• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.5
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• pp.155-164
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• 2015

This paper describes a design and implementation of CABAC decoder, which would handle HEVC syntax elements in adaptively pipelined-parallel computation manner. Even though CABAC offers the high compression rate, it is limited in decoding performance due to context-based sequential computation, and strong data dependency between context models, as well as decoding procedure bin by bin. In order to enhance the decoding computation of HEVC CABAC, the flag-type syntax elements are adaptively pipelined by precomputing consecutive flag-type ones; and multi-bin syntax elements are decoded by processing bins in parallel up to three. Further, in order to accelerate Binary Arithmetic Decoder by reducing the critical path delay, the update and renormalization of context modeling are precomputed parallel for the cases of LPS as well as MPS, and then the context modeling renewal is selected by the precedent decoding result. It is simulated that the new HEVC CABAC architecture could achieve the max. performance of 1.01 bins/cycle, which is two times faster with respect to the conventional approach. In ASIC design with 65nm library, the CABAC architecture would handle 224 Mbins/sec, which could decode QFHD HEVC video data in real time.

• The Korean Journal of Franchise Management
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• v.9 no.2
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• Journal of Elementary Mathematics Education in Korea
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• v.21 no.1
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• pp.115-134
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• 2017

It is necessary to understand the characteristics of each type of division problems in other to help students develop a rich understanding when they learn each type of division problems. This study focuses on a specific type of division problems; a quotitive division as finding a scale factor in enlargement context. First, this study investigated via survey how 4th-6th graders and preservice and inservice elementary teachers solved a quotitive division relating to scaling problem. And semi-structured interviews with preservice and inservice elementary teachers were conducted to explore what knowledge they brought when they tried to solve enlargement quotitive division problems. Most of participants solved the given quotitive division problem in the same way. Only a few preservice and inservice teachers interpreted it as a proportion problem and solved in a different way. From the interviews, it was found that different conceptions of context and decontextualization, and different conceptions of times (as repeated addition or as a multiplicative operator) were connected to different solutions. Finally, three issues relating to teaching enlargement quotitive division were discussed; visual representation of two solutions, conceptions connected each solution, and integrating quotitive division and proportion in math textbooks.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.297-313
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• 2014

The objectives of this study are to examine the impact of display type and program condition on advertising attitude, and also to analyze the moderating effect of previous intrusiveness perception in such process. The results of empirical analysis are as follows. First, display type had no significant influence on advertising attitude. Second, the interaction effect of display type and program situation on advertising attitude was significant. Third, the interaction effect of display type and previous intrusiveness perception on advertising attitude was not significant. Fourth, the interaction effect of program situation and previous intrusiveness perception on advertising attitude was significant. Fifth, the interaction effect of display type, program situation, and previous intrusiveness perception on advertising attitude was not significant.

• Journal of Korean Elementary Science Education
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• v.25 no.3
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• pp.318-330
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• 2006

The purpose of this study was to compare the biology contents of elementary schools science textbooks between Korea and Japan. To this end, the organization of subject matter and the type, process and context of inquiry activities were analyzed. The findings of this study were as follows: First, the sheer number of topics presented at each grade level was considerable and the contents of science textbooks were fixed in a set form in Korea. However, the organization and development of contents were made by considering the state of things and seasons in the case of Japan. Second, the amount of inquiry activities in Korea was higher, but the relationship between concepts and inquiry activities was lower than in Japan. Third, actually conducting (or 'doing') inquiry type activities was highest in Korea, on the other hand, 'experimenting' appeared to have a higher priority in Japan. Fourth, inquiry processes of activities in each country were very similar, in that the ratio of performing an inquiry was high, and perceiving a problem or designing an inquiry was low. Fifth, the results of analyzing the inquiry contexts of activities showed that the framework of evaluating inquiry activities based on curriculum objectives should be provided in the earlier stages of science textbook development.

• Journal of Internet Computing and Services
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• v.17 no.1
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• pp.23-33
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• 2016

The current smart lighting is shaped to offer the lighting environment suitable for current context, after identifying user's action and location through a sensor. The sensor-based context awareness technology just considers a single user, and the studies to interpret many users' various context occurrences and conflicts lack. In existing studies, a fuzzy theory and algorithm including ReBa have been used as the methodology to solve context conflict. The fuzzy theory and algorithm including ReBa just avoid an opportunity of context conflict that may occur by providing services by each area, after the spaces where users are located are classified into many areas. Therefore, they actually cannot be regarded as customized service type that can offer personal preference-based context conflict. This paper proposes a priority-based LED lighting control system interpreting multiple context conflicts, which decides services, based on the granted priority according to context type, when service conflict is faced with, due to simultaneous occurrence of various contexts to many users. This study classifies the residential environment into such five areas as living room, 'bed room, study room, kitchen and bath room, and the contexts that may occur within each area are defined as 20 contexts such as exercising, doing makeup, reading, dining and entering, targeting several users. The proposed system defines various contexts of users using an ontology-based model and gives service of user oriented lighting environment through rule based on standard and context reasoning engine. To solve the issue of various context conflicts among users in the same space and at the same time point, the context in which user concentration is required is set in the highest priority. Also, visual comfort is offered as the best alternative priority in the case of the same priority. In this manner, they are utilized as the criteria for service selection upon conflict occurrence.

• Speech Sciences
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• v.7 no.2
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• pp.37-50
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• 2000

This paper describes a test of everyday speech understanding ability, in which a listener's utilization of the context-situational information of speech is assessed, and is compared with the utilization of acoustic-phonetic information. The test items are sentences which are presented in a babble type of noise, and the listener response is the key word in the sentence. The key words are always two-syllabic nouns and the questioning sentences are added to obtain the responding key words. Two types of sentences are used. One is the high-predictable sentences for which the key word is somewhat predictable from the context. The other is the low-predictable sentences for which the key-word cannot be predicted from the context. Both types are included in six 40-item forms of the test, which are balanced for intelligibility, key-word familiarity and predictability, phonetic content, and length. Performance of normally hearing listeners shows significantly different functions for various signal-to-noise ratios. The potential applications of this test, particularly in the assessment of speech understanding ability in the hearing impaired, are discussed.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.74-79
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• 2009

Fiducial markers have been used frequently in augmented reality applications. However, they represent only ID information to identify a marker, and thus they have limitations when we have multiple types of markers. In this paper, we propose a new marker design for augmented reality applications. We embed a marker’s context, such as type, size, orientation, and ID, in the barcode that has been used just for storing an ID. BY embedding the context information, it is possible to recognize multiple types of markers at once and to render corresponding contents with proper scale. Our marker design can be used in a mobile augmented reality environment where many unknown types of markers may exist.

• Journal of The Korean Association For Science Education
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• v.16 no.3
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• pp.314-328
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• 1996

This study investigated the literature about science process skills' evaluation to analyse transition of evaluation objectives before and after a Scholastic Ability Test for College Entrance. In the literature survey the researcher established a 3 dimensional science assessment framework with X axis as science concept, Y axis as science process skills and Z axis as problem context. In order to analysis and compare each items the researcher selected 210 items from the 1st to the 7th trials and 138 items from the 1st to 4th Scholastic Ability Test for College Entrance and sampled 2873 science achievement test items from 10 high schools. In accordance with this taxonomy the researcher analysed and compared science process skills item forms. The following results were drawn : The items were evenly distributed in all the four areas(Earth Science, Biology, Physics and Chemistry) of the science concept domain, but they were heavily concentrated on data analysis and drawing a conclusion in science process domain. In the domain of problem context school context was the majority. In spite of distribution like this the ratio on science process skills measurement items and science achievement test items was increased after the Scholastic Ability Test for College Entrance was given. Also the ratio on item expression type was increased. Item form was almost 5 options selection type in the national level test. Although there were 4 options selection type, 5 options selection type, short answer type, essay type in school level test, rising from 33.1% to 65.5% on 5 options selection type is exhibited. This study showed that the school level item form was better various than the nation level. This point like this is the evidence for the improvement toward the science process skills test and influenced by Scholastic Ability Test for College Entrance. The ratio on the item which joined with the 3 axes had a mean of 99.3% in nation level test and mean 44.9% in school achievement test level. But the ratio in the school achievement test level increased after the Scholastic Ability Test for College Entrance was given. In view of this study we must furthermore study the item types which can evaluate valjdately science process skill's five stage each and evaluation method by the high school students' problem solving patterns and features in scientific inquiry on all science process skills elements.

• Journal of Korea Spatial Information System Society
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• v.11 no.4
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• pp.47-55
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• 2009

As the wireless internet technology such as mobile phone, WIBRO, HSDPA develops, customized location-based services for traffic, tourism, shopping, and emergency relief has lately attracted attention. For giving customized services. we should consider dynamic characteristics of moving object which continuously change their location. In this paper, we define the context trigger type of moving object and design triggering method for processing context generated by moving object. Also we propose location-based push service platform including context trigger of moving object for supporting location-based information to user. The proposed system gathers moving object stream from the terminal based on MS-assisted or Stand-alone positioning mode of embedded GPS in terminal extract user context by user device agent, and send context information to server.