The Effect of Experiential Marketing on Relationship Orientation in Local Festival -Focus on the Cheongju International Craft Binennale- (지역축제 체험마케팅이 관계지향성에 미치는 영향 -청주국제공예비엔날레를 중심으로-)
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- Journal of the Korea Academia-Industrial cooperation Society
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- v.13 no.2
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- pp.536-542
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- 2012