• Title/Summary/Keyword: Tourism Impacts

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The Effect of Experiential Marketing on Relationship Orientation in Local Festival -Focus on the Cheongju International Craft Binennale- (지역축제 체험마케팅이 관계지향성에 미치는 영향 -청주국제공예비엔날레를 중심으로-)

  • Lee, Yk-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.2
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    • pp.536-542
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    • 2012
  • This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

The Impacts of Job Stress and Ego-resilience on Recovery Experience from Job Stress in the Container Terminal Workers (항만하역근로자의 직무 스트레스와 자아탄력성이 직무 스트레스 회복경험에 미치는 영향)

  • Lee, Sang Min;Moon, Hye Kyung;Oh, Hyang Ok;Choi, Eun Kyung;Woo, Kyung Mi;Lee, Ji Hyun
    • Korean Journal of Occupational Health Nursing
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    • v.25 no.1
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    • pp.9-18
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    • 2016
  • Purpose: This study was conducted to identify the factors affecting container terminal worker's recovery experience from job stress. Methods: The subjects were 299 workers from one S dock in P city. Data were collected from April 5 to June 5, 2015 and analyzed by SPSS/WIN 18.0 program using descriptive statistics, t-test, ANOVA, $Sheff{\acute{e}}$ test, Pearson's correlation coefficients, and logistic regression. Results: The mean scores of job stress, ego-resilience, and recovery experience from job stress were 47.18, 46.90, and 49.17 respectively. Recovery experience according to the general characteristics showed significant correlation between daily exercise. There was a significant negative correlation between recovery experience and job stress, and a positive correlation between recovery experience and ego-resilience. Recovery experience was 2.54 times higher for a high ego-resilience group than for a low ego-resilience group, and the group that exercised was 2.25 times higher, than the non-exercising group. The group with a low level of interpersonal conflict was 1.97 times higher, than a group with a high level of interpersonal conflict. Conclusion: Based on this study, intervention programs to increase ego-resilience, decrease interpersonal conflict, and encourage over 30-minute-daily exercise for in container terminal workers should be developed to improve recovery experience of job stress.

A Study on the Multiple Effects of School Renovation on Students, Teachers, Schools and Local Community (학교공간 개선이 학생, 교사, 학교 및 지역사회에 미치는 다면적 효과에 관한 연구)

  • Shin, Na-Min;Park, Jong-Hyang
    • Journal of the Korean Institute of Educational Facilities
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    • v.18 no.6
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    • pp.45-56
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    • 2011
  • This study explored what impacts can be brought to students, teachers, schools, and community by the improvement of physical environment of school spaces. For the purpose, we studied 5 schools (2 elementary and 3 middle schools) who took part in the Happy School Project funded by the Ministry of Culture, Sports, and Tourism in 2008. Ten series of Focus Group Interviews were carried out with a sample of 28 students and 20 teachers who experienced both before and after the school renovation project. The analysis of the interview data revealed that although the project was concerned with a part of school space such as restroom or reading room, it could bring multiple effects such as following: First, the students addressed that they felt "good" about school environment, which led them to feel good about their "schools." This change was found out to bring about more positive attitudes towards a school in general, public manners, peer relationships, emotional well-being, and learning. Second, the teachers became to value more their principals' leadership, being more satisfied with their work environment and more concerned about management of school facilities, and happier with students in terms of teaching and guidance than before. Third, all the 5 schools seem to go through a noticeable change in terms of a school climate and ethos in a more positive and harmonious way. Finally, 'spread', 'promotion', and 'openness' effects were discussed with regard to the relationships between the schools and local community.

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Impact of Internship Evaluation Factors on the Employment Competitiveness (관광종사원의 인턴십 평가가 취업경쟁력에 미치는 영향)

  • Lee, Yong-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2857-2863
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    • 2009
  • This research is based on the circumstances of the regular employees in the industry. The purpose of this research is to help the intern employees improve the competitiveness in getting jobs. Therefore, it aims to provide basic direction on the education of intern employees. Major findings of this research may contribute to the new education system for intern employees in which the opinions of both students and industry are reflected. Additionally, we hope to help improve the competitiveness of travel industry under the rapidly changing environment. Major findings of this research are like the followings; First, evaluation factors of internship include self-discipline, positiveness, technology, the capability to conduct the given job, reports, the intensity of inquiry, knowledge, cooperation and the understanding. Second, evaluation factors of internship have positive impacts on the internship education(positiveness, the intensity of inquiry, discipline) and the decision making of job finding(discipline, positiveness, cooperation).

The Impacts of the Recasting of Non-precious Metal Alloy for Porcelain Fused to Metal Crowns on Strength (도재소부금관용 비귀금속 합금의 반복주조가 강도에 미치는 영향)

  • Chung, Hee-Sun;Oh, Gyung-Jae
    • Journal of Technologic Dentistry
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    • v.31 no.3
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    • pp.27-34
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    • 2009
  • This study compared and analyzed changes to the mechanical characteristics to nonprecious metal alloy for porcelain fused to metal crowns when it's repetitively used without the addition of new alloy. Metal samples were made with the Verabond V nonprecious metal alloy. Those samples to measure tensile and yield strength were made in the standardized design(ISO 22674), those to measure bond strength in the $25mm{\times}3mm{\times}0.5mm$ format, and those to measure hardness in the $10mm{\times}10mm{\times}1mm$ format. A ceramic to measure bond strength was made at the center of the metal sample in the length of $8{\ss}{\AE}$ by using Noritaker Super Porcelain EX-3. Ten samples were prepared for one, three and five repetitions of casting each. The test results were as follows: 1. The more casting was repeated, the more significantly tensile strength dropped. 2. The more casting was repeated, the more significantly yield strength dropped. 3. Repetitive casting didn't cause significant changes to bond strength. 4. The Vickers hardness significantly fell with increasing repetitions of casting. There were no changes to bond strength observed with the increasing number of repeating casting. But tensile strength, yield strength, and Vickers hardness decreased. Those results indicate that repeated casting can affect durability and that careful attention should be paid by avoiding repetitive use or excessive increase of uses when no new alloy is added.

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The Effects of Employees' Perceptions of Organizational Politics on Organizational Silence and Turnover Intention in the Food-Service Industry: The Moderating Role of Food & Beverage and Kitchen Departments (외식업 종사원의 조직정치지각이 조직침묵 및 이직의도에 미치는 영향: 식음·조리부서의 조절적 역할 탐색)

  • Kwon, Young-Guk;Kim, Young-Joong
    • Culinary science and hospitality research
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    • v.23 no.3
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    • pp.123-136
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    • 2017
  • This study aims to understand the influence of employees' perceptions of organizational politics (POP) on organizational silence (OS) and turnover intention (TI) in the foodservice industry and to verify the moderating effects of departments (food & beverage and kitchen) in the relationship among the POP, OS, and TI. Based on a total of 313 useful samples obtained for the empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 2 hypotheses using the AMOS program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit for the data, $x^2=349.889$ (p<0.001), df=100, CMIN/DF=3.499, GFI=0.882, NFI=0.880, CFI=0.911, RMSEA=0.089. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The results of SEM showed that foodservice employees' POP had positive impacts on the defensive silence (DS) and acquiescent silence (AS). In addition, DS and AS had a positive influence on TI. The department (food & beverage and kitchen) was found to have a partial moderating effect in the relationship between POP, OS, and TI. Based on the research findings, we discussed the practical implications and suggestions for the future research.

Increasement of antioxidative activity in Codonopsis lanceolata adventitious root treated by Methyl jasmonate and salicylic acid (Methyl Jasmonate 및 Salicylic Acid 처리에 의한 더덕(Codonopsis lanceolata) 부정근의 항산화 활성 증가)

  • Hwang, Hyun-Jung;Song, Gwanpill;Kim, Mi-Hyang;Do, Seon-Gil;Bae, Kee-Hwa
    • Journal of Plant Biotechnology
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    • v.40 no.3
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    • pp.178-183
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    • 2013
  • Traditionally, Codonopsis lanceolata root have been used as a source of natural heath food. This study was initiated to investigate the impacts of methyl jasmonate (MeJA) and salicylic acid (SA) on adventitious growth C. lanceolata, the production of secondary metabolites, such as flavonoids, total phenolic compound, antioxidative activity (DPPH). The highest phenolics content was observed in treatment of 20 uM MeJA (74.53 mg/g). The content of total flavonoids followed the similar pattern as that of total phenolics, showing 38.45 mg/g of C. lanceolata treated by 20 uM MeJA. The DPPH scavenging activity was 24.2 ($IC_{50}$) of C. lanceolata treated by 20 uM MeJA. These results provide useful information for enhancing biological properties of cultural roots of C. lanceolata.

The Impact of Geographical Indication on the Promotion of Cultural Industry of a Region : A Case Study of Boseong Green Tea (지리적 표시제 도입이 지역 문화산업 진흥에 미치는 영향 -보성녹차를 사례로-)

  • Suh, Jeong-Wook
    • Journal of the Korean association of regional geographers
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    • v.12 no.2
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    • pp.229-244
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    • 2006
  • Geographical indications are signs which identify a good as originating in the territory of a specific country, region, or locality, where the quality, reputation or other characteristics of the product is essentially attributable to its geographical origin. Korea has implemented geographical indication system through its Agricultural Product Quality Control Act since 1999. This research analyzes the impacts and implications of geographical indications on a particular cultural industry in a region using a case study of Boseong green tea which is the first product that was officially registered as a geographical indication in Korea. The results show that the geographical indication has contributed to the promotion of green tea industry in Boseong not only through increase of production but also through development of tourism. The implication is that a geographical indication can be used as an effective method to cope with trade liberalization in terms of agricultural policy. Another implication is that a geographical indication provides an efficient tool for place marketing.

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A Study of Assessing the Multiple Aspect Impacts of Rural Residents' Reactions to the Mega-Events (대형(大型)이벤트 개최(開催)에 따른 농(農)·산촌(山村) 지역주민(地域住民)의 다측면적(多側面的) 영향평가(影響評價)에 관(關)한 연구(硏究))

  • Lee, Ju-Hee;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.88 no.1
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    • pp.55-62
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    • 1999
  • Successful hosting of mesa-events such as the universiade games usually brings many external changes such as more domestic and foreign travelers, image improvement of the host country and region as well as promotion of the local economy through improving the infrastructure for the contest. This longitudinal study analyzed the effects of the winter universiade games, which were held at Muju in 1997, on the hosting rural area, based upon a multidimensional study. As a result, the inhabitants sensed that hosting the winter universiade games had large-scale investment effects on both the tourism industry and the regional development. On the other hand, hosting this kind of event was not quite successful in terms of activating the local economy, and the environment of Togyusan National Park was harmed.

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Exploring Internal Marketing Mix and Its Applications in the Foodservice Industry (외식 산업의 내부 마케팅 요소 개발 및 적용 방법)

  • Joung, Hyun-Woo;Choi, Eun-Kyong Cindy;Lee, Dong-Soo;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.192-203
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    • 2015
  • Internal marketing has been considered as a way of achieving higher service quality and customer satisfaction in the service industry. However, the definitions and implementation of internal marketing varies by researcher. Therefore, the purpose of this study was to explore an explanatory internal marketing mix that can be utilized in the foodservice industry. Using a web-based survey method, a total of 405 usable samples were collected and used in the data analysis. Five internal marketing components (i.e., vision, development, reward, employee motivation, and internal communication) were adopted from previous literature, and the results indicated significant impacts of the internal marketing mix on employee job satisfaction.