• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.759-776
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• 2009

This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention to use. For this purpose, we identified information, system, service, and site trust through intensive review of prior researches and some expert interviews. A total 338 surveys were used to analyze research hypothesis. The findings show that information, system, and service trust is positively and significantly related to site trust, and then site trust has impact on UCC usage. But, It is proven that there is no difference in effect of site trust on UCC usage according to level of UCC participation.

• The Journal of Information Systems
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• v.21 no.3
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• pp.1-22
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• 2012

This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.209-216
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• 2012

The purpose of this study is to find the UCC (User Created Contents) communication structure in the perspective of smart-phone technologies or SNS (Social Network Service). In developing the research model, we have focused on selecting the success factors appropriate for the UCC through reviewing past researches and on developing more accurate success measures. The model consists of relation each service (Facebook linked in Flickr and so on), relation of trust, transfer to Social Capital and so on . The result shows thar process of trust based in UCC is the most important determinants of structure and organization network. And collaboration relationship is the most important of SNS used in SSO and Open-API technologies. The practice characteristic of UCC has direct and indirect effect on SNS of improving social trust.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.153-168
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• 2011

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and it effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, innovativeness, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that all factors except ease of use and incentives significantly related to the attitude of UCC advertising in Korea. In China, all factors except informativeness, entertainment, and usefulness were found to be significantly related to the attitude of UCC advertising. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth and intention to buy in both countries. This study contributes to improve the understanding of UCC as a commercial media and provide the base of activation strategies for it according to the cultural differences.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.34
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• pp.55-74
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• 2007

The documentary credit has been functioning as an indispensable tool for making international commercial transactions safer throughout the world since ICC adopted the second revision of the Uniform Customs and Practices for Commercial Documentary Credits in 1962. Letter of Credit transaction should be cleared by the principle of the trust and integrity and vile partners sometimes make a fraud on the L/C by the misinterpretation of the documents. As there is no rule but no exception, exception from application of these principles is allowed. The fraud exception nile constitutes contracting out an application of basic principles, this rule should apply restrictively and in many authorities a court does not apply this rule to nominated bank, confirming bank, and bona fide holder of draft even if fraud is involved in L/C transactions. If not, we lose a lot of benefits from the credit as valuable commercial device through reservation of these principles to take a few benefits. So, We need to recognize that the fraud exception rule should be applied restrictively. Therefore, this study reviewed condition of application and exception from application of fraud exception rule in view of Cardozo's opinion, the Sztejn court, and UCC Sections-114(2).

• Journal of Internet Computing and Services
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• v.8 no.5
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• pp.1-10
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• 2007

Recently, the web 2.0 services which appear by exponential extension of the Internet can be expressed with the changes in the quality of structural evolution and in the quantity of increasing users. The structural base is in user participational architecture, the web 2.0 services such as Blog, UCC, SNS(Social Networking Service), Mash-up, Long tail, etc. play a important role in organization of web, and grouping and searching of user participational data in web 2.0 is broadly used by folksonomy. Folksonomy is a new form that categorizes by tags, not classic taxonomy skill. it is made by user participation. Searching based on tag is now done by a simple text or a tag cloud method. But searching to consider and express the relations among each tags is imperfect yet. Thus, this paper provides the relational searching based on tags using the relational graph of tags. It should improve the trust of the searching and provide the convenience of the searching.

• Korean Security Journal
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• no.17
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• pp.157-172
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• 2008

The purpose of this research is to suggest a construction device that can transform a public safety, security service, security system on counter- terrorism device system, from government leading type to private management type. There are purpose on this thesis to research for the bringing up counter-terrorism experts certification system and about all sorts of developed device among our country's counter-terrorism situation and through comparing developed country's private security's developing device. This summary of thesis is like below. First we need to establish total counter-terrorism center, like developed country on national corresponding strategy. Second, we need to make an organization as a country security department unified as an America's President directly belonging organization. Third, it is to legislate about an counter-terrorism. Fourth, we need to make a coorperate system according to counter-terrorism duty come under private management, so that can recover a trust among people. Fifth, a terror warning system is necessary. Private security's mutual relationship and developing devices is First, it is necessary to bring up counter-terrorism expert. Second, it is necessary to bring in counter-terrorism experts certification system. Third, counter-terrorism research center that come under private management is necessary. It is considered that various research need to be continued after by bringing up counter-terrorism experts, transforming a consciousness, counter- terrorism education, building an equipment and education center, not for a special group, that can minimize human infringement.