• Journal of the Korean Association of Geographic Information Studies
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• v.5 no.4
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• pp.106-118
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• 2002

In recent years, synthetic and systematic management with conservation-oriented strategy for Baekdu-daegan, which is the greatest chine as well as the major ecological axis of the Korean Peninsula, is being required to cope adequately with the various kinds of developmental urge. For this, spatially definite zoning for the managerial area on Baekdu-daegan has to be completed first. This study is to take into consideration the traditional concepts of stream and watershed as well as the actual disturbance on Daegan area, and to propose the process for reasonably establishing the managerial boundary adjacent to the Ridges. The case site with topographically diverse characteristics was selected, and the analyses on watershed, road network and land use were carried out using the digital maps and Landsat TM images. Based on these analyses results, the managerial boundaries as alternatives from the Ridges were produced by watershed expansion process, and used for tracing the changes of road occupancy rate and the areal ratio of various land use types to the relevant watersheds to search out the adequate managerial boundary. The results show that watershed expansion process could be effective tool for establishing the managerial boundary, and the fourth expanded watershed would be included for the adequate managerial boundary of the case site.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.419-427
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• 2014

Purpose: We propose an effective marketing strategy for eyeglasses stores on the basis of surveys about the relationships between customers' social values, customer satisfaction and selecting glasses store. Methods: All 245 surveys were conducted about customers had visited the eyeglasses store located in Seoul and Northern Gyeonggi-do regions from January 1 to June 30, 2014, and it were analyzed by SPSS v.20.0 statistical package program. Results: The order of customers' social values factors which have an influence on 'Selecting Store' is "Society oriented", "Ability oriented", "Freedom oriented" and "Happiness oriented". Also, the order of customers' social values factors which have an influence on satisfaction is "Society oriented", "Ability oriented". In addition, Customer Satisfaction is affected by Service, one of the factor of 'Selecting Store' factors. Conclusions: Each type of marketing activities should be conducted for customers by their various values. The best plan to elicit good reactions from customers is meeting them through "Society-oriented" factors. Meeting with customers through the "Ability-oriented" factors is second only to the best option. It is shown that the method to increase the satisfaction for customers' return visit is to manage 'Service factors' well.

• Korean Journal of Environment and Ecology
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• v.29 no.6
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• pp.952-958
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• 2015

The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.189-208
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• 2016

This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.388-396
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• 2016

The concept of the Slow City originates from the philosophy that seeks nature and a human-centric lifestyle. The objective of this study is to provide education for local residents in the socioeconomic traits of Slow City. For this study, 445 residents were surveyed about the concept of the Slow City. Using the survey results, t-test and regression analyses were conducted to find areas of improvement by considering the significance and effect level. The purpose of this study is to suggest a strategy of education for local residents based on the effect of socioeconomic traits on the residents' attitude and education satisfaction. The findings showed that local residence is more influential on the residents' attitude than age, income and education and that the number of participations in the education did not affect education satisfaction. This result suggests that more reinforced and improved local resident education should be offered for the Slow City education of residents. This study provides a convenient set of indicators for a strategic focus to develop education programming and policy for Slow City residents.

• Journal of the Korean Association of Geographic Information Studies
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• v.7 no.1
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• pp.62-74
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• 2004

Baekdu-daegan is the greatest mountain chain as well as the major ecological axis of the Korean Peninsula. In recent year, however, this area is faced with the various kinds of developmental urge. To cope adequately with these problems, this study was executed to prepare synthetic and systematic management with conservation-oriented strategy for Baekdu-daegan and to suggest spatially definite zoning for the managerial area. This study is to take into consideration the traditional concepts of stream and watershed as well as the actual disturbance on Baekdu-daegan area. The study area is selected with semi-mountainous type, from Namdeokyusan to Sosagogae. To propose the process for reasonably establishing the managerial boundary adjacent to the Ridges, the analysis was carried out that ArcGIS was mainly used for its analysis with digital maps, Landsat TM image and ArcGIS Hydro Model. Landsat TM image was classified by 5 land use types such as cultivated land, urban area, barren area, water body and forest. Based on these analyses results, the managerial boundaries as alternatives from the Ridges were produced by watershed expansion process, and used for tracing the changes of areal ratio of various land use types to the relevant watersheds to search out the adequate managerial boundary. The results show that watershed expansion process could be effective tool for establishing the managerial boundary, and eighth expanded watershed toward Muju-Gun(west) and fifth expanded watershed toward Geochang-Gun(east) might be included for the adequate managerial boundary of the case site.

• Review of Culture and Economy
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• v.20 no.2
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• pp.119-147
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• 2017

This study analyzes Big Data to understand the economic influence of K-Beauty which is expected as a fast-growing industry. Because the content of K-beauty is mainly transmitted over the Internet, Big Data about K-Beauty in the database of online services can show interest and engagement in K-Beauty. The export volume of the beauty industry and the number of foreign tourist in Korea were used as dependent variables. The volume of Google search and the volume of YouTube page view were independent variables. According to the result of a multi-regression analysis, the volume of Google search of K-Beauty had a positive influence on both dependent variables, even after controlling for GDP (Gross Domestic Product) and distances between nations. When it comes to the volume of YouTube page view of K-Beauty, it had a positive relationship with the export volume of the beauty industry, whereas there was no significant relationship between the volume of YouTube page view and the number of foreign tourists. The result indicates that the content of K-Beauty has a significant impact on the beauty industry. Moreover, this empirical study shows that web search and YouTube search have a positive relationship with the economical aspect. These results can be used to discuss public relations strategy to promote K-Beauty industry.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.172-183
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• 2021

The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.227-232
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• 2022

This study is an exploratory study on the sustainable management of MICE events, and was conducted using the FGI method. Twelve experts in the MICE field, industry, and academia were selected as the subjects of the study. The reason is that understanding and specialty of those targets provides research reliability and validity. The study period was 3 months from June to August 2021. As a result, it is very important to prepare a sustainable development strategy in the MICE industry, and in particular, the need for guidelines to be practiced during event operation from the organizer's point of view was derived. In addition, to derive items that can be used in practice based on the theoretical basis, and it was necessary to derive research results using internationally recognized Sustainable Development Goals (UNSDGs) and sustainable MICE research developed in the fields of tourism and MICE. Therefore, through the verification of such experts in the field of MICE, theoretical and practical guidelines from the perspective of the organizer that can be used when holding MICE were developed. The results of the study will provide implications for establishing more effective strategies for hosting sustainable MICE events in the future.