• 한국환경복원기술학회지
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• 제13권6호
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• pp.49-62
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• 2010

This study aims to examine a significant difference in performance of, and attitudes towards, environmental tourism among domestic tourism companies by their types and scale, and to propose a policy direction for a new certification program on environmental tourism. This study conducted a survey with 152 tourism accommodations and 150 travel agencies. As a result, this study found that tourism accommodations and a large scale of companies had participated in environmental management practices more often than travel agencies and a small scale of companies. Also, tourism accommodations were more likely to recognize well a relation between their business and environmental tourism, and were more likely to participate in a new certification program than travel agencies. A large scale of tourism accommodations showed more positive attitudes towards environmental tourism than a small scale of tourism accommodations. On the other hand, all of the travel agencies showed less positive attitudes towards environmental tourism regardless of their size. In conclusion, this study proposed that the government should adopt a different approach to a new certification program according to tourism companies' types and scale, also it should provide a variety of incentives and supports for tourism companies.

• 농촌계획
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• 제16권2호
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• pp.21-29
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• 2010

This survey was performed with 262 dwellers who live in the city from April 1 to 30, 2009. The following analysis methods were executed; frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. This study analyzed the relationship between rural tourism motivation and rural experiential tourism program preference of city dwellers. Rural tourism motivations are novelty experience, advantageousness, self-attainment, aesthetics, deviation, relationship, relaxation, and nature-scenery. And rural experiences are divided into farmhouse life experience, traditional rural culture experience, outdoor activities experience, wellbeing healthcare experience. Authors found that rural tourism motivations affect rural experiential tourism program preference. So, authors argue that rural tourism needs market segmentation strategy.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.489-502
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• 2019

The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. After it was officially released in 2017, many travel enterprises have launched their own mini programs on the WeChat platform. This study applies affordance theory to investigate the WeChat mini program's role in tourism activities through social network analysis using the R programming language. The authors searched the topic of "how do you perceive the travel-related WeChat mini program" and then crawled the 200 comments found; 180 comments were analyzed after data cleansing. The results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. This paper found that WeChat played a more active role in various tourism-related interactions with Chinese social networks. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.

• 한국농공학회논문집
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• 제50권6호
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

• 아태비즈니스연구
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• 제15권1호
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• pp.305-318
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• 2024

Purpose - The purpose of this study was to conduct a preliminary study to identify key trends on research articles indexed in KCI in relation to tourism in Jeju and sports tourism. Design/methodology/approach - Information regarding research articles focused on Jeju tourism and sports tourism indexed in KCI (145 and 120 articles respectively) were collected and finally abstract written in Korean of 100 and 91 articles on sports tourism and Jeju tourism respectively were chosen for the further analysis after removing redundant articles. R program was used to analyze keyword frequencies, co-occurring terms, and degree/betweeness centrality measures and visualize the keyword network results. Findings - Event, marketing, content, program, implication, service, stadium, and tourism destination have been identified as keywords with highest frequencies among research on sport tourism, whereas tourism destination, image, brand, content, data, Chinese, satisfaction, eco-tourism service, place of arrival were highly appearing terms among research on Jeju tourism. Research implications or Originality - This study highlighted that Jeju has been interlinked with a range of terms such as programs influencing Jeju tourism, natural environment, tourism-related resources (e.g., museums, dramas, etc.), whereas sports has been closely related to sports event and vaiours types of sports (e.g., bicycle, staking, and scuber), but not to Jeju-do.

• 농촌지도와개발
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• 제16권4호
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• pp.795-835
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• 2009

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

• Journal of Smart Tourism
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• 제4권1호
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• pp.7-18
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• 2024

This study examines Natal in Brazil as a Smart Tourism Destination (STD) based on the perception of public and private managers who are members of the City Tourism Council. The research utilizes a systemic perspective of STD proposed by Ivars-Baidal et al. (2016), consisting of three interconnected levels: Strategic-Relational, Instrumental, and Applied. The findings reveal that Natal faces challenges in terms of infrastructure, accessibility, security, connectivity, and sensoring, which hinder its progress as STD. The study also identifies opportunities in the form of governance structures with smart destinations and the inclusion of smartness guidelines in the City Master Plan. The research aims to contribute to the theoretical understanding of STD and its application in destination development. It highlights the need for innovative planning and management in Natal, emphasizing that adopting the STD from a systemic perspective can enhance competitiveness and elevate the level of smartness in the destination.

• 대한통합의학회지
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• 제9권3호
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• pp.19-35
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• 2021

Purpose : Recently, there has been a growing social interest in aging well. Consequently, wellness tourism has begun to attract attention. However, no studies on whether wellness tourism has any objective health benefits have been carried out yet. In this study, we assess the health benefits as well as the degree of improvement in health of a wellness tourism program. Methods : The study involved 30 adults over the age of 19 who live in the Gyeongsangnam-do region. Participants were evaluated on health indicator before and after participating in wellness tourism program. Participants took heart rate variability (HRV) test, and LFT, RFT, CBC, FBS HbA1C, and CRP test were conducted before and after the tour. Additionally, a survey was conducted before and after the program, and participant satisfaction was evaluated. Statistical differences in the tests conducted before and after the program were analyzed using a design t-test, a Wilcoxon signed-rank test, and McNemar's test. Results : The study showed that participants were very satisfied with and had significant health improvements after the wellness tourism program. The program was also found to be beneficial in improving participants' emotions as follows: BDI (p<.001), fatigue recovery (p=.006), stress relief (p=.003), improved quality of life (p<.05), and improved sleep quality (p<.001). Conclusion : Wellness tourism programs are specifically beneficial for improving participants' emotions (depression, anxiety), fatigue, stress levels, quality of life, and sleep. Therefore, they are beneficial to the overall health. Further research in the future by way of a follow-up study on the long-term effects on health after short-term interventions will provide more validation data.

• Journal of Smart Tourism
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• 제4권1호
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• pp.5-6
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• 2024

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.184-193
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• 2019

정보통신기술의 발달로 관광객들에 제공되는 새로운 기술 기반의 관광콘텐츠들이 개발되고 활용되어지고 있다. 본 연구에서는 제주지역의 환경자산으로서 곶자왈을 테마로 구성된 VR관광콘텐츠인 "비밀의 바람 숲"을 이용한 관광객을 대상으로 이용만족을 살펴보는데 있다. 이를 위해 문헌 고찰을 통해 연구모형을 제시하였으며, VR관광콘텐츠을 이용한 관광객 대상으로 277부의 유효 표본을 확보하여 분석하였다. 그 결과 구조모델의 연구가설(H1~H5)은 채택 되었다. 첫째, 개인혁신성은 지각된 용이성에 유의한 영향을 미치는 것으로 나타났다. 둘째, 개인혁신성은 이용만족에 영향을 미쳤으며, 지각된 용이성은 이용만족에 영향을 미쳤다. 이러한 연구결과는 VR기기 관광콘텐츠 개발과 활용에서 있어 학술적 실무적으로 의미가 있다. 학술적으로는 콘텐츠 응용에 관점에서 VR관광콘텐츠에 대한 관광소비자 관련 연구들에 관광활동, 행동, 태도 등 기초이론을 제공될 수 있으며, 실무적으로는 VR관광콘텐츠를 활용하고자 하는 관광마케터들과 VR기기를 활용하는 콘텐츠 개발자들에게 관광자원의 활용하는 VR기기 스토리 구성과 타켓 시장을 고려한 콘텐츠 기획과 실행에 도움을 줄 수 있다.