• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.13-20
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• 2016

Purpose - In the past, the chain hotel chefs only serve food to their customers. However recently, the hotel chefs play a pivotal role in hotel including considering various customer preferences, safety and nutrition of food, and increasing profits through effective human resource management and inventory control. With the change of the chain hotel chef's' roles, pygmalion leadership, one of new leadership styles, focuses on the effect that leader's positive expectation let subordinates have motivation and more engage in work. This study investigates the effect of chain hotel chef's pygmalion leadership on leader trust and organizational trust. Research design, data, and methodology - This study was to investigate the structural relationships among chain hotel restaurant chefs' pygmalion leadership, hotel restaurant cooks' leader trust, organizational trust, and teamwork, and how leader trust and organizational trust play mediating roles in the relationship between pygmalion leadership and teamwork. In this model, pygmalion leadership includes 4 dimensions: Climate, Feedback, Input, and Output. Data were collected using self-administered questionnaire survey on cooks of Deluxe hotel restaurants located in Seoul and Gyonggi-Do. The samples for data analyses were 243 excepting unusable responses. Result - The findings can be summarized as follows: First, climate and feedback had a positive effect on leader trust, respectively. Second, feedback and output had a statistically positive effect on organizational trust, respectively. Third, leader trust had positive effects on organizational trust and teamwork. Fourth, organizational trust had a significant effect on teamwork. Conclusions - As a chain hotel chef treats his/her staffs sincerely, they will be more engaged in work by establishing trust in their leader. Ultimately, it leads to higher sales profit and customer satisfaction. In addition, a hotel can encourage chefs and other staffs to treat each other as if the student-instructor relations, not just commanding staffs. Then, cooks build up their trust to their leader and organization for its sustained growth and development, and the internal bond in organization including teamwork is strengthened. Therefore, to strengthen teamwork and organizational trust, there should be active communication, knowledge sharing, goal sharing, and cooperation between chefs and cooks.

• Journal of Practical Agriculture & Fisheries Research
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• v.6 no.1
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• pp.3-16
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• 2004

The objective of this study was to investigate the necessity of rural tourism education in the Korea National Agricultural College and suggest the educational plan. Recently, the Korean government proposes the rural tourism as an alternative plan for solving the problems of agriculture and rural community that experience difficulty by the opening of agricultural market and the falling price, etc. As result of investigation of cases of OECD nations and the growth rate of tourism market in Korea, it has been determined that the demand of rural tourism was sufficient. The Ministry of Agriculture & Forestry makes a goal of attracting the yearly 150million tourists by 2013 to the rural communities. Rural tourism can be new income source in the rural communities in Korea. It is important to develop the resources in the rural amenity and promote the tourism leader group with it that will be applicable in the field in order that this rural tourism may take its place as main source of income. As a result of research, on the characteristics of the Korea National Agricultural College that the demand of manpower about the rural tourism and the most of students settled down on the rural community after their graduation, it has been determined that the education for rural tourism leaders in the Korea National Agricultural College would authenticate the validity. Also, it suggested the educational plan by the curriculum for the education for the rural tourism leaders, and suggested the necessity of the establishment of the department of rural tourism. The establishment of the department of rural tourism in the Korea National Agricultural College should be investigated and determined carefully through the relations with the other departments and the process of collecting the public opinions within and outside schools, etc.

• Journal of the Korean Professional Engineers Association
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• v.40 no.6
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• pp.53-58
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• 2007

The government announced to launch tours to the Mt.Baekdu that use a direct air route through the 2007 South-North Korean leader joint declaration. The Mt.Baekdu tourism is large symbolism to the Korean people. Government and Hyundai Asan speak that propel Mt.Baekdu tourism using existent Samjiyeon airport in early time. But, air traffic and airport operation must consider safety preferentially. Present condition investigation and facility improvement of the Samjlyeon airport should be enforced first. And need facility expansion by increased demand hereafter. Compose South-North Air traffic network system to this opportunity and basis research and phase investment may have to be propelled.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.6
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• pp.763-771
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• 2006

This study was conducted to suggest effective alternatives for human resource management in the foodservice industry by investigating the influence of social exchange on employee empowerment and organizational efficiency, The findings derived from the study are as follows: First, the major components of social exchange, organizational support and the leader-member exchange (LMX), significantly influenced the components of employee empowerment such as signification and self-determination. Secondly, we found that signification and self-determination had a significant impact on the turnover intentions and organizational commitment of the employees, which in turn organizational efficiency. Thirdly, both the employees' turnover intentions and organizational commitment were significantly influenced by the organizational support and the leader-member exchange. These results suggest that it is necessary to have active communication between organizational leaders and members to improve employee empowerment. In other words, employees should acknowledge the meaning and importance of their tasks and support at the organizational level should be provided to ensure employee empowerment.

• Journal of Korean Society for Quality Management
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• v.44 no.4
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• pp.983-997
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• 2016

Purpose: The purpose of this paper is to examine the structural relationship among leader-member exchange(LMX), empowerment, job satisfaction, organizational commitment, and customer orientation in a low-cost carrier industry. Methods: The collected data through the survey were analyzed using structure equation model analysis The sample used for the empirical analysis is a total of 231 questionnaires. Results: The results of empirical analysis are summarized as follows. First, LMX in a low-cost airline has a significant effect on empowerment, job satisfaction, and customer orientation Second, empowerment has a significant impact on organizational commitment and job satisfaction. However, it is not significantly related to customer orientation. Third, Organization Commitment has significant effect on jon satisfaction. Finally, job satisfaction has a significant impact on customer orientation. Conclusion: This paper has a contribution in that it extends the range of the academic research concerning LMX. Also this paper provides implications on effective human resource management method suitable for a Jeju-Air.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.87-96
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• 2023

ChatGPT, a leader in generative AI, can use natural expressions like humans based on large-scale language models (LLM). The ability to grasp the context of the language and provide more specific answers by algorithms is excellent. It also has high-quality conversation capabilities that have significantly developed from past Chatbot services to the level of human conversation. In addition, it is expected to change the operation method of the tourism industry and improve the service by utilizing ChatGPT, a generative AI in the tourism sector. This study was conducted to explore ChatGPT trends and paradigms in tourism. The results of the study are as follows. First, keywords such as tourism, utilization, creation, technology, service, travel, holding, education, development, news, digital, future, and chatbot were widespread. Second, unlike other keywords, service, education, and Mokpo City data confirmed the results of a high degree of centrality. Third, due to CONCOR analysis, eight keyword clusters highly relevant to ChatGPT in the tourism sector emerged.

• Journal of Advanced Navigation Technology
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• v.16 no.6
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• pp.1052-1064
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• 2012

In this study for the purpose of providing the basic data for airline cabin service improvement and efficient crew management. The relationship on team effectiveness and team performance according to the quality of airline cabin crew team LMX(Leader-Member Exchange) and TMX(Team-Member Exchange) was verified. The findings from the analysis shows the closer team leader and team members have quality exchange relationship the more the cabin crews will team commitment and team satisfaction. The conclusion is drawn that increased team effectiveness(satisfaction and commitment) enhances team performance as well. Therefore, based on the results of the study on airline cabin crew team operation system, the team leader and team members should come up with specific scheme to establish quality exchange relationship and to maintain the relationship.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.371-372
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• 2018

본 연구는 호텔기업의 조직문화 유형별 LMX와 경영성과에 관한 연구로 호텔기업에서의 조직문화 유형에 따라 LMX(Leader-Member Exchange) 상사와 구성원(종사원)과의 차이가 있는지를 검증하고, 조직문화 유형에 따라 경영성과에 어떠한 차이가 있는지를 검증하고 마지막으로 조직문화 유형별(관계지향, 위계지향, 혁신지향, 과업지향) LMX가 경영성과에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구의 목적을 효율적으로 달성하기 위하여 문헌적 연구방법(documentary study)와 실증적 연구방법(empirical)을 병행하였다. 회수된 설문지를 분석하여 호텔기업의 조직문화 유형별 LMX와 경영성과에 대한 방향과 시사점, 개선방안을 제시하고 한다.

• Korean Journal of Organic Agriculture
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• v.13 no.1
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• pp.23-51
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• 2005

In this article the author provided a brief introduction to the function and activation of 4-H fanning organization. The strategies developed to improve the environmental-friendly Agriculture are as following : the efficiency cooperatives of 4-H fanning organization, invitation of the upbringing plan of organization leader for promotion of the pilot region project of environmental-friendly Agriculture connected with green tourism, the establishment of reasonable management plan and strategies. In conclusion, there must be strategic measures to increase the income of environmental-friendly farmers. All of this information could be useful for the further development of the strategy for environmental-friendly Agriculture in organization and management.

• Journal of Korean Society of Rural Planning
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• v.28 no.1
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• pp.99-108
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• 2022

This study measured the importance and satisfaction of the values related to 'New Ruralism' using the IPA(Importance-Performance Analysis) technique by the rural leaders' group. In the result, the satisfaction value was evaluated lower in the importance of 'landscape and ecological resource conservation', 'settlement environment', and 'population' related items. On the other hand, the items of 'tourism resource management', 'landscape damage', and 'landscape and ecological resource conservation' showed high satisfaction. Therefore, the leaders' group of Gochang-gun perceived the importance of local tourism image, landscape damage prevention, settlement environment, and rural landscape in 'New Ruralism' management. However, the leaders' group valued lower in the items of population, ecological value and natural and historical tourist sites. This seems to be a characteristic of the leaders' group mainly engaged in agriculture. Through factor analysis, the six items excluded from the analysis were considered important factors in 'New Ruralism' in Gochang-gun through a review of previous studies. Still, the leaders' group of Gochang-gun did not recognize them as important items in the rural resource. However, these items will be able to contribute to the development of 'New Ruralism' in Gochang-gun, and it is necessary to improve the awareness of the leader group. Even if local governments or experts present an ideal goal for rural development, it is difficult to achieve the goals if there is a difference from the perception of residents. Therefore, it is important to understand the perception of 'New Ruralism' of the leaders' group who plays an important role in regional development projects.