• 경영과정보연구
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• 제33권2호
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• pp.281-299
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• 2014

소비의 득실에 따라 구매를 결정하는 구매자성향을 고려하여 본 연구는 채널충성도를 설명하기 위해서 거래비용이론의 불확실성을 검토하고 적용하였으며 거래빈도와 신뢰를 통하여 채널과 소비자와의 관계를 입증함으로써 유통채널구조에 대한 폭넓은 이해를 제공하고자 하였다. 채널충성도를 검증함에 있어서 거래비용접근방법(transaction cost approach) 요인을 고려하여 입증하였다. 채널충성도를 설명하기 위해서 거래비용접근방법 요인 중 불확실성을 검토하고 적용하였으며 거래빈도와 신뢰를 통하여 유통채널과 소비자와의 관계를 입증함으로써 유통채널구조에 대한 폭넓은 이해를 제공하고자 하였다. 연구결과를 바탕으로 유통채널상에서 채널관리전략을 수립하는 기업들에게 실무적 시사점을 제공하고자 한다.

• 보건행정학회지
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• 제17권4호
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• pp.1-30
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• 2007

This study aims to analyze the policy change which is caused by conflicts between interest groups when the Separation of the Prescribing from the Dispensing of Drugs (SPDD) was enforced. With the theory of New Institutionalism, the reason why the policy was to be changed can be explained by the concept of property right and transaction cost. As the government did not consider the change of property right and transaction cost between actors before introducing new institution, it was hard to adapt the SPDD. Though, under the established institution, the institutional change can cause the alteration in property right and transaction cost, government just focused on the new institution's execution. Therefore, the group which suffers the loss could not accommodate to the change of institution. For this reason, the adaptation of SPDD also caused huge conflicts between doctors and pharmacists. Then, this research shows that the reason why they conflict to the some issues in the content of PSPDD and why the issues was changed with the property right and transaction cost.

• 전기학회논문지
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• 제60권2호
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• pp.257-265
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• 2011

As the competitive market system has been introduced to the electrical power trade, the priority concern would be that the price of electrical power should be reasonable. It is because, when this rule is solid, we can avoid the distortion of competition and assure the greater efficiency in management. LMP(Locational Marginal Price) means marginal price at each bus. This components consist of energy, loss and congestion cost. At this point, the LMP result that is calculated by traditional model is changeable by the location of the slack and can not be used in bilateral Transaction. This paper proposed algorithm is proved its rationality and credibility by comparing the result of the simulation of virtual 6_bus system that is calculated by traditional method, and showed that the LMP components are changed according to the Transaction Strategy. Furthermore, It shows the effect of additional congestion cost on the transmission line that has bottle neck frequently by simulation.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.298-317
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• 2023

This study is about the attitudes and intentions of consumers considering the usage of O2O application (app) under the COVID-19 situation. By integrating TAM and TPB as a theoretical background, we selected VPC (various product choice) and PII (product information intensity) as new functional external variables that have a positive effect on new system called O2O commerce. We also applied the transaction cost theory to investigate the obstacle of O2O business. We conducted a survey of consumers in large cities in the Korean market. As a result of this study, it was found that the more O2O app users recognized the influence of SN (subject norms), the more useful O2O app was, the more it led to a change in attitude and usage intention was positively significant. In addition, as the O2O app was easy to use and useful, and the SN was recognized, the user's attitude was positive. On the other hand, it was also found that the transaction cost that consumers have to pay had a negative effect on usage intention. Additionally, VPC and PII have been shown to positively influence on usefulness of O2O apps.

• 한국산업정보학회논문지
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• 제20권4호
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• pp.111-126
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• 2015

최근 많은 기업들이 협력을 통하여 투자비용과 위험은 분산시키고, 자원과 이익을 공유하여 경쟁력 강화를 시도하고 있다. 기업 간 공유경제는 기업 간 협력의 한 형태로 기업이 보유하고 있는 유휴자원을 공유하여 그 효용을 높이는 경제적 활동이다. 다양한 이해관계자가 참여하는 기업 간 공유경제에서는 이익의 명확한 배분 방안이 있어야 한다. 따라서 본 연구에서는 기업 간 공유경제를 위한 연합 구성시 발생하는 거래비용을 적용할 수 있는 MST(Minimal Spanning Tree) 방법, 각 참가자들이 주도하여 발생하는 거래비용의 평균, 참가자 간 발생하는 거래비용에 대하여 샤플리 밸류 적용의 3가지 방법을 제안하였다. 또한 협조적 게임이론에 근거한 이익 배분 방법인 이익 균등배분(Equal distribution of gain), 이익 비례배분(Proportional distribution of gain), 샤플리 밸류(Shapley Value)에 거래비용을 적용한 이익 배분 방안을 제시하였다.

• 한국중재학회지:중재연구
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• 제30권2호
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• pp.165-184
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• 2020

In this study, the factors affecting opportunism in the relationship between suppliers and key accounts were analyzed from the viewpoint of transaction cost theory, market power theory, and relationship marketing theory. As a result of the hypothesis test, Hypothesis 1 stating that demand volatility will have a positive effect on opportunism and Hypothesis 2 that transaction-specific investment will have a positive effect on opportunism were also supported. In addition, Hypothesis 3 stating that channel power will have a positive effect on opportunism was also supported. Lastly, Hypothesis 4 stating that relational commitment will have a negative effect on opportunism was not supported, along with Hypothesis 5 stating that transaction satisfaction will have a negative effect on opportunism. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of opportunism by comprehensively applying the transaction cost theory, market power theory, and relationship marketing theory. In addition, this study can identify what a company should manage specifically to lower opportunism by identifying the antecedents of opportunism. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of opportunism of key accounts have been extensively investigated from the viewpoint of the transaction cost theory, market power theory, and relationship marketing theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only in the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining not only the supplier's point of view but also the buyer's point of view.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.155-172
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• 2005

Securities companies which faced with severe competition should not only attract new customers but also retain their on-line customers. This study examines the factors affecting loyalty of on-line stock trading customers. The research model based on the previous studies was established and the research hypotheses were generated. The test results based on the data gathered from 87 users of on-line stock trading services show that user satisfaction, learning cost, transaction fees, and reputation influence customer loyalty. User satisfaction, learning cost and reputation are positively related to customer loyalty, whereas transaction fee is negatively related to customer loyalty. The results also support that information quality and system quality are positively related to user satisfaction. The hypothesis that transaction fee is related to user satisfaction is not supported. There is no significant information to say that security risk is related to user satisfaction. It is considered that the study results may help managers to increase customer retention.

• 수산경영론집
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• 제44권1호
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• pp.25-37
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• 2013

The permit system is the most typical regulation system in Korean fishery. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the fishing boats market, it would be improve entry barrier for new capital and labor in fishing industry. This study aims to survey and to analyze the status of coastal fishing boat market using the executive documents on permit system in Gyongnam province. And also, this study put focus on improve fishing permit trade take advantage of the fishing boat trading. The survey results indicated that the number of fishing boats trading is estimated about 5,000 per year, however, fishing boat market is very narrow. An analysis on fishing permit trading showed that policy support is essential to reduce transaction cost. Therefore, it is necessary to explore corresponding policy tasks, this will be reduce transaction costs and sunk cost.

• 아태비즈니스연구
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• 제12권3호
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• pp.87-99
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• 2021

Purpose - In this study, I attempt to clarify three theories of firm boundaries (vertical integration): the principal-agent theory, transaction cost theory, and property rights theory. Although these theories have been widely cited and much discussed, it has been found that understanding the commonalities and distinctions of these seemingly familiar theories is difficult. Design/methodology/approach - I present the three theories about the decisions that firms make concerning their boundaries. Then, I compare elemental versions of the theories of the firm. Findings - Comparing the ingredients of the elemental property rights and principal-agent theories shows that they provide a unified account of the costs and benefits of vertical integration. However, the property rights theory in no sense formalizes the transaction cost theory. Research implications or Originality - Clarifying the three theories of the firm can help to construct empirical models and interpret its results.

• 노동경제논집
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• 제29권1호
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• pp.75-98
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• 2006

본 논문은 다양한 비정형 근로계약 선택의 결정요인이 무엇인가를 거래비용 이론에 의거하여 제시하고 있다. 풀타임 상용고의 정형근로를 조직내거래, 비정형근로를 시장거래 내지 시장거래와 조직내거래 중간의 다양한 영역이라고 볼 때, 시장거래비용의 크기와 종류에 따라 정형큰로 및 비정형근로의 유형이 선택될 것이다. 스킬의 기업특수성, 스킬의 수준, 직무수행의 범위 및 불확실성, 근로계약 기간 등 4가지 조건에 따라 해당 근로계약의 거래비용이 결정되며, 이에 따라 적합한 근로계약이 선택되는 과정으로 모형을 제시하고 있다. 결국 직종의 성격에 따라 정규직과 비정규직의 유형이 결정되는 현상, 즉 직종간 분리된 근로계약의 선택으로 귀결되며, 이는 비정규고용의 업종 및 기간 제한, 임금차별 규제 등의 법적 보호장치가 실제적으로는 큰 효과가 없을 수 있다는 사실을 시사하고 있다.