• 제목/요약/키워드: Tourism Intention

검색결과 541건 처리시간 0.027초

A Structural Analysis on Composite Factors, Visitors' Evaluation and Intent of Revisits in a Food Festival - The Case of the 15th Namdo Food Festival in South Korea - (음식 축제 시스템 구성 요인이 방문객 평가 및 재방문 의도에 미치는 영향 - 제15회 남도음식큰잔치를 대상으로 -)

  • Jin, Young-Jae
    • Culinary science and hospitality research
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    • 제15권2호
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    • pp.188-204
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    • 2009
  • The important factors of a food festival are divided into hardware and software programs. In this respect, this research aims to study the relationships among the composites of the food festival and its relationship with the visitors' revisit intention. Since the visitors' evaluation is a presumption of their satisfaction, it lies in a constant relationship with satisfaction and the reason why they revisited the festival. Thus, this research examined the influence of the composite factors on visitors' evaluation (operation, experience) and the relationship between operation evaluation and experience evaluation. In addition, it examined the relationship between evaluation factors and the intent of revisits. In conclusion, visitors' evaluation showed a positive effect on the survey about whether they would consider revisiting the food festival. In this context of continuative relationship, the research suggests that it would be necessary to examine the relationship between composite factors, visitors' evaluation, satisfaction and intent of revisits in future research.

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Study on purchase behavior and satisfaction of Chinese tourists who buy Korean hair cosmetics in Myeong-dong - Targeting women at 20s and 40s -

  • Kim, Eunsil;Kim, Sungnam;Song, Dana
    • Journal of Fashion Business
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    • 제17권3호
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    • pp.58-73
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    • 2013
  • In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

Behavioral Analysis of Revisiting Tourism for Chung Nam Dae Sightseeing Site (청남대 관광객의 재방문 행태에 관한 연구)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • 제13권3호
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    • pp.370-380
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    • 2013
  • The research is basically designed to reveal a revisiting behavior for Chung Nam Dae which is inherently characterized sightseeing site. Distributional lag model is tentatively employed to analyze economic factors such as entrance fee and a different level of income. Empirical findings investigate that the revisiting behavior that is associated with a long run effect is more closely connected to the level of national income, but not the level of incomes in Chung Cheong region and Chung Buk province as well. As far as revisiting intention concerns, the entrance fee tends to affect to it by a shorter distributional lag, but the level of income affects to it by way of a pretty much longer distributional lags. To this end, perceived value for Chung Nam Dae should be exposed in order to induce a re-visitor. Such a goal could be attainable by taking care of its system for entrance fee, expanding facilities, re-branding, service improvement, and developing useful programs. Also, setting up an inter-connected networking system with a sightseeing site around is highly recommended.

Burnout and Coping Strategies among Tourism Service Employees (관광서비스 종사원의 소진 현상과 대처 전략)

  • Kim, Pan-Young;Song, Sung-In
    • The Journal of the Korea Contents Association
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    • 제8권1호
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    • pp.103-115
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    • 2008
  • The purpose of this paper is that investigates a model of burnout and coping strategy employees in out-bound travel agency. So, we investigated the relationship between burnout variables(emotional exhaustion, depersonalization, reduces personal accomplishment) and employee's job satisfaction, intentions to resign. And we suggest that coping strategies will control the relationship between burnout and job attitude. We used social support, self esteem, and leisure involvement as a coping method. Data obtained from survey of frontline employees working in the several outbound travel agencies in Seoul, Korea. In the result, it has strong relationships between burnout and job-relative components. Perceived burnout phenomenon has negatively effect on job satisfaction and positively effect on resign intention. Coping variables controled in the relationship between burnout and job satisfaction. In the practical implications, managers can take an action as like a social support to reduce employee's burnout. And employee has activity hobby for reducing the burnout.

A study on design trend in rural amenity planing shown in Rural Amenity Design Competition (농촌 어메니티 환경설계 공모전을 통해 본 농촌환경설계 경향 연구)

  • Kim, Eun-Ja;Kim, Sang-Bum;Yun, Hee-Jeong;Kang, Bang-Hun;Lee, Jeung-Won;Lim, Chang-Su;Lee, Seung-Yeon
    • Journal of Korean Society of Rural Planning
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    • 제15권4호
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    • pp.11-17
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    • 2009
  • Rural Amenity Design Competition is opened every year since 2003 having an intention of improving spatial design and planning of rural area through developing values of rural amenity resources and applying in that area. The subject of this competition is broad and there's no limit in locations so that various solutions and original ideas could be proposed. This research examined 165 prizewinning works of the competition and analyzed the locations and areas, aims, main resources, spatial planning contents and experience programs to find out trends of rural spatial design. According to the study, the prizewinning works tends to 1) include spatial plan for an existing village planning, 2) aim rural tourism for citizens and increasement of resident's incomes, 3) develop vegetation and agricultural resources, 4) plan for natural landscape, commercialization of local special productions and agriculture, and 5) propose ecological experience programs. The same theme of the competition repeated every year had led to advanced design skills but also a stagnant of design contents. A subject and a main goal of the Rural Amenity Design Competition should be departmentalized each time hereafter to make for the weak points and propose progressive direction for the rural spatial design.

An Empirical Study on Visitor's Sastisfaction and Revisiting Intention of EXPO Using Path Analysis: Focused on Cheonan Well-being Food Expo (경로모형을 통한 엑스포 방문객 만족도 및 재방문 의사에 관한 실증연구: 2009 천안웰빙식품 엑스포를 중심으로)

  • Yang, Jong-Gon;Kim, Jin-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제11권5호
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    • pp.1820-1828
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    • 2010
  • This study evaluates empirically visitor's satisfaction of Cheonan Well-being Exposition based on visitor's satisfaction instrument of the Ministry of Culture and Tourism. Using 900 questionnaire respondence of on-site visitors, confirmatory factor analysis and path analysis were conducted for results of the study. The results show that event's programs, event's composition, event's environment, convenient facilities' operations and product's quality are all significant factors for visitor's satisfaction. Visitor's satisfaction is also significant factor for visitor's loyalty. We hope that the results of this study would utilize for measurement instruments of visitor's satisfaction and loyalty.

A Study on Customer Attitude and Effort towards Reducing Food Waste When Dining Out (소비자의 외식관련 음식물 쓰레기에 대한 태도 및 감소 노력에 관한 연구)

  • Yoon, Ji-young
    • Korean journal of food and cookery science
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    • 제31권6호
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    • pp.756-763
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    • 2015
  • As food waste problems become more severe, the need for reduction plans is increasing. Thus, this study aimed to discover the attitudes towards and the intentions to reduce restaurant food waste as well as the importance of and intentions to participate in reduction plans among adults customers A self-administrated questionnaire was given to 361 adults (216 men and 145 women) over 20 years old residing in Seoul and Gyeonggi province. According to the results, the respondents regarded restaurant food waste problems as serious (4.01). The biggest reason for leaving food was concern about hygiene (3.57), followed by tasting food (3.34) and portions that were too large (3.10). 57.6% responded that they try to reduce food waste when dining out. Women over 30 admitted to leaving food when dining out if the food did not taste as expected, if they had health concerns about additives such as condiments, and for body weight management. The overall average degree of awareness on the gravity of restaurant food waste problems was 4.06, indicating that respondents deeply empathized with the matter. Women showed higher alertness compared to men, and respondents in their 30s or over did more than those in their 20s. Also, respondents who try to reduce food waste when dining out had higher levels of concern than those who did not. According to the results from measuring the importance of and intention to participate in restaurant food waste reduction plans, taking away left-over food was the best option. In short, citizenship improvement campaigns should be designed for restaurants and related organizations in order to stimulate the need and effects of efforts to reduce dine-out food waste and induce aggressive participation by consumers. Diverse methods to increase actual consumer participation in food waste reduction plans that show high consumer participation intentions also needs to be developed.

A Study on the Effect of Parents' Water-Saving Mind in Adolescence on Children's Water-Saving Consciousness (청소년기 부모의 절수 마인드가 자녀의 절수 인식에 미치는 영향)

  • Yoon, Seok-Joo;Kim, Yeon-Shik
    • Industry Promotion Research
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    • 제1권1호
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    • pp.115-121
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    • 2016
  • This study verified the effect of parents' water-saving mind in adolescence on children's water-saving consciousness. The study results showed that parents' water-saving mind in adolescence positively affected one's water-saving consciousness(${\beta}=.627$, p<.001) and one's water-saving mind positively affected children's water-saving consciousness and intention to emphasize water saving for their children(p<.001). Also, education, occupation, type of residence, monthly water rate significantly affected the between-group differences of one's water-saving mind and women's water-saving mind were higher than men's. This study provided implications for confirming the effect of parents' water-saving education for child in home by verifying the effect of parents' water-saving mind in adolescence on children's water-saving consciousness.

A Study on the Causal Model of Service Quality, Place Attachment and Destination Loyalty in the Cultural Festival (문화관광축제 개최지의 서비스 품질, 장소애착심과 충성도에 관한 인과관계 연구)

  • Kim Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • 제8권2호
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    • pp.315-330
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    • 2005
  • The primary purpose of this study was to examine the relationships between service quality, Place attachment and destination loyalty in the local festival field. Sampling was conducted at the Flower Blossom Festival in Juju, 2004. Data were collected through on-site surveys by face-to-face interview for three days-between April 4th and April 6th. Data analyses were carried out by using structural equation model. Two hypotheses were tested to represent the relationships between exogenous and endogenous variables. The exogenous variable selected for this study is service quality Endogenous variables are place attachment and destination loyalty. The findings provided a supported structural model of the relationships between service quality, place attachment and loyalty. Festival visitors who perceive high service quality tend to have high place attachment that leads to the intention to revisit and positive word-of-mouth to others. The results of this study suggest that festival managers need to understand visitors' perception of service quality, place attachment in order to better predict their destination loyalty.

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Ontology-based Culture·Tourist Attraction Search Application (온톨로지 기반의 문화·관광지 검색 어플리케이션 구현)

  • Hwang, Tae-won;Seo, Jung-hee;Park, Hung-bog
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 한국정보통신학회 2017년도 춘계학술대회
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    • pp.772-774
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    • 2017
  • Currently, there are many simple searches for local culture and tourism, but systematic information retrieval using ontology technology is weak. The keyword-based search, which is an existing search method, derives a search result that is different from a user's wanted intention. On the other hand, semantic search using ontology constructs shows the information related to the search term by creating a relation between words and words. Therefore, when tourists search for cultural and tourist attractions in the area, they provide information that includes meaning relevance in the search results. If the ontology provides information on the culture, sightseeing area, transportation, Can be more easily grasped. In this paper, we propose an ontology-based retrieval system based on culture and tourist sites utilizing public institutions database by using mobile application by extending search system which relied only on existing internal database to provide accurate and reliable information to users. This efficient structure of the ontology makes it possible to provide information suitable for the user quickly and accurately.

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