• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.142-143
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• 2002

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.101-108
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• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.77-86
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• 2007

These days, universities are establishing new image; UI(University Identity) for them because of rapid change of education environment in 21st century, The objective of UI is expressing university's image externally and unifying members internally. In the process of establishing university's image, Symbol mark plays a key role in differentiating other universities because of its visual effect as well as enhancing self-confidence. In this study, I suggest that symbol mark is an important brand asset in point of differentiation and identification and analyze 36 domestic universities' symbol mark designs. In the way of this analysis, I classified these symbol marks in the aspect of shapes and colors and studied current design along with character of each symbol marks by examining usage of emblem. Therefore this paper will be used as a basic reference to understand domestic universities' symbol mark trend and to establishing differentiating strategy in the future.

• Archives of design research
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• v.14 no.4
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• pp.227-235
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• 2001

At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.30-46
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• 2008

This study aims to develop an academic costume design representing the university identity of Seoul Women's University. As a formal dress and uniform symbolizing the dignity of study, academic costume arouses self-esteem of the owner and represents the symbolic order. UI(University Identity) is a system that embodies the identity of the university and create a certain image, and thus actively delivers the image pursued by the university. The study method to develop a new academic costume design of Seoul Women's University includes the theoretical background of UI and academic costume, investigation on the current rendition of academic costume, home and abroad, and a survey to collect the basic data for academic costume design development. Most of the respondents presented negative opinions on the existing academic costume and graduation cap, which do not show any clear distinction from those of other universities. They made a pressing demand for the development of an academic costume that well represents the image of the university by reflecting the university feature and symbol. As a result of the survey, it turned out that they preferred an academic costume with short length balloon sleeves to the exiting one, and that as for neck line and front hook, those of the existing one were preferred. This study developed and presented 9 different models of graduation gowns and 5 different caps based on the theoretical investigation and survey concerning academic costume. It is expected that the academic costume representing the university identity not only arouses self-esteem of the owner, but also enhances the university's position.

• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.110-110
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• 2005

• Journal of Fashion Business
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• v.7 no.1
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• pp.160-178
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• 2003

Recently, the field of university PR(public relations) and UI(university identity) come to be emphasized as a remarkable one because the applicants to the universities are consistently reduced in Korea. The purpose of this thesis is to present a souvenir for university PR which is designed in a clothing commodity, easily accessible to visitors, helping students and university officials to keep a pride to our university. We have designed four kinds of clothing, ie T-shirts, polo-shirts, trousers, and hats, after scrutinizing those of other universities. By making change the length of sleeves and slacks, the four kinds were transformed into eight kinds of clothing commodities. The basic trend of this design is on the trompe l'oeil, with the colors being white, grey and black ones, which are of 100% cotton.

• The Research Journal of the Costume Culture
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• v.20 no.1
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• pp.83-98
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• 2012

In 2009, two national universities were integrated into one and the following was newly named Gangneung- Wonju National University. Therefore, this university requires consolidation and promotion of UI(University Identity) as a college brand in order to secure and enhance its competitiveness. The purpose of this study was to design and develop campus-wear, ultimately, it can be used as a part of the Gangeung-Wonju University's UIP policy. A qualitative approach of searching==incorporating books, dissertations, and web-based information==was taken to investigate theoretical backgrounds. The campus-wears were collected from the selected universities in Korea and abroad for the distinct design development. The result of the research are as follows. The concept for the design planning was "wit, exciting & challenge for campus life". The developed UI had focused on expressing positive images of the University. Six items were chosen for the campus-wear design. The goal was to demonstrate practicality and fashion trend. The color arrangement primarily focused on the University's official color and pursued a bright, breeze look. The detailed techniques used for the actual production were printing, embroidery, and accessories. The UI products may not only instill the members of the university with the spirit and pride by strengthening the sense of belonging, but also create a synergistic effect in education by boosting the university promotion and by newly establishing standing as the integrated university.

• Archives of design research
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• v.15 no.2
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• pp.137-146
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• 2002

From the early period of web design, there has discussed the need for style guide. But, it has not known specifically 'what it is' and 'how it should be applied'in the actual situation. Most web sites seem to be considered as 'would-be-same or similar'in those impressions. In case of domestic companies or corporations, the development of web style guide has been established, in addition to the trials to adopt Cl(corperate identity) into the web sites. In the universities, with the advent of the era of unlimited competitions among the universities, the need and the importance of web sites has been increasingly emphasized because most internet users, teenagers and twenties, have great interests in the universities and they actually constitute the university societies. But, in reality, the effort to adopt Ul(university identity) into the web sites has left so much to be desired. As one methodology, reflecting the characteristics of the university web sites and the financial reasons, it is assorted that the development of 'web style guide'is urgent. This report explains web style guide and its importance, in addition to the suggestion for the development of web style guide for the domestic university.

• Human Ecology Research
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• v.52 no.4
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• pp.347-354
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• 2014

'Heongbu and Nolbu 1' is a series of the on-line game 'Tales Runner.' It is based on a traditional Korean fairy tale. However, the game characters in Heongbu and Nolbu 1 wear casual clothes even though the game is set in the Joseon Dynasty. Therefore, this paper presents proposed game characters clothes based on traditional Korean costumes from the Joseon Dynasty. This work should help inspire gamers and game designers with the beauty of Korean traditional costumes and familiarize them with an aspect of Korean people's identity. A literature review of online games and game characters was carried out, and game characters' clothes were analyzed. The design motifs of historical relics of the Joseon era were evaluated. Three styles, one traditional and two "fusion" styles integrating traditional and modern elements were proposed for each of the 4 characters: Chowon, Ruff, Bada and Abell. The chulrik and jurip were used as design motifs for Chowon. A traditional chulrik, short chulriks and pants are suggested. Second, the dongari and jeonrip were used as design motifs for Ruff. A traditional dongdari, sapok pants, deck pants and a vest are suggested. Third, the jeogori and chima were used as design motifs for Bada. A traditional female hanbok, arm warmers, short-sleeved jeogori and dress are suggested. Fourth, the dang-ui and daeran-chima were used as design motifs for Abell. A traditional dang-ui and daeran-chima, blouse, skirt, jumper and tight Bermuda shorts are suggested. The length, shape and color were converted into new styles, but some traditional elements such as the git and goreum were retained.