• International Journal of Costume and Fashion
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• 제3권
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• pp.107-120
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• 2003

The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

• 조명전기설비학회논문지
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• 제27권5호
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• pp.1-8
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• 2013

The purpose of this study is investigate the characteristics of color perception among Chinese people, and compare the characteristics among Korean, Chinese and Japanese people, using Munsell color space. The results are as follows: 1) Chinese people were more likely to tell accurately red, yellow red, yellow, purple, and an achromatic color, but did not do accurately green yellow, blue, and purple blue. In terms of a comparison of average perceived color and standard color, there were significant differences among green yellow, blue green, and blue and standard color; 2) Color perceptions of Korean, Chinese and Japanese people were broadly classified into four types. Also, of ten chromatic colors, the color perception type of only two colors, red and yellow, were is same among the groups of the three countries. However, the color perception type of yellow red, green, blue green and blue were different among them; and 3) In terms of a color perception accuracy test among the groups of the three countries, there were not significant differences between yellow and purple and standard color. However, significant differences existed between the rest of the colors and standard color.

• 한국융합학회논문지
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• 제9권12호
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• pp.381-391
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• 2018

본 연구의 목적은 피트니스 센터 이용자의 운동참여유형에 따른 감성조명의 인식을 살펴보는데 있다. 연구목적을 달성하기 위한 연구대상은 경인지역 피트니스 센터 이용객 292명을 대상으로 설문조사를 실시하였다. 조사도구로 색채유형은 오세민과 곽영신(2015)의 연구에서 사용한 색채계열을 사용하였으며, 색채 인식은 이복신(1997)의 연구에서 사용한 감성 형용사 척도를 사용하였다. 자료처리는 SPSS23.0을 이용하여 교차분석과 독립 t검증, 일원변량분석을 실시하였다. 이에 본 연구를 통해 도출된 결과를 통해 다음과 같은 결론을 얻었다. 첫째, 피트니스 이용자의 감성조명 색채선호도는 성별에 따라 차이가 있다. 둘째, 피트니스 이용자의 감성조명 색채별 인식의 차이는 성별, 연령에서 색채별 부분적 차이가 있는 것으로 나타났다. 또한, 피트니스 이용자의 운동참여유형에 따른 감성조명 색채 인식의 차이에서도 각 색채별 차이가 있는 것으로 나타났다.

• 조명전기설비학회논문지
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• 제24권11호
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• pp.1-8
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• 2010

This study analyzes whether a person's visual perception differs according to the kinds of light source. Evaluations of the effects of space, color-tone and texture perception revealed that different kinds of light sources change the perception of finishing material. The perception from directly attached lamps was compared to an environment with both directly attached lamps and supplemental lighting. We found the perception changed with changes in the types of supplemental light source We compared the mean value of each perception and found that perceptions change most when incandescent lights were followed by halogen. Thus, one should account for the changes in perception that occur as a result of these changes.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권1호
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• pp.257-271
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• 2016

The Structural SIMilarity (SSIM) index is one of the most widely-used methods for perceptual image quality assessment (IQA). It is based on the principle that the human visual system (HVS) is sensitive to the overall structure of an image. However, it has been reported that indices predicted by SSIM tend to be biased depending on the type of distortion, which increases the deviation from the main regression curve. Consequently, SSIM can result in serious performance degradation. In this study, we investigate the aforementioned phenomenon from a new perspective and review a constant that plays a big role within the SSIM metric but has been overlooked thus far. Through an experimental study on the influence of this constant in evaluating images with SSIM, we are able to propose a new solution that resolves this issue. In the proposed IQA method, we first design a system to classify different types of distortion, and then match an optimal constant to each type. In addition, we supplement the proposed method by adding color perception-based structural information. For a comprehensive assessment, we compare the proposed method with 15 existing IQA methods. The experimental results show that the proposed method is more consistent with the HVS than the other methods.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.131-139
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• 2013

The purpose of this study is to propose a new direction for color schemes of city signages to provide psychological stability to business owners and improve business value. Types of city sign color schemes and Feng Shui awareness of business owners were examined. Color schemes for signs were proposed, reflecting city landscape colors, color perception theory, and the Feng Shui Sangsaeng Sanggeuk theory. Results of the study can be summarized as follows. First, in order to secure colorscape quality of existing city buildings, signs should be small and consist of only three or fewer colors. Second, existing signage colors and the Feng Shui ideas of business owners have something in common with the five traditional cardinal colors. Thus, it can be interpreted that Feng Shui ideas are deeply rooted in the color use awareness of the Korean people. Third, background colors of signages can reflect the idea of innate Sangsaeng according to the Bonmyeonggung of business owners. The concept of acquired Sanggeuk can also be applied to other design elements such as characters. Fourth, as a second choice according to the function of sign, city landscape or preference of business owner, etc., the background color can remain a color of Sangsaeng, while other design elements such as characters can use a color scheme corresponding to Bihwasaek. Fifth, signs can create a statement and stand out using lightness contrast or saturation contrast theories. A variety of sign color schemes are also possible just by altering the lightness and saturation levels.

• 한국의류학회지
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• 제45권1호
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• pp.180-199
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• 2021

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

• 대한가정학회지
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• 제43권10호
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• 복식
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• 제60권9호
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• pp.106-119
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• 2010

The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.

• 한국멀티미디어학회논문지
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• 제24권10호
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.