• 무역상무연구
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• 제52권
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• pp.73-96
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• 2011

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

• 무역상무연구
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• 제66권
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• pp.241-261
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• 2015

About trade show strategic practical use plan, sought practical use plan hereafter with problem in 5 side. First, need that supply reliable and objective information about exhibition utilizing active public relations of domestic trade show certification system and international certification system. Second, I need to reinforce budget support estimation to expand governmental budget support and strengthen professionalism of exhibition operation. Third, need to seek globalization strategy of exhibition industry concretely to overcome realistic limit of domestic exhibition industry. Institutional improvement for long-term public information of exhibition and participation company's satisfaction raising and infra for gallery's management result should be established. Fourth, need excavation of various first-hand field marketing that can dig various interaction method with customers and invite new customers by booth exhibition. Fifth, need professional worker positivity, deflation that fulfill knowledge that is adapted, and precedes in environment worldwide exhibition industry training actively universal exhibition industry professional worker. Foreign exhibition is an one of marketing tactics that is generalized that can approach to oversea market in less expense relatively. To measure exactly fact and participation result of exhibition that select suitable exhibition in one's own company's marketing goal in company's standpoint that participate in exhibition according as exhibition number is increased and function of exhibition is diversified became difficult.

• Journal of Korea Trade
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• 제23권6호
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• pp.14-32
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• 2019

Purpose - This study is designed to provide new insights on trade claim management by typifying trade claims from a relational perspective, which defines trade as an organic combination that exchanges relationships based on a mutual goal instead of conflicts between obligations and rights of the contracting parties. Design/methodology - This is a phenomenological study that aims to typify trade claims based on a relational perspective and extract implications for trade claim management. The research procedures of this study are as follows. First, international commercial dispute cases applying the CISG are collected. Second, the cases collected are quantified through content analysis. The variables for quantification are developed based on a relationship perspective. Third, cluster analysis is conducted on coded data to typify cases. And finally, this study compares the characteristics of each type using analysis of variance and suggests implications for the strategic management of trade claims from a relational perspective. Findings - Results show that trade claims are divided into four clusters, depending on whether flexibility is accepted or not and which party violates mutuality. There is also a difference between the claimant and the cause of the claim, according to the cluster. Based on the results, this study suggests that the buyer and the seller should employ different strategies depending on the type of trade claim and presents proposals for strategic claim management. Originality/value - Firstly, this study extends the theoretical discussion on trade claims by applying relational contract theory. Prior studies on trade claims have been primarily based on traditional contract theory. The second is to analyze trade claims quantitatively. Prior case studies on trade claims have mainly relied on qualitative research. Finally, the study contributes to international commercial practice by typifying trade claims and presenting options for strategic management.

• Journal of Electrical Engineering and information Science
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• 제1권2호
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• pp.134-144
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• 1996

In this paper, we propose a new access method, called the HG-tree, to support indexing and retrieval by image content in large image databases. Image content is represented by a point in a multidimensional feature space. The types of queries considered are the range query and the nearest-neighbor query, both in a multidimensional space. Our goals are twofold: increasing the storage utilization and decreasing the area covered by the directory regions of the index tree. The high storage utilization and the small directory area reduce the number of nodes that have to be touched during the query processing. The first goal is achieved by absorbing splitting if possible, and when splitting is necessary, converting two nodes to three. The second goal is achieved by maintaining the area occupied by the directory region minimally on the directory nodes. We note that there is a trade-off between the two design goals, but the HG-tree is so flexible that it can control the trade-off. We present the design of our access method and associated algorithms. In addition, we report the results of a series of tests, comparing the proposed access method with the buddy-tree, which is one of the most successful point access methods for a multidimensional space. The results show the superiority of our method.

• 자원ㆍ환경경제연구
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• 제19권2호
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• pp.341-360
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• 2010

조선산업에서의 수요는 해상물동량이며 공급은 선박의 건조량이다. 따라서 해상물동량에 대한 정확한 예측은 향후 조선산업의 호 불황을 전망할 수 있는 중요한 요인이 된다. 본 연구의 목적은 해상물동량 중 가장 큰 비중을 차지하고 있는 건화물(철광석, 석탄)의 물동량을 전망하는 것이다. 철광석 물동량의 예측을 위하여 조강생산과 세계 GDP를 독립변수로, 석탄 물동량 예측을 위하여 조강생산과 세계 발전량을 독립변수로 하는 회귀식을 도출하였으며, 두 회귀식 모두 통계적으로 유의하다는 결론을 얻었다. 전망 결과, 2010년 철광석 해상물동량은 2009년 대비 5.1% 증가한 8억 9,200만 톤 수준이 될 것으로 전망되었으며, 석탄은 전년대비 6.1% 증가한 8억 2,700만 톤 수준이 될 것으로 전망되었다. 2015년까지의 중기 전망(2009~2015)은 철광석이 연평균 4.7%, 석탄이 6.1%의 증가세를 보이는 것으로 나타났다. 전체 해상물동량에서 가장 비중이 큰 두 화물의 해상물동량에 대한 예측은 향후 해운경가와 조선경기의 향방을 가늠해 볼 수 있는 중요한 정보를 제공한다는 점에서 본 연구의 의미가 있다.

• 무역학회지
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• 제45권1호
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• pp.13-29
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• 2020

With the development of the Internet environment, cross-border crowdfunding has emerged as a novel method to attract foreign investors online. Focusing on 324 South Korea-based crowdfunding projects from Kickstarter, which is a representative cross-border crowdfunding platform, this study explores the trends of South Korea-based funding projects and examines the effects of key determinants on crowdfunding outcomes. Regarding the characteristics of crowdfunding projects, analysis results show that the appropriate goal amount and funding period, sufficient updates of project status, and active communication is critical for success. Additionally, from the perspective of project creators, this research finds that creators need to pay greater attention to writing their detailed biographies. Finally, examining the characteristics of project backers, this study shows that attracting project backers from various countries would be desirable rather than focusing on Korean sponsors from the start.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.299-307
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• 2022

The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.

• 한국시뮬레이션학회논문지
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• 제7권1호
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• pp.1-14
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• 1998

In this paper, we propose an efficient network communication scheme tailored to the network virtual reality(NVR) system. We first present the architecture and implementation of CVRAT (collaborative virtual reality authoring tool). The design goal of CVRAT is to provide consistent and scalable shared virtual environments. To achieve this goal, we classify the network messages according to their reliability and latency requirements. These conflicting requirements lead us to conceive a heterogeneous communication scheme which provides the unicast and three different multicast transport services; unreliable multicast, receiver-driven reliable multicast, fast reliable multicast. Each protocol has trade-offs in reliability, latency and bandwidth usage. The characteristics are analyzed by several experiments. Finally, applying this communication method to multi-participant battle-field tank simulation, we show the efficacy of proposed heterogeneous transport mechanism.

• 무역학회지
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• 제46권2호
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• pp.193-212
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• 2021

This study investigates the structural relationship among 11 latent factors that potentially influence the intention of Chinese consumers to purchase electrical vehicles (EV) by applying the MGB and TAM models, both based on well-established socio-psychological theories. For this research, we conducted an online survey using a Chinese platform collecting 287 valid responses to our questionnaire. The analysis reveals that 10 out of the 12 hypotheses were adopted while 2 were rejected. Specifically, it was found that EC (environment concern) and PEV (perceived environment value) had a positive effect on the PEU (perceived environmental usefulness) of electric vehicles. In addition, ATT (attitude), PAE (positive anticipated emotion), and PBC (perceived behavior control) were confirmed to have a significant positive relationship with DES (desire) for EV purchase. At the same time, the results of the analysis show a statistically significant relationship between PEU, ATT as well as PI (purchase intention). This study further analyzed and presented the results of the moderating effects of gender, based on the adopted relationship hypotheses. This study is novel in that it is the first attempt in the literature to apply both the MGB model and the TAM simultaneously to predict EV purchasing behavior.

• 융합정보논문지
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• 제9권12호
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• pp.133-140
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• 2019

본 연구는 농식품 무역적자 심화의 원인을 환율변동 위험에서 찾고, 최근 환율변동이 급격했던 2009~2013년 구간의 미국의 달러 약세 및 일본의 엔화 약세 현상이 한국 농식품 무역수지에 미치는 영향을 살펴보았다. 그 결과 일본의 양적완화가 실시된 2012년 이후 농식품 수출액이 감소하여 무역적자가 확대되었으며, 2008년 미국의 양적완화 조치로 2009~2011년 한국의 대미 수입액이 급격히 늘어 무역적자가 심화되었다. 장기적인 환율하락은 한국 농식품 수출의 감소와 수입 증가를 야기하여 한국 경제 상황에 악영향을 미치고 있었다. 따라서 정부는 농식품 수입 관리 방안을 마련해야 할 것이며, 생산농가들도 외환손실 방지를 위해 사전에 직접 환율변동 위험을 대비해야 할 것이다. 이를 위해 정부는 콘트롤타워 역할을 통해 새로운 환율변동 정보를 실시간으로 제공하여 무역상대국의 환율 공세에 효과적으로 대처해야 할 것이며, 환율상담과 교육 등 다양한 프로그램을 도입하는 동시에 환위험 관리의 중요성에 관한 홍보를 실시해야 할 것이다.