• 제목/요약/키워드: Trust Measurement

검색결과 136건 처리시간 0.03초

농촌관광마을 방문객의 공익적 기능 인식 평가 - 경기도 양수리, 주록리, 신론리 방문객을 대상으로 - (The Evaluation of the Green Tourists' Cognition of Function for Public Benefits - The Survey of Visitors' Cognition in Yangsuri and Jurokri, Sinnonri -)

  • 전인철;오형은;조중현;김용근
    • 한국조경학회지
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    • 제35권2호통권121호
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    • pp.81-90
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    • 2007
  • This study used the functions for public benefits as a standard for evaluating Green Tourism. By referring to the existing literature, the "function of building emotion", the "function of providing a natural environment", the "function of preserving traditional cultures", and the "function of maintaining the local community" have been selected as the measuring variables. Detailed sub-variables of each function were prepared to examine and analyze the recognition of these are the part of Green Tourists. The Green Tourists of Yangsuri in Yangpyeong, Sinnonri in Yangpyeong, and Jurokri in Yeoju participated in the survey for which 13 variables were used as measurement. The results are as follows: First, Green Tourists recognize farm villages as places for rest and relaxation and they laid great importance on the function of providing access to the natural environment. Secondly, out of the 13 measurement variables, "beautiful scenery in farm village", "making a contribution to village income", and "trust in agricultural products" greatly influenced the overall evaluation of Green Tourism. Thirdly, regarding the relationship between the functions for public benefits and Green Tourism, it was found that "facilities and activities for experiencing farming", "facilities for rest", and "beautiful scenery in farm villages" are closely related to building the emotion experienced in these villages, and that "cultivating environmentally-friendly agricultural products" and "beautiful scenery in farm village" are closely related to the function of providing access to the natural environment.

공공제도 서비스품질 모델의 개발과 적용 (Development and Application of Service Quality Model for Public System)

  • 이재열;박근완;황승준
    • 산업경영시스템학회지
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    • 제40권1호
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    • pp.150-164
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    • 2017
  • The development of an appropriate public service quality model has become increasingly recognised as an important subject of interest in the public sector as well as academia. In particular, the public systems enacted by governments are widely used and have a significant impact on national competitiveness. But few researches have been conducted to explore the quality dimensions of a public system service and empirically examine the relationship among related variables. Therefore, in this study, we strive to develop a quality measurement model of public system service that can be effectively used in practice. Using 601 samples gathered through a structured survey from project engineers, a conceptual quality model of public system is presented and discussed. Given the exploratory nature of this study, an exploratory factor analysis is used to investigate quality dimensions and partial least square (PLS) is employed in determining the structural relationships. From empirical results, we found that the quality dimensions of the public system had four distinct quality dimensions (design quality, environment quality, primary outcome quality, additive outcome quality). All four quality dimensions showed good representative factors in explaining user satisfaction. Perceived trust was proved to significantly mediate the relationship between quality dimensions and user satisfaction. Our research is expected to contribute to the literature by providing a good conceptual framework for assessing public system quality by linking four quality dimensions with user satisfaction. In particular, the developed model can elaborately measure process quality and multi-functional outcome quality of the system by the supplementation of design quality and additive outcome quality respectively. Practical implications are also suggested on the basis of our analysis.

무선단말기를 이용한 환경 측정망 시스템 설계 및 구현 (Design of Environment Measurement System using the Wireless Devices)

  • 김석훈;김정환;송재숙;송정길
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2006년도 춘계종합학술대회
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    • pp.534-537
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    • 2006
  • 현재 무선 통신 기술의 급속한 발전은 다양한 산업분야에서 편리성 및 용이성 측면에서 새로운 서비스들을 창출하고 있다. 특히, 환경 모니터링 분야에서 다양한 무선 통신 기술의 대두 및 발전은 설치 및 logistics 관련 비용의 대폭 절감뿐만 아니라 현장에서 실시간적으로 발생하는 자료의 수집 주기, 신뢰성 및 전달성에 있어 획기적인 개선을 가능하게 하였다. 그러나 무선 통신 기술의 환경 모니터링 분야에 대한 지속적인 적용 및 성공은 신뢰할 수 있고 시기적절한 정보를 실시간적으로 제공가능하느냐에 따를 것이다. 따라서 본 연구에서 무선 통신 기술을 활용한 환경 측정망 설계를 하였다.

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A Case Study of Decision-Making Towards Using Online Food Distribution Services After Covid-19 In Vietnam

  • Thuc Duc TRAN;Thong Van PHAM;Phu Cam Thi NGUYEN;Loc Tan LOUIS;Ngoc Nhu Thi LE
    • 유통과학연구
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    • 제22권3호
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    • pp.33-47
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    • 2024
  • Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

FTA 원산지검증행정의 효율화 방안에 대한 연구 (A Study on FTA-related Administrative Efficiency Measures for Verifying the Origin)

  • 정재완
    • 무역상무연구
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    • 제55권
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    • pp.243-264
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    • 2012
  • This study is aimed to analyze problems related to FTA country of origin of goods verification which is increasing from 2006 and thereby to grope for solution of such problems and seek adequate FTA performance administration. It is found, through comparative analysis and statistics of last 8 FTAs so far Korea has concluded that there are major problems such as excessive verification processing due to complicated country of origin regulation etc. This paper suggests following policies of country of origin administration ; (1) Simplification of FTA country of origin rules (2) reciprocal cooperation between each country's Customs Authorities based on trust (3) rational measurement against corresponding country's Customs Authorities' misbehavior (4) enhancement of transparency in relation to processing rule of country of origin verification (5) securing FTA country of origin verification experts. For these improvements, upcoming FTA shall rule country of origin reasonably, simplification and transparency of rule is needed for established FTAs in relation to FTA performance administration with corresponding countries. Also it is necessary to revise FTA preferential tariff law and its related laws, and carry forward policies in accordance with medium and long term plan.

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다중방전 경로를 이용한 편상접지체의 접지저항 및 전류특성 (Grounding Resistance and Current Characteristics of the Planar Earth Structure using Multiple Discharge Paths)

  • 김영선;김동민;이기식
    • 전기학회논문지
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    • 제65권9호
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    • pp.1564-1570
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    • 2016
  • This study proposes a newly modified form of existing ground electrodes in order to secure trust of grounding system for large current caused by a stroke of lightning. Proposed planar earth structure has a several needle electrodes around a circular rod and 4 plane electrodes in all directions. The plane electrodes are fused with the insulator on the linear rod, so that they're electrically isolated. The concept is to increase the discharge amount of earth structure using multiple discharge paths like needle and plane electrodes. To check the discharge efficiency of the suggested scheme, the discharge currents are compared with typically used two kinds of ground rods. To ensure accuracy in the measurement of the discharge current, the same material was used for the comparison model. Also, the ground resistance are simulated by CDEGS commercial software and the results are compared with measured data. Based on this kind of experimental study, the suggested ground rod can be used when designing a ground system or when constructing a ground system at the site.

패턴인식에 의한 기계부품 자동검사기술에 관한 연구 (A Study on Automatic Inspection Technology of Machinery Parts Based on Pattern Recognition)

  • 차보남;노춘수;강성기;김원일
    • 한국산업융합학회 논문집
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    • 제17권2호
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    • pp.77-83
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    • 2014
  • This paper describes a new technology to develop the character recognition technology based on pattern recognition for non-contacting inspection optical lens slant or precision parts, and including external form state of lens or electronic parts for the performance verification, this development can achieve badness finding. And, establish to existing reflex data because inputting surface badness degree of scratch's standard specification condition directly, and error designed to distinguish from product more than schedule error to badness product by normalcy product within schedule extent after calculate the error comparing actuality measurement reflex data and standard reflex data mutually. Developed system to smallest 1 pixel unit though measuring is possible 1 pixel as $37{\mu}m{\times}37{\mu}m$ ($0.1369{\times}10-4mm^2$) the accuracy to $1.5{\times}10-4mm$ minutely measuring is possible performance verification and trust ability through an experiment prove.

SKT 에서 파트너와 함께 춤을 : RMM 모형과 SKT 사례 적용 (Dancing with Partners at SKT: RMM Model with SKT case)

  • 권태형;방석범;이강업;최재웅
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.3-16
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    • 2006
  • In the age where the Internet changes everything, even the earth has become flat. The boarders between nations, locations, times, and industries are not maningful, and no single company can do the whole process well. Therefore, various types of 'Value network' and 'Relation web' emerge for moving first and fast learning. Bort the relationship maturity model (RMM) proposed and the partnership management initiatives at SKT demonstrate that the concept is important, and that the final goal can be reached only through a series of critical outcome at each phase. In particular, recognizing as core infrastructures various online/offline channels, deep trust, and rich communications is an important finding for a successful relationship management. Also, related literatures suggest the following key factors to be influential in more that two phases: professionalism including expertise, similarity, channel capacity. Based on these findings, future efforts need to be put on the research & development of related measurement and management tools. We do hope more people dance with their partners through these efforts.

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Gap: A Study on the Influence of New Measurement Method on Consumers' Decision Making

  • Yang, Hoe-Chang;Cho, Hee-Young;Kim, Young-Ei
    • 유통과학연구
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    • 제15권1호
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    • pp.51-56
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    • 2017
  • Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

암 환자의 임상시험 참여 의향과 연관된 요인: 탐색형 서술적 문헌고찰 (Factors associated with willingness to participate in clinical trials for cancer patients: an exploratory narrative review)

  • 김건형;황보연;손경모
    • Journal of Acupuncture Research
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    • 제33권3호
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    • pp.145-152
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    • 2016
  • Objectives : This study aimed to investigate both cancer patients' willingness to participate (WTP) in clinical trials and its associated factors. Methods : We searched MEDLINE (PubMed) for studies that had investigated cancer patients' WTP in clinical trials. Search terms included 'willingness to participate', 'cancer' and 'trial'. Studies published within the last five years up to July 26, 2016 were potentially eligible. Results : Of 44 initial hits, 14 studies (12 quantitative and 2 qualitative) were included. Two out of the 14 studies investigated WTP in an acupuncture trial. Study designs, such as WTP measurement methods, investigation settings, and type of cancer, varied. The proportion of participants with a WTP was widely distributed between the studies (median 48.6 %, range 11.1 % to 88.3 %). Factors associated with WTP included various socio-demographic factors, clinical factors, participants' knowledge/attitudes toward clinical trials, travel distance, information from physicians, and trust toward physicians. Conclusion : WTP and its associated factors were variable across the reviewed studies, which might be due to different research methods and contexts. Whether or not common factors associated with cancer patients' WTP in clinical trials exist remains unclear and thus warrants further research.