• Title/Summary/Keyword: Tourism Impact Analysis

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몽산포 어촌관광 축제의 경제적 효과 (Economic Effect of Mongsanpo Fishing Village Tourism Festival)

  • 강석규
    • 수산경영론집
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    • 제53권3호
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    • pp.17-26
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    • 2022
  • This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

Factors Influencing the Preference for German farm Tourism: A Path Model Approach

  • Sidali, Katia Laura;Spiller, A.
    • 마케팅과학연구
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    • 제18권4호
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    • pp.33-59
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    • 2008
  • This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

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Marketing Strategies for Improving Customer Attitude Using Airline Advertising Model: Focusing on Corporate Image and Brand Loyalty

  • OH, Ah-Hyun;PARK, Hye-Yoon
    • 유통과학연구
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    • 제18권4호
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    • pp.13-26
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    • 2020
  • Purpose: In this study, we will explore how the attributes of the airline's advertising model affect the corporate image and brand loyalty and the medium effect of the corporate image. Research design, data and methodology: Data collection for empirical analysis of this study was conducted online for about seven months from Jan. 2 to July 12, 2019, and was confirmed as part 292 of the final effective sample and used for demonstration analysis. Results: The property of the advertising model shown to have a significant impact in corporate image and brand loyalty. The property of the advertising, reliability and professionalism shown to have an impact in the social responsibility, but attractiveness is its responsibility and brand loyalty. Corporate images have been shown to play a meaningful role in the impact of advertising models on brand loyalty. Conclusions: The attributes of the airline's advertising model are divided into four categories, and reliability has the most influence on the image of a company and the formation of brand loyalty. The impact of the attributes of the advertising model on the relationship between corporate image and brand loyalty was investigated through an empirical analysis, and several implications were derived.

The Effect of Food Choice Motive on Attitude and Purchase Intention toward Organic Food

  • Kim, Jeong-Ok;Jung, Mee-Lan;Kim, Moon-Jung
    • 유통과학연구
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    • 제12권3호
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    • pp.17-24
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    • 2014
  • Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 - (The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types -)

  • 장팅;고은주;채희주
    • 한국의류산업학회지
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    • 제18권4호
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

The Effect of the CEO's Entrepreneurship on Corporate Performance in the Restaurant Industry

  • Jun-Young Lee;Sung-Ho Bang;Ki-Hwan Ryu
    • International journal of advanced smart convergence
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    • 제12권3호
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    • pp.168-174
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    • 2023
  • The purpose of this paper is to analyze entrepreneurship and to find out the impact of CEOs in the restaurant industry on corporate performance when they have entrepreneurship. Entrepreneurs need entrepreneurship to take risks and jump into the market to generate profits. Entrepreneurship is not limited to the abilities or resources held, but it is not limited to the ability or resources held, and entrepreneurship to act means the spirit to take uncertainty and preempt opportunities through innovative activities [1]. In this study, the CEO's entrepreneurship was set as an independent variable and corporate performance as a dependent variable. By applying and analyzing how the CEO's entrepreneurship affects corporate performance in the restaurant industry, the importance of entrepreneurship in the restaurant industry and the impact relationship on corporate performance are analyzed. To this end, 100 CEOs working in the restaurant industry will be surveyed using the Likert 5-point scale[2]. And an empirical analysis will be conducted through the SPSS program[3]. Entrepreneurship is a spirit that can take risks and seize opportunities through bold challenges to generate profits. Therefore, it has been confirmed that it affects corporate performance as a key factor for improving corporate performance, and from related studies, the entrepreneurship of the CEO of the restaurant industry is expected to have a positive (+) effect on corporate performance.

The Impact of Face-to-Face Sales in the Air Service Market

  • SUNG, Yu-Lim;PARK, Hye-Yoon
    • 유통과학연구
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    • 제18권10호
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    • pp.39-52
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    • 2020
  • Purpose: This study aims to find out the relationship between the impact of Korean crew on airline service quality in the global aviation market, which is the representative of the face-to-face sales and can help in the face-to-face market of aviation services. Research design, data: The survey was conducted for about a month from March 1 to April 6, 2020, and a total of 300 copies were used in the analysis of the results. To verify the hypothesis, data was analyzed using the statistical package program SPSS 18.0, and frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis were performed. Results: It is a study on the sales of face-to-face service of crews of global airlines. Non-verbal elements in airline service face-to-face sales have been shown to have a significant impact on service quality. Conclusions: In the face-to-face service sales of global airlines, communication has been shown to affect service quality. A face-to-face sale using mother tongue means important. The better the flight attendant's linguistic face-to-face selling ability, the more positive on the airline's quality of service. It suggests that the communication skills of managers in the aviation service market are important for repurchase.

크루즈 기항지와 선사 서비스속성이 고객만족에 미치는 영향 (Effect of Destination and Cruise Service Attributes on Customer Satisfaction)

  • 한철환;권재현
    • 한국항만경제학회지
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    • 제35권4호
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    • pp.67-84
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    • 2019
  • 본 연구는 크루즈 선상서비스 및 기항지에서의 서비스 경쟁력 강화 방안을 제안하기 위하여 크루즈 관광 서비스품질 척도를 개발하고 고객만족도에 미치는 영향과 상대적인 중요도를 분석하였다. 구체적으로는 서비스품질 분석을 위해서 SERVPERF 모형을 기반으로 관광분야와 교통물류분야의 의견을 통해 산업의 특수성을 반영한 결과, 크루즈 서비스품질 3개 요인과 기항지 서비스품질 3개 요인을 도출하여 측정도구로 활용하였다. 분석방법으로는 설문조사로 수집된 자료를 사용하여 요인분석과 신뢰도분석을 실시하였다. 다음으로 변수간 관계를 분석하기 위하여 상관분석을 실시하였고 크루즈 관광 서비스품질이 고객만족도에 미치는 영향을 확인하기 위하여 회귀분석을 실시하였다. 연구 결과로 크루즈 선상 서비스 속성과 기항지 서비스 속성은 모두 고객 만족도에 긍정적인 영향을 미쳤고 서비스 속성에 대한 상대적인 중요도를 확인하였다. 이에 따른 정책제안으로 식음료 서비스의 차별화 전략, 다양한 선상 및 기항지 자연경관 관광, 연령대별 선실 디자인 차별화, 다양한 내륙교통망 확보, 내륙관광의 테마화 등을 제시하였다.

지역거주민의 지각하는 관광 젠트리피케이션과 도시이미지간의 관계 연구 (A Study on Relationship among Recognized by Tourism Gentrification and Urban Image)

  • 양성수;좌봉두
    • 한국산학기술학회논문지
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    • 제20권10호
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    • pp.384-394
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    • 2019
  • 본 연구는 관광 젠트리피케이션(TG:Tourism Gentrification)의 물리적 요인, 경제적 요인, 문화적 요인 등 현상들이 그 지역의 거주민들의 도시이미지에 관계를 살펴보는 데 있다. 또한 실증분석 결과를 토대로 관광 젠트리피케이션 현상과 도시 이미지의 관계에 대한 기초이론과 실무적 시사점을 제공하고자 한다. 본 연구는 제주지역 거주민을 대상으로 설문지 법을 이용하였으며. 2018년 9월 1일부터 10월 3일까지 33일 동안 누에모리거리, 이중섭 거리, 구좌읍, 월정리 등에서 설문조사를 실행하였다. 그리하여 총 500부 중 479부의 표본을 확보하였으며 실중분석에 활용하였다. 연구결과는 중요한 2가지 결과를 도출하였다. 첫째. 관광 젠트리피케이션의 물리적 요인, 경제적 요인, 문화적 요인들은 인지적 이미지와 정서적 이미지에 유의한 영향을 미쳤다. 둘째, 경제적 요인은 인지적 이미지와 정서적 이미지에 통계적인 의미가 발견되었다. 이러한 결과와 시사점은 관광 젠트리피케이션의 이론적 시사점과 지역특화 진흥정책에 실무적으로 유용하게 활용할 수 있을 것이다. 또한 경제적 관점에서 개발 중심 지역개발은 도시 이미지에 부정적인 영향을 미칠 수 있다는 것을 고려해야 할 것으로 사료된다. 이러한 연구결과에도 불구하고 횡단적 연구, 단기적 조사 등 연구의 한계점이 있어, 향후에는 장기적인 관점에서 종단적 연구가 되기를 고대한다.

The Impact of Shared Leadership on Organizational Commitment and Career Development in Startups

  • Chanuk Park;Sin-Bok Lee
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.60-74
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    • 2024
  • Due to the relative lack of concerns and research on organizational career development in startups, we study aimed to reveal the impact of shared leadership in startups on organizational career development through organizational commitment. The research method was an online survey targeting 200 startup members from April 11 to April 28, 2023, and a total of 195 copies were used in the final analysis. As a result of the study, first, among the shared leadership of startups, development and mentoring were found to have a positive impact on emotional commitment. Second, among the shared leadership of startups, planning and organizing, support and empathy were found to have a positive impact on continuous commitment. Third, planning and organizing, support and empathy had a positive impact on normative commitment. Third, among startups' shared leadership, planning and organizing, support and empthy had a positive impact on normative commitment. Fourth, emotional and continuous commitment were found to have a positive impact on improving career goals in organizational career growth. Fifth, emotional and continuous and normative commitment were each found to have a positive influence on the development of professional abilities in organizational career development. Lastly, emotional, continuous and normative commitment were all found to have a positive influence on the speed of promotion in organizational career growth. As a result, it is expected that the results of this study will be able to suggest shared leadership policy directions and goals for startups.