduces the construct of group efficacy and combines the construct with the Adaptive Structuration Theory(AST) and user satisfaction framework. Job efficacy and IT efficacy identified as the dimensions of group efficacy are hypothesized to influence faithfulness of appropriation and consensus on appropriation. and then the user satisfaction of knowledge management systems(KMS). Data were collected through a survey of respondents who have the experience of using KMS, and analyzed by using structural equations modelling. The major findings of this study are as follows: First, job efficacy was found to have a positive influence on consensus on appropriation and user satisfaction. Second, IT efficacy was found to have a positive effect on faithfulness of appropriation and consensus on appropriation. Third, faithfulness of appropriation was found to have a positive influence on consensus on appropriation and user satisfaction. Implications of these findings are discussed for researchers and practitioners.

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온라인 증권거래 고객의 충성도 (Loyalty of On-line Stock Trading Customers)

  • 이민화
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권2호
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    • pp.155-172
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    • 2005
  • Securities companies which faced with severe competition should not only attract new customers but also retain their on-line customers. This study examines the factors affecting loyalty of on-line stock trading customers. The research model based on the previous studies was established and the research hypotheses were generated. The test results based on the data gathered from 87 users of on-line stock trading services show that user satisfaction, learning cost, transaction fees, and reputation influence customer loyalty. User satisfaction, learning cost and reputation are positively related to customer loyalty, whereas transaction fee is negatively related to customer loyalty. The results also support that information quality and system quality are positively related to user satisfaction. The hypothesis that transaction fee is related to user satisfaction is not supported. There is no significant information to say that security risk is related to user satisfaction. It is considered that the study results may help managers to increase customer retention.

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비교과통합관리시스템이 사용자 만족에 미치는 영향 분석 (A study on the effect of the extracurricular activity management system on user satisfaction)

  • 권영애;박혜진
    • 디지털산업정보학회논문지
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    • 제17권4호
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    • pp.121-132
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    • 2021
  • This study analyzed the effect of the extracurricular activity management system on user satisfaction. For this purpose, the effects of content, navigation, screen frame, design, interaction, and error handling factors on user satisfaction were analyzed. A survey was conducted on 321 students of K University located in Chungcheongbuk-do, and the research results based on the survey contents are as follows. First, content, navigation, screen frame, interactivity, and error handling, which are major elements of the extracurricular activity management system, showed statistically significant results. Second, interactivity and error handling were found to have the greatest influence on the factors affecting user satisfaction of the extracurricular activity management system. In this study, it was found that the interaction of the whole system including contents is important for continuous improvement of the extracurricular activity management system, and that it has a positive effect on user satisfaction when prompt error handling is possible.

최종사용자 만족도 구성요인에 대한 연구 : 어플리케이션 마켓을 중심으로 (Variables Affecting End-User Satisfaction in Application Market)

  • 김현모;박재홍;이상철;서영호
    • 품질경영학회지
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    • 제40권2호
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    • pp.211-218
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    • 2012
  • Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.

사용자 만족도를 고려한 터치 버튼 사이즈에 대한 연구 (A User Satisfaction Based Touch Button Design)

  • 김진;최광수
    • 산업공학
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    • 제20권4호
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    • pp.539-546
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    • 2007
  • This study has been conducted on touch screen interface design for mobile devices. It was intended to measure user’s satisfaction on one-handed thumb input mobile devices. Recent studies proposed the optimal touch button size, but it is inappropriate for mobile devices. Therefore, this study was focused on four touch key factors-width, height, the horizontal and vertical distance between touch keys-as independent variables. The ANOVA results showed that the user satisfaction of four touch key factors was significantly affected by the thumb input. It also apparent that the interactions between four factors were significant. As a result, the horizontal and vertical distance as well as the width and height affected the satisfaction of users. In addition, this study suggested satisfaction models which represent the top 30%, 50%, 70% of user satisfaction measurement. The results of this study could be used to design touch keys that are able to enhance the usability on touch screen based mobile devices.

자연공원의 분위기가 이용자의 만족도에 미치는 영향 - 국립공원과 도립공원을 대상으로 - (The Atmospheric Factors Affecting User's Satisfaction in Natural Parks)

  • 장병문;배민기
    • 한국조경학회지
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    • 제30권1호
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    • pp.29-43
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    • 2002
  • The purpose of this paper is to examine atmospherical factors affecting user's satisfaction in natural park to answer the research question: what are the effects of atmosphere on user's satisfaction in natural parks(NP). After reviewing the literature, mechanism of NP, and use elements in NP, We constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 508 visitors at 6 of the 73 NP in Korea in 2001, based on stratified sampling method. We have analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and the multiple linear regression method. We found that 1) the five atmospheric variables, j.e., number of users(NOU), crowding, damage to park resources(DPR), and maintenance of park resources and facilities(MPRF), encounter level(EL) affecting user's satisfaction, have tuned out to be statistically significant at a five percent level. The direction of the relationship between user's satisfaction and MPRF, NOU, EL is the same as that of the dependent variable and the opposite of crowding, and BPR, 2) in bivariate analysis, the positive relationships between user's satisfaction and park resources, MPRF are fairly high and statistically significant. The higher the value of DPR, and crowing, the lower the degree of user's satisfaction, 3) in multivariate analysis, such variables as NOU, crowding, DPR, EL, and MPRF affecting user's satisfaction have been statistically significant at five percent level, and 4) the relative contribution of MPRF, park resources, park facilities, NOU, crowding, DPR, and size of activity space on user's satisfaction have been determined to have respectively 6.00, 4.78, 2.53, 1.83, 1.64, 1.59 and 2.03 times more important than that of EL. Among the atmospheric variables, MPRF is the most important at 1.26 times higher than that of park resources. The research results suggest that the development of devices for the increase in user's satisfaction and user management program based on the knowledge we have found, be recommended in the planning and development process of natural park. The approach adopted by this research is valid and useful for evaluation criteria of NP. It is recommended that more empirical studies by activity types, activity spaces, and seasons on atmospheric elements affecting user's satisfaction be performed in the future.

업무 - KMS 적합이 KMS 성과에 미치는 영향에 관한 연구 (The Impact of Task-KMS Fit on KMS Performance)

  • 장정주;고일상
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.179-200
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    • 2007
  • In this research, we study how task and KMS fit influences on KMS performance in large corporations during its practical use. Based on the task-technology fit theory and information system success model, we developed a research model by considering the characteristics of KMS for supporting tasks. We try to verify how individual traits, task traits, and KMS Units affect task-KMS fit and how task KMS fit influences on KMS performance. We surveyed 212 employees who were using KMS and working for the large-sized manufacturing firms. We analyzed the collected data from LISREL 8.54 for Windows, and found the following significant results. First user satisfaction is increased when KMS provides knowledge to help to perform task rather than KMS' functionality. Second, user satisfaction is increased when KMS is suitable for performing task Hence, we verified task-KMS fit is an antecedent of user satisfaction. Third, task-KMS fit and user satisfaction have significant impacts on KMS performance. And user satisfaction affected more heavily on KMS performance than task-KMS fit did. As a result, we realized an individual performance can be improved when task KMS fit is high and, consequently, user satisfaction is increased. Forth while the usefulness of task-KMS fit is demonstrated, causal factors such as individual traits, task traits, and KMS traits significantly affect task-KMS fit. Formalization and knowledge trait we significant in enhancing user satisfaction, but KMS self-efficacy, autonomy, md system trait are not. These results indicate that task-KMS fit variable is useful as a measure of KMS performance as well as that of user satisfaction. Based on these results, we conclude that when KMS supports task activity, performance can be significantly improved by coordinating the task with KMS.

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