• 경영과정보연구
• /
• 제13권
• /
• pp.1-26
• /
• 2003

As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.

• 복식
• /
• 제59권3호
• /
• pp.42-54
• /
• 2009

The purpose of the study was to grasp problems through a basic survey of actual conditions of the Korean traditional costume industry and to grope a plan to settle the problems. The results were as follows. Operating Status: Rates of the companies' establishment were reduced in 2000s and their sales were also reduced. Status of Goods Development: Korean traditional costume manufacturers and Korean traditional costume textile fabric companies had the highest rate in non-trademark production. Korean traditional costume textile fabric companies and Korean traditional costume rental companies had high rate in self-design. However, Korean traditional costume manufacturers used textile companies' catalogue with the highest rate. Status of Demand and Supply in Human Resources: In human resources needing most, Korean traditional costume manufacturers were tailors, Korean traditional costume textile fBbric companies were salespersons and Korean traditional costume rental companies were designers. Status of Management and Marketing: Causes of difficulties in management were the market slump and the spreading of products made in China. They had a direct publicity through people around mainly. Therefore, it was urgently necessary to introduce special marketing methods. In an investment plan within three years in the future, about 70% did not have an investment plan. Opinions for Promotion of Korean traditional costume: In the government's support policy they wanted, construction of social atmosphere for Korean traditional costume-wearing and Korean traditional costume related educational support had the highest rate. Most of the companies answered that specialized Korean traditional costume agencies were necessary.

• 유통과학연구
• /
• 제21권8호
• /
• pp.57-68
• /
• 2023

Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

• 한국HCI학회논문지
• /
• 제12권4호
• /
• pp.17-25
• /
• 2017

이 연구는 자동차-인간 상호작용 디자인의 관점에서 사용자경험을 핵심 가치로 하는 경험 마케팅 패러다임의 효과를 확인하고자 하였다. 주행 맥락과 비주행 맥락을 구분하여 스마트 크루즈 컨트롤과 스마트 트렁크를 사례로 하여 전통적 마케팅과 경험 마케팅 메시지를 대비한 실험을 시행하였다. 분석 결과 두 기능 모두 경험 마케팅 메시지가 전통적 메시지 노출에 비해 전반적 만족도가 높았다. 유용성, 사용성, 감성에서도 부분적으로 경험 마케팅 메시지 효과가 높게 나타났다. 이 연구의 의의는 경험 마케팅 패러다임을 자동차 UX에 적용하여 검증한 데 있으며, 실무적으로는 스마트 자동차 시스템의 경험 디자인 가치를 예증하였다.

• 한국조리학회지
• /
• 제23권2호
• /
• pp.35-44
• /
• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• 마케팅과학연구
• /
• 제8권
• /
• pp.21-38
• /
• 2001

본 연구에서는 전통차의 의미를 인식하면서 차문화를 확산시킬 한 방법으로 전통차의 관광상품화 방안이라는 연구의 주제를 선정하였다. 즉 우리의 전통차의 관광상품화를 위해서는 전통차가 지니고 있는 기본적 성질 못지 않게 전통차에 대한 인식제고가 필요함을 제시하고 있다. 결론적으로 전통차의 관광상품화와 병행하여 전통 다례, 학습기회 제공을 위한 다양한 프로그램 개발도 있어야 할 것이다.

• Asia Marketing Journal
• /
• 제24권4호
• /
• pp.143-151
• /
• 2023

In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable retail, including economic, environmental, social, and community value. This study extends the literature by providing a comprehensive and accurate view about the value of traditional retail in contributing to sustainability. It suggests strategies for traditional retail in emerging countries to survive sustainably.

• 한국유기농업학회지
• /
• 제19권spc호
• /
• pp.47-49
• /
• 2011

• 디자인학연구
• /
• 제18권2호
• /
• pp.15-26
• /
• 2005

최근 디자인 분야의 두드러진 특징 중의 하나는 마케팅과의 결합이다. 그러나 전통적인 마케팅의 영역과 디자인마케팅의 영역에는 차이가 있어 기존의 마케팅 개념을 디자인 분야에 그대로 적용시키기보다는 새롭게 재구성되어져야 할 필요가 있다. 따라서 본 연구에서는 디자인 환경에 맞는 디자인마케팅의 개념 구성요소들을 재정립하여 디자인마케팅의 구성요소와 활용방안을 제안하는데 그 목적이 있다. 연구의 내용으로는 첫째, 디자인마케팅의 등장배경과 현황을 디자인의 학제적 특성과 관련하여 살펴보고 둘째, 전통적인 마케팅의 기본적인 개념구성요소들을 고찰하였으며 셋째, 그를 바탕으로 디자인 환경에 맞는 디자인마케팅의 개념구성요소로써 4Cs를 제안하였다. 마지막으로 새롭게 제시된 개념구성요소들을 유기적으로 재구성하여 디자인 개발 프로세스 상에서 효율적으로 활용할 수 있는 4C Mix를 제안하였다. 이론적으로 디자인마케팅의 구성요소를 전통적인 마케팅의 구성요소를 바탕으로 새롭게 재구성하였고, 실무적으로 디자이너들이 디자인 프로세스 상에서 활용할 수 있는 시장 지향적인 프레임웍을 제시했다는데 의의가 있다.

• 한국유통학회지:유통연구
• /
• 제16권5호
• /
• pp.85-101
• /
• 2011

제주지역의 전통시장은 전국의 전통시장과 마찬가지로 신유통 채널의 확산, 대형유통업체들의 가격경쟁력 등으로 위기에 직면해 있다. 물론 전통시장을 위협하는 요소들을 극복하기 위해 다양한 지원사업이 정책적으로 지원되고 있다. 하지만, 시장 고유의 특화된 상품 부재, 체계적인 마케팅 및 고객관리 미흡, 상인들의 의식개혁 미흡 등이 여전히 긍정적 변화를 이끌어내지 못하는데 일조하고 있는 실정이다. 본 연구에서는 전통시장 활성화를 도모하기 위해 이러한 한계를 극복할 수 있는 정책적 과제와 시사점을 제주지역 전통시장을 통해 살펴보고자 한다. 이를 위해 제주지역 전통시장 현황을 분석하고, 시너지 효과를 낼 수 있는 방안으로 전통 시장별로 취급품목과 서비스 특성화, 관광산업과 연계한 성장전략 수립, 마케팅 경쟁력 강화등을 중점적으로 제시하였다.