• Title/Summary/Keyword: Tourist destination

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Development of a Ranking System for Tourist Destination Using BERT-based Semantic Search (BERT 기반 의미론적 검색을 활용한 관광지 순위 시스템 개발)

  • KangWoo Lee;MyeongSeon Kim;Soon Goo Hong;SuGyeong Roh
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.4
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    • pp.91-103
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    • 2024
  • A tourist destination ranking system was designed that employs a semantic search to extract information with reasonable accuracy. To this end the process involves collecting data, preprocessing text reviews of tourist spots, and embedding the corpus and queries with SBERT. We calculate the similarity between data points, filter out those below a specified threshold, and then rank the remaining tourist destinations using a count-based algorithm to align them semantically with the query. To assess the efficacy of the ranking algorithm experiments were conducted with four queries. Furthermore, 58,175 sentences were directly labeled to ascertain their semantic relevance to the third query, 'crowdedness'. Notably, human-labeled data for crowdedness showed similar results. Despite challenges including optimizing thresholds and imbalanced data, this study shows that a semantic search is a powerful method for understanding user intent and recommending tourist destinations with less time and costs.

Impacts of Resource Perception of Residence Area on the Evaluation of Preferred Destination Abroad - Focusing on Personal Value and Lifestyle

  • Kim, Min-Hwa;Kim, Eun-Jung;Kim, Hong-Bumm
    • International Journal of Contents
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    • v.5 no.3
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    • pp.24-32
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    • 2009
  • Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

The Effects of Integrated Destination Personality, Self-congruity, Product Involvement in Smart Tourism City (스마트관광도시의 목적지 개성, 자아일치성, 상품관여도 간 영향관계)

  • Yang, Shijin;Hlee, Sunyoung;Koo, Chulmo
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.101-132
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    • 2019
  • In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

A Study on the Relationship Between the Characteristics of the Tourism Information of the MZ Generation's SNS Content, Tourist Destination Reputation, and the Intentions of Traveling Behavior: Focusing on Jeju Special Self-Governing Province (MZ세대의 SNS 콘텐츠 관광정보특성, 관광지이미지, 관광행동의도 간 영향 관계 연구 : 제주특별자치도를 중심으로)

  • Lee, Jong-Hyun;Kim, Woo-Jeong
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.328-338
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    • 2022
  • This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

The Impact of Negative Events Exposure on Social Media on Destination Image and Behavioral Intentions: Focusing on the Moderating Effect of Relationship Quality (관광목적지에서 부정적인 사건의 SNS노출이 관광지 이미지와 행동의도에 미치는 영향: 관계품질의 조절효과를 중심으로)

  • Lee, Yoonseo;Kang, Juhyun
    • Journal of Service Research and Studies
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    • v.14 no.3
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    • pp.46-59
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    • 2024
  • The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

중국관강객 유치전략으로서의 현대중국식문화에 관한 연구 (I)

  • 김미자
    • Culinary science and hospitality research
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    • v.4
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    • pp.95-127
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    • 1998
  • Recently the number of Chinese tourist in increasing. The purpose of this study is understanding of Chinese tourist's character and food culture. The tourist food service industry has become an important factor in choice tourist destination, This study is composed of six chapter as follow: Chapter Ⅰ : The purpose and the method of study Chapter Ⅱ : Change of Chinese Life Level & Environment Progress and situation of Chapter Ⅲ : Chinese Food culture and dining out trend Chapter Ⅳ : Alternatives of strategic food service environment Chapter Ⅴ : Conclusion

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The Study of Tourist Stress on Overseas Traveling (해외여행중 발생하는 여행객 스트레스에 관한 연구)

  • Cho, Sang-Hee
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.1
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    • pp.27-43
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    • 2006
  • Little research has been done regarding the issues of tourist stress in overseas traveling. Thus, this study investigated what causes travel stress and to what level of stress that overseas tourists experience. The key variables of this study were 1) destination country, 2) tourist value, 3) types of travel, and 4) causes of travel stress. For the analysis of this study, SPSS 12.0 was used which included Factor analysis, Discriminant analysis, ANOVA and Cluster analysis. The findings of this study suggest that there is a correlation between the level of travel stress and the other variables such as travel destination, tourist value, and types of travel. Especially, tourist value and types of travel significantly affect travel stress. Based on the findings, this study suggests that tourism industry should take proper steps in order to make overseas traveling more enjoyable.

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An Empirical Study on the Travel Behavior and Destination Choice according to the Family Life Cycle (가족생활주기에 따른 관광지 선택행동의 실증분석)

  • Sim, Sang-Wha;Kim, Wol-Ho
    • Korean Business Review
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    • v.11
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    • pp.149-171
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    • 1998
  • The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

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A Comparative Analysis of Stakeholder's Interest in Tourist Destination Remodeling (관광지 리모델링 관련 이해관계자 관심 비교분석)

  • Kim, Yu-Min;Lee, Ki-Dong;Kang, Dong-Yoon
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.51-57
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    • 2013
  • The purpose of this paper is to find the priority of tourist destination remodeling among tourists, residents, sellers for Incheon's Chinatown. Our questionnaire is included satisfaction of convenience, accommodation and cultural facility and development direction of Incheon's Chinatown for all stakeholder. We also surveyed building control, satisfaction of implemented public service, demand of facility both resident and seller, except for tourist. The results represent each of stakeholder is different opinion about remodeling of Incheon's Chinatown. The tourist importantly considered tourism development. The resident and seller importantly considered historical, cultural development. However, all stakeholder commonly regarded convenience and cultural facility as priority for developing chinatown.

The Effect of Travel Destination Selected Attributes and Satisfaction on Tourism Motivation -Focus on Chinese Tourist- (관광동기에 따른 관광지 선택속성의 차이 및 만족도에 미치는 영향 -중국인 관광객을 중심으로-)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.365-373
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    • 2016
  • The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.