• Journal of Korean Society of Forest Science
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• v.111 no.1
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• pp.36-49
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• 2022

The purpose of this study was to analyze domestic research trends related to the Baekdudaegan Mountains in the last two decades. In total, 551 academic papers and keyword data related to the Baekdudaegan Mountains were collected using the "Research and Information Service Section" and analyzed using "big data" analysis programs, such as Textom and UCINET. Papers related to the Baekdudaegan Mountains were published in 177 academic journals, and 229 papers (41.6% of all published papers) were published between 2011 and 2015. According to word frequency data (N-gram analyses), the major research topic over the past 20 years was "species diversity." According to CONCOR analysis results, the main research could be divided into 15 areas, the most important of which was "species diversity," followed by "vegetation restoration and management," and "culture." Ecological research comprised 12 groups with a frequency of 78.8%; humanities and social research comprised 2 groups with a frequency of 15.6%. Overall, our study of research areas and quantitative data analyses provides valuable information that could help establish policy formulation.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.85-107
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• 2022

This study is to analyze the induced effect, network connectivity, and network visualization of the water transportation industry on the overall economy in relation to all industries. For this, various inducement coefficients of the water transportation industry are analyzed using industry linkage analysis and unit structure matrix, and network visualization analysis is performed using network connectivity and NetDraw using Ucinet 6 that utilizes unit structure matrix and inverse matrix function. As a result of the study, analysis results of input coefficient, production inducement coefficient, value-added inducement coefficient, and inter-industry chain effect were presented as various inducement coefficients in the water transportation industry. content was presented. Through this study, the current position and status of the water transportation industry and its relationship with all industries were confirmed, and the strategic relationship with which industries it should be presented was presented. In the future, it is necessary to further analyze the current status and trends of various induced effects, connectivity (centrality), and network visualization analysis using industry-related analysis published since the 2000s.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.311-320
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• 2023

This paper analyzes viewers' perception of investigative journalism before and after COVID-19, and examines the direction of investigative journalism using big data. Based on the previous research set as a social science model, the relationship between words related to big data TV current affairs programs and investigative journalism in this paper was investigated before and after the appearance of COVID-19. We visualized changes in viewers' perception of investigative journalism by analyzing text data obtained through the use of Textom, with TV current affairs programs and investigative journalism as keywords. Data was collected from 2017 to June 2022 and refined for analysis. We visualized connectivity centrality using Ucinet 6.0 and Netdraw, and clustered the number of keywords and their frequency using Concor analysis. Our study found a clear change in viewer perception before and after the pandemic. As an implication of this thesis, big data analysis was conducted with the investigative journalism as the main keyword, and the direction of the investigative journalism was presented based on the analysis. Furthermore, based on previous research, we suggest effective approaches for investigative journalism after the pandemic to better engage viewers.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.2
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• pp.1-24
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• 2013

The research about customer value has developed over the past years in the marketing field. On the other hand, the stream of the idea has not fully been structured yet. It is the purpose of this research to present the process of development together with the intellectual structure in the field of customer value researches using "Author Co-citation Analysis" (ACA). For the purpose of the research, authors chosen were ranked in order of frequency according to their citations which were used for network analysis. Further, it was of advantage in finding the development process for this research from 1996 to 2011. The trend were set into three time-line groups/trends (1996~2000, 2001~2005, and 2006~2011) that were respectively analyzed. In conclusion, the research represents the intellectual structure of customer value in each period. The research having been tried, influenced a variable field in other marketing researches. While still, many researches limit their focus on a "one-way customer value, used by companies in the past and some in the present, many researches now have a wider perspective about the value and relationship of their customer and their company, together with the society at large.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.725-736
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• 2013

This study segments information users according to depth and variety of use diffusion in order to differentiate between the influence of fashion information spread and diffusions from each segmented group. Data were collected from a fashion community to perform a social network analysis that used UCINET 6.0. Members completed the survey materials and the network materials were utilized in the analysis to test the hypothesis. The segmented groups of information users determined the study results according to use diffusion and the variables that affect them. The variables affecting information diffusion outcomes indicate different significant influence factors on each segmented market. Information variety and complexity represents elevated information reproductions and verbal acceptances from information diffusion outcomes.

• Culinary science and hospitality research
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• v.24 no.3
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• pp.167-176
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• 2018

In this study, Big Data was used to collect the information related to 'Cooking Academy' keywords. After collecting all the data, we calculated the frequency through the text mining and selected the main words for future data analysis. Data collection was conducted from Google Web and News during the period from January 1, 2013 to December 31, 2017. The selected 64 words were analyzed by using UCINET 6.0 program, and the analysis results were visualized with NetDraw in order to present the relationship of main words. As a result, it was found that the most important goal for the students from cooking school is to work as a cook, likewise to have practical classes. In addition, we obtained the result that SNS marketing system that the social sites, such as Facebook, Twitter, and Instagram are actively utilized as a marketing strategy of the institute. Therefore, the results can be helpful in searching for the method of utilizing big data and can bring brand-new ideas for the follow-up studies. In practical terms, it will be remarkable material about the future marketing directions and various programs that are improved by the detailed curriculums through semantic network of cooking school by using big data.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.1-11
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• 2017

The purpose of this study was to compare the cruise tours between China and U.S.A. through the semantic network analysis of big data by collecting online data with SCTM (Smart crawling & Text mining), a data collecting and processing program. The data analysis period was from January $1^{st}$, 2015 to August $15^{th}$, 2017, meanwhile, "cruise tour, china", "cruise tour, usa" were conducted to be as keywords to collet related data and packaged Netdraw along with UCINET 6.0 were utilized for data analysis. Currently, Chinese cruisers concern on the cruising destinations while American cruisers pay more attention on the onboard experience and cruising expenditure. After performing CONCOR (convergence of iterated correlation) analysis, for Chinese cruise tour, there were three clusters created with domestic destinations, international destinations and hospitality tourism. As for American cruise tour, four groups have been segmented with cruise expenditure, onboard experience, cruise brand and destinations. Since the cruise tourism of America was greatly developed, this study also was supposed to provide significant and social network-oriented suggestions for Chinese cruise tourism.

• Korean Journal of Health Education and Promotion
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• v.29 no.1
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• pp.1-11
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• 2012

Objectives: The nurse visiting health service named Customized Visiting Health Care Program(CVHCP) requires the service innovations incorporating community support into a local service network. The purpose of this study was to assess the community network in CVHCP and inform improvement in this network. Methods: We used Social Network Analysis(SNA) in one CVHCP at H city. Network links were generated by self-administered questionnaires by the 14 community resource centers who quantified their links to all other 25 agents on the list. Links were analyzed by a dichotomous scale for any experience of collaboration and a scored scale of 0 to 3 for level of collaboration using UCINET v6. Results: A list of 14 agents was generated, and local network was dominated by the Public Health Center and a local welfare center named Unlimited Care Center(UCC). According to centrality score, UCC was the most prominent agent, and Public Health Center was the most influential agent, being a link in the pathway flow between other agents for 9.5% of contribution. CVHCP scored lower rank of prominent with 30.8% of other agents reported referring to it. Conclusions: Social network analysis provides a useful network description for informing and evaluation service network improvement in maximizing its service for the CVHCP.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.2
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• pp.105-115
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• 2020

This study examines the influence of the betweenness centrality on tertius gaudens orientation, relationship commitment, and individual learning performance within the university environment. The betweenness centrality explored the antecedent factor of tertius gaudens orientation. The relationship commitment explored the consequence factor of tertius gaudens orientation, and the learning performance explored the consequence factor of the relationship commitment. This survey was carried out by university students. Data were obtained from 74 respondents who have been studying tourism data analytics at one of the leading universities, in Seoul, Korea. In order to validate the research model, social network analysis tool, UCINET 6.689, and a structural equation modeling tool, SmartPLS 3.3.2, were used. The empirical result showed that all antecedent factors (betweenness centrality position, tertius gaudens orientation, and relationship commitment) of the learning performance were significant. In conclusion, this study discusses the research findings and implications. Then the limitations and future directions of the study were suggested.