• Journal of Distribution Science
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• v.11 no.1
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• pp.45-53
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• 2013

Purpose - The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level, purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First, it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05 level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally, purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.43-49
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• 2011

New governance in the area of disaster management(New Governance) of the Safety Building in the form of public-private network as required in this era, SWOT can provide a strategic way to build public-private partnership recognized the necessity for a more efficient way. Between government agencies, private organizations and government and private organizations for the network between the systematic approach based on mutual trust, and participation by the activation of the meaning of seeing places studied. Partnership for Disaster Management as a result of the settlement than if the existing disaster management system for disaster response system more effective and efficient functioning in reducing human and material damage is expected to contribute are getting out.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.565-572
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• 2019

As a public research institute, government-supported institutes have led the industrial development and the advancement of science and technology in Korea. Robert Levering has annually selected 'Fortune 100 GPTW(Great Place to Work)' by measuring the Trust Index which was originated by himself. The objectives of this study are to attempt newly to analyze the inter-relations among 5 elements of GPTW trust index such as credibility, respect, fairness, camaraderie, and pride perceived by the K institute's 262 employees; to verify that GPTW trust index is valid for the selection of the fortune 100 GPTW. Amart PLS 2.0 and SPSS 18 were utilized for the statistical analysis. The results of this study are as follows. Credibility has positive effect to pride; respect has positive effect to pride and camaraderie; fairness has positive effect to camaraderie; and camaraderie has positive to pride. Pride and camaraderie have positive effect to the perceived GPTW. Recent studies mainly focused on the relations between GPTW trust index as independent, mediating variables or parameters and organizational performances. It is meaningful that this study has firstly tried to analyze the inter-relations among 5 elements of the trust index for the employees of research institute. This study has implication that the in order to enhance the performance the institute has to manage GPTW trust index perceived by the employees.

• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.47-55
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• 2019

The aim of this article is to critically explore the history, methods, characteristics and cause mechanism of Korean farmers' movement who resisted to market globalization from the perspective of social movement theory. I believe that the most influential elements of Korean farmers' movement are three structural elements; namely resentment, political opportunity structure, and media and discourse. Therefore, focusing on the three elements, I analyze the emergence and expansion of the Korean farmers' movement against market globalization from 1993 to 2008. And I analyze the roles of these three structural elements which played in farmers' social movement in South Korea. Particularly, this article analyses in perspective of market globalization and government trust crisis about the basic reason why Korean farmers' movement was so fierce in process of agricultural market globalization.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.2
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• pp.104-111
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• 2009

Recently, it is becoming the big issue internationally where the safety problem of the industrial product including the foodstuffs. The way is able to construct the trust of the consumer that the external specialized agency independently operating confirms what production process of the product keep a standard or a technical regulation. This is conformity assessment. In the many countries, agencies entrusted government authority do conformity assessment. Specially, 'certification' in one form of conformity assessment process is operating a certification system at the government and the non-government body in Korea. Also non-government certification is fixed by trusted system from consumer. He has to prepare a competitive power in liberalization time, so need the countermeasure urgently. This study purpose that develops strategy so as to activating of non-government certification system in gist of the origination called 'self-control.' I present activation strategies using SWOT/AHP analysis.

• Journal of the Korea Society of Computer and Information
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• v.20 no.10
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• pp.141-148
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• 2015

This study aims to inspect national security consciousness of marriage migrant women, and to figure out factors which affect on awareness of national security. Based on this, this study also suggests a way to build up national security of marriage migrant women. As the result of the factors on security situation, there were several things which are necessity of education, trust in the army and government, positivity toward North Korea and so on, while necessity of education, trust in the army and government, national pride and positivity toward North Korea were on the awareness of national security. There are three ways of building up national security consciousness of marriage migrant women. First, security education is needed to be in the social adjustment program of marriage migrant women. Secondly, concern on security is required to them. Third, a necessity of production on security education material is demanded for marriage migrant women.

• Journal of Families and Better Life
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• v.1 no.2
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• pp.21-42
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• 1983

This paper aims to present basic data in order to improve the management of apartment house through grasping homemaker's concern about the management of apartment house satisfaction and dissatisfaction with it, and , furthermore, to suggest the best way to enjoy pleasent life of apartment house. The date collected through the questionnaire were analyzed, using the analysis of variance, chi square, and Pearson product moment correlation coefficient. The conclusion of this are as follows: 1) The homemakers are concerned with the management of apartment house, but they seem to dissatisfy with it. 2)The apartment house of the management of self-government contains may factors of dissatisfaction than of commission, expecially in the management of inside facilities. 3)When homemakers in the apartment house of the management of the self-government are very concerned with the management of the area, they are satisfied with. For the management of it's facilities, however, the more they show concerns with it, the less they satisfy with it. But for the case of the management of commission, they are interested in the management of inhabitants and satisfied with it. 4) The homemakers in the apartment house of the self-government are satisfied with the management of the whole if they gave friendship and trust on the manger, and get accustomed the life of the apartment house and enjoy it. While those who have friendship and trust on the manger in the management of commission have concern and satisfaction with the management.

• The Journal of Information Systems
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• v.19 no.4
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• pp.137-165
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• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.97-117
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• 2007

This study is about the copyright policies by Korean government and the revision of the article 31 library exemption provision in the Copyright Act of Korea for noncommercial scholarly works considering through cases of copyright disputes occurred in Korea during the $2005{\sim}2007$. This study proposes that works not for sale including thesis should be exempted from the copyright compensation in the article 31(5) in the Copyright Act of Korea based on the properties of noncommercial scholarly works and the regulations on works for not for sale in the current Korean copyright act. Also, this study reports that the copyright trust of scholarly articles by the copyright trust management agency is illegal in part and the government which has a duty to direct it has to control the illegal actions. Finally, this study proposes that noncommercial scholarly works such as thesis and scientific articles are to be open access and Korean government should develop open policies for them.

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.41-56
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• 2021

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.