• Title/Summary/Keyword: Trend tracking Strategic system

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A study on trend tracking system interface for industrial design base on town watching (타운워칭(Town-watching)에 의한 트랜드 트래킹 시스템과 활용에 관한연구)

  • 한석우;김정진
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.118-119
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    • 2000
  • 트랜드는 개별적, 일시적 유행과는 다른 것이며 보다 광의적이고 포괄적이며 커다란 생명력을 가진 것이다. 눈에 보이는 현상보다는 민족성이나 인간의 본성과 같은 표현하기 힘들거나, 인식하기 힘든 요인으로 말미암아 기존의 여론조사나 소비자 성향을 분석하는 트랜드 트레킹 방법에는 한계가 있다고 할 수 있다. (중략)

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Trend Tracking Strategic System for Application on the Web Base on Town Watching (타운 워칭(Town Watching)에 의한 트렌드 트래킹 시스템과 활용에 관한 연구)

  • 한석우;김정진
    • Archives of design research
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    • v.13 no.4
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    • pp.225-231
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    • 2000
  • Forcasting the future is a very important task in design situation analysis. To do this, the reduction of life style, the tendency of product differentiation and individuality should be considered along with such changes as cultural, economical and social trends. At the moment, industrial structure is being reorganized from centering around the manufacturing industry to the distribution industry and consumers. Consumers show the attitude of expressing their individualities on the basis of various tastes rather than standardization. The flow of information also has been changing rapidly from the former types of information provided by producers to the age when consumers pursue the objective and model of information. Therefore, we are able to say that picking up the trends around the streets becomes more important than ever. Accordingly, the objective of this study is to establish a system which is able to effectively carry out the trend analysis by a town watching method, the construction of a database with collected data, and its practical application on the web.

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