• 대한건축학회논문집:계획계
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• 제33권12호
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• pp.73-83
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• 2017

Due to the changes in the contemporary society, small-scale traditional markets have declined and lost their functions as the center of neighborhood commercial and cultural affairs. While most traditional markets are deteriorating, there exist rare cases of neighborhood small-scale traditional markets that continuously maintain their vitality and popularity. This paper examines urban spatial characteristics of those markets. As for the cases, this paper inventoried eighteen such markets in Gwanak-gu, Seoul. The research methods include literature reviews, on-site investigation of total 18 such markets, and participant observations. The findings of this paper are as follows: There are distinctive differences in the urban-spatial characteristics of physical environmental factors between the revitalized markets and declining markets. In terms of neighborhood and commercial environment, the franchised super-markets are not necessarily in competition with small-scale traditional markets. The former often has symbiotic relationship the latter, if the small scale traditional markets are strategically located in between residential areas and subway stations, providing active pedestrian networks. There are many outdoor display stands in the revitalized markets, while the declining markets rarely have them. The market improvement projects such as transforming the open space into arcade space, hardly have effects on revitalization of the small-scale traditional markets.

• 유통과학연구
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• 제19권3호
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• pp.49-60
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• 2021

Purpose: This study aims to utilize geographic data to analyze how various retail formats of large-scale stores around the traditional market affect the performance of the traditional market in Seoul, Korea. Research design, data, and methodology: The two types of catchment areas were demarcated (circle of 1km radius and Thiessen polygon) for each traditional market, and the large-scale stores located within each catchment area were identified for 153 traditional markets in Seoul, Korea. Additionally, multiple regression analysis was utilized. Results: The results revealed that the influence on the performance of the traditional markets were different depending on the retail format of the large-scale stores. Large discount stores were found to have a negative effect on the sales and the visitors of traditional markets, whereas complex shopping malls and department stores had a positive effect on the traditional markets. Conclusions: As a result of the differences in the retail format such as product categories and leisure functions, the impact of some large-scale stores on the traditional market may have a greater agglomeration effect than the consumer churn effect. Therefore, it is suggested that in the regulation of these large-scale stores, the differences in retail format should be considered for the future.

• 유통과학연구
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• 제10권9호
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• pp.31-36
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• 2012

Purpose - This study aimed to explore and examine the government policies and supporting systems of the traditional market in Korea. Research design / data / methodology - Recognizing these problems, the Korean government enacted three special legislations and adopted six support policies in support of the traditional markets. Results - Those markets with modernized stores, parking lots, and arcades have certainly increased sales and the number of customers. However, this uniform modernization support policy was short of supporting strategies that could have developed characteristics and advantages of each market, so many markets and merchants lost self-sustainable ability and ended up with relying on government support. Conclusions - The study indicates that Small & Medium Business Administration's role in implementing government policies including selection of the markets that needed to be modernized, developing commercial areas in connection with traditional market and neighboring shopping streets, customizing and improving distribution system, developing specialty stores, merchant college, merchants' self-sustainable ability, and creating convenient and safe shopping environment is vital to traditional markets' future success.

• 유통과학연구
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• 제11권5호
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• pp.43-53
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• 2013

Purpose - The purpose of this study is to analyze the effectiveness of customer relationship management (CRM) support policies for facilitating traditional markets, especially with respect to customer acquisition and maintenance, and to investigate the factors affecting CRM. Research design, data, and methodology - We analyzed the CRM efficiency of traditional markets in 16 cities and provinces in Korea on the basis of DEA analysis and Malmquist productivity analysis. The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU), which is compared to the reference group that has a similar input-output structure. The input variables are coupon, event, parcel service, premiums, while is the number of customers per day. Further, through regression analysis, we analyzed CRM-related factors affecting traditional markets' customer appeal and revenue growth. Results - We obtained the results of the efficiency of traditional markets in 16 provinces. The traditional markets in Seoul, Busan, and Jeju were found to be efficient in a model CCR that used the number of customers per day as an output variable, while Chungbuk, Jeonbuk Province, and According to the results of the DEA analysis and Malmquist productivity analysis, large cities such as Seoul, Busan, and Jeju showed efficiency in CRM-related investment businesses in traditional markets for attracting customers. The Malmquist analysis results confirmed that the productivity of traditional markets increased from 2008 to 2010. The results of the regression analysis revealed that the "customer acquisition/maintenance factor" and the "offering of customer convenience facility factor" were significant to the daily average number of customers, which is a dependent variable. The results of the test with the mediating variable, "number of customers," and the final dependent variable, "sales revenue," were rejected. However, the variable "customer acquisition /maintenance" was found to affect sales revenue positively. Conclusions - It is necessary to enhance the business not only for promotional activities to attract customers, but also to strengthen customer relationships among CRM businesses, such as through the management of key customers. The regression analysis results showed that CRM businesses have yet to produce an increase in sales revenues in traditional markets. Therefore, to help customers who visit traditional markets to keep buying products, it is necessary to prepare various investment methods and provide support to improve "customer loyalty." This study has a limitation in terms of CRM-related statistics. Therefore, in the future, it is necessary to conduct a survey of customers who use traditional markets to analyze the markets by type and size as well as the CRM-related factors. Based on the analysis, we will try to perform a variety of statistical analyses, including structural equations.

• 대한지역사회영양학회지
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• 제15권5호
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• pp.679-686
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• 2010

The purpose of this study is to monitor genetically modified bean sprouts at traditional markets in Seoul and to investigate perception of traditional market merchants and high school students on genetically modified organisms (GMOs). We analyzed 30 bean sprouts that were selected at 11 traditional markets in Seoul using the method of polymerase chain reaction (PCR). Also, we compared perception of GMOs between merchants (n = 30) and students (n = 126). Knowledge test about GMOs was performed by students. The result of PCR, 16.7% of bean sprouts were confirmed as GM bean sprouts (n = 5). Students had significantly more exposure to information about GMOs than merchants (p < 0.05). Major information sources about GMOs were from mass media (television, newspaper and radio). About half of subjects were not aware that they eat GMOs and GMOs are sold to consumers. Only 17.3% of subjects had constant eating intent for GMOs after perceiving foods that he/she usually eats are GMOs. 51.3% of subjects had willingness to purchase GMOs if GMOs have same quality and lower cost than natural foods. 37.2% of subjects thought that GMOs would be harmful to humans. Students had more positive perception of GMOs' side effects than merchants (p < 0.01). There was no merchant who knew labeling of GMOs. 19.1% of students knew labeling of GMOs. Students' mean percentage of correct answers of six questions about GMOs was 45.2%. Therefore, providing adequate information about GMOs is needed for consumer's choice whether to purchase GMOs or not.

• 건축역사연구
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• 제30권1호
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• pp.19-32
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• 2021

The markets are the basic urban facilities for maintaining daily life. Although the urban structure changed rapidly and the population quickly concentrated in the city, the markets remained traditional and backward. To solve various problems in the small excess markets, the Seoul Metropolitan Government had pushed ahead with the market modernization plan since 1967. The purpose of this study is to analyze the process of establishing the market modernization plan and the progress of this project, and to identify the historical meaning of this plan. The results of this study as follows; The market modernization plan aimed to modernize market operation system as well as buildings, and the Government was able to achieve its first goal by enforcing the construction of high-rise buildings, as the markets were newly built with the relatively large scaled fireproof structures. Despite its various limitations, these markets were also regarded as the model of the modern market.

• 한국경제지리학회지
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• 제17권3호
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• pp.517-537
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• 2014

본 연구에서는 전통시장을 소재지 입지에 따라 도시형과 농어촌형으로 구분하고, 이들 유형에 대해 각각 서울 종로구의 통인시장과 경북 봉화군의 봉화상설시장을 사례연구 대상지로 선정하였다. 이들 시장을 방문하는 이용객을 대상으로 지역주민의식에 대해 설문한 결과, 지역의 전통시장을 소개할 의향이 있는 사람들은 그렇지 않은 사람들보다 지역주민으로서의 자부심이 더 강한 것으로 나타났다. 또한 해당 지역의 전통시장을 어떻게 인식하고 있는지 지역공동체 지역문화 지역경제 부문 등 모두 24개의 항목을 설정하여 설문하였다. 그 결과 통인시장과 봉화상설시장의 이용객들은 자기 지역의 전통시장이 다른 지역주민에게 인정받는 시장이길 기대하는 정도가 강하고, 자기 지역의 전통시장이 언론에 소개되면 기분이 좋은 정도 역시 높음을 알 수 있었다. 그리고 지역의 전통시장이 발전하면 지역이 발전하는 것처럼 느껴지는 정도도 높게 나타났으며, 전통시장의 발전을 위해 지역주민 모두가 힘을 모아야 한다는 의지도 강한 것으로 확인되었다. 지역활성화를 위한 수단으로 전통시장을 육성하기 위해서는, 시장의 공간을 인간의 삶을 담고 있는 장소로 바라보아야 한다. 또한 전통시장 문제를 인간적 문화적으로 접근할 필요가 있으며, 시장의 활성화는 '더욱 전통시장다움'에서 해법을 찾아야 할 것으로 판단된다.

• 한국산학기술학회논문지
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• 제21권4호
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• pp.248-258
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• 2020

본 연구에서는 서울지역 전통시장을 중심으로 성공적인 도시재생을 위해 전통시장의 시설개선과 같은 물리적 정비 요소 중 어떤 요소들이 성공적인 도시재생을 위한 기대감과 활성화 인식에 더 큰 영향을 미치는지에 대해 실증분석을 하고자 하였다. 본 연구는 서울 도심부에 위치하며, 최근 여러 형태의 활성화 요인으로 일반 소비자는 물론 국내뿐만 아니라 외국의 많은 관광객이 방문하여 도심부 상권에 활력을 불어넣고 있는 전통시장을 대상으로 총 515부의 설문지가 분석에 활용되었다. 자료 분석은 SPSS 23.0과 AMOS 22.0을 사용하였다. 본 연구의 분석 결과로는 도시재생활성화 요인(심리적, 물리적, 다양성, 기능적, 안정성) 요인을 도출하였으며, 도시재생에 대한 기대감에 활성화 요인이 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과는 성공적인 도시재생을 위한 전통시장의 개념을 포괄적으로 평가할 수 있는 기준을 제안하고 더불어 도시재생을 위한 전통시장의 활성화 요인를 재조명했다는 데에 의의가 있다. 즉, 실질적으로 전통시장을 이용하는 시민들을 대상으로 하여 추후 도시재생이 이루어지기 위한 계획과 실천 부분에 있어서 전통시장의 활성화를 위한 종합적 진단 방안을 제시하였다고 할 수 있다.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.81-102
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• 2010

본 연구는 전통시장 중심의 소비행태분석을 통해 전통시장과 경쟁시장 간 선택요인과 이용 확률을 비교분석하고, 아울러 전통시장의 이용확률을 제고할 수 있는 요인을 분석하였다. 분석모형은 소비자의 이산적 선택을 설명하는데 효과적인 다항로짓모형을 활용하였다. 분석결과, 소비자들의 만족도가 높고, 규모가 크며, 주차시설을 많이 확보하고 있는 전통시장일수록 이용확률이 높은 반면, 전통시장으로의 소요시간 증가는 전통시장 이용에 부정적인 영향을 미치는 것으로 분석되었다. 전통시장의 정책적 지원책은 전통시장의 이용빈도에 큰 영향을 미치지 못하는 것으로 나타났으며, 소득이 높을수록 전통시장보다는 타 경쟁업태를 이용하는 경향이 높았다. 한편, 지역유형별 비교분석을 통해 전통시장이 타 시장과 비경쟁구도일때, 전통시장의 활성화 가능성이 높다는 사실을 확인할 수 있었다. 시장유형별 소비자들로부터 선택받을 확률은 인터넷 쇼핑이 가장 높았으며, 전통시장의 이용확률은 극히 낮은 것으로 분석되었다. 전통시장의 이용확률을 가장 높일 수 있는 요인으로는 점포수 증가, 주차장 확대 등 물리적 요인이 주를 이루었으며, 뒤를 이어 전통시장에 대한 정책적 지원 등의 순으로 나타났다.

• 한국재난정보학회 논문집
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• 제17권1호
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• pp.60-67
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• 2021

연구목적: 전통시장은 시간적인 차이를 두고 필요에 의하여 공간이 생성 및 구획되어 불규칙적인 공간 활용 패턴을 갖는 경우가 많다. 그 영향으로 내적으로는 시설노후화, 점포의 과밀화 등과 같은 문제로 화재발생 위험성이 높고, 외적으로는 노후 주거 및 상업 시설과 인접한 경우가 많아 화재확산의 위험성이 높다. 연구방법: 본 논문에서는 기존 전통시장 대형화재 자료를 활용하여 황학동과 동대문 일대의 전통시장을 대상으로 화재 위험요인 및 화재 확산 위험성에 대하여 현장조사를 실시하고 화재 발생과 확대 위험요인에 대해 검토하였다. 연구결과: 분석결과, 노후화시설과 점포과밀화로 인한 높은 화재하중 및 안전의식 부재 등과 같은 다양한 문제점이 존재하는 것으로 파악되었다. 특히, 전통시장주변의 좁은 골목과 함께 발달한 노후주거시설은 화재확산 위험성이 매우커서 대책마련이 필요하다. 전통시장은 상인회를 중심으로 화재 및 재난관리를 하는 반면 주변 주거지역은 제대로 관리되고 있지 못하였다. 결론: 전통시장과 함께 주변의 노후주거시설을 함께 관리할 필요가 있으며, 전통시장과 노후주거시설에서 발생한 화재에 대하여 신속한 대피가 가능하도록 조기경보체계와 정보연계가 필요하다.