International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
권호 표지
DOI QR코드

DOI QR Code

The Effect of the CEO's Entrepreneurship on Corporate Performance in the Restaurant Industry

  • Jun-Young Lee (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Sung-Ho Bang (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University) ;
  • Ki-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • Received : 2023.08.10
  • Accepted : 2023.08.23
  • Published : 2023.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this paper is to analyze entrepreneurship and to find out the impact of CEOs in the restaurant industry on corporate performance when they have entrepreneurship. Entrepreneurs need entrepreneurship to take risks and jump into the market to generate profits. Entrepreneurship is not limited to the abilities or resources held, but it is not limited to the ability or resources held, and entrepreneurship to act means the spirit to take uncertainty and preempt opportunities through innovative activities [1]. In this study, the CEO's entrepreneurship was set as an independent variable and corporate performance as a dependent variable. By applying and analyzing how the CEO's entrepreneurship affects corporate performance in the restaurant industry, the importance of entrepreneurship in the restaurant industry and the impact relationship on corporate performance are analyzed. To this end, 100 CEOs working in the restaurant industry will be surveyed using the Likert 5-point scale[2]. And an empirical analysis will be conducted through the SPSS program[3]. Entrepreneurship is a spirit that can take risks and seize opportunities through bold challenges to generate profits. Therefore, it has been confirmed that it affects corporate performance as a key factor for improving corporate performance, and from related studies, the entrepreneurship of the CEO of the restaurant industry is expected to have a positive (+) effect on corporate performance.

Keywords

References

  1. SCHUMPETER, Joseph A.Essays: On entrepreneurs, innovations, business cycles and the evolution of capitalism. Routledge, 2017.
  2. NUNNALLY, Jum C.Psychometric Theory 2nd ed. Mcgraw hill book company, 1978.
  3. Cang-Ho Choi, 유연우(2017). The Study on the Different Moderation Effect of Contingency Variable (Focused on SPSS statistics and AOMS program). 디지털융복합연구, 15(2), pp. 89-98.
  4. Drucker, P.(2014). Innovation and entrepreneurship. New York : Routledge.
  5. Moon Jun Kim and Su Hee Kim, The Effect of Entrepreneurial Education on Entrepreneurship and Entrpreneurship Intention: Focusing on University Students who took Entrepreneurship-related Courses International Journal of Advanced Culture Technology Vol.9 No.3 117-130 (2021) DOI https://doi.org/10.17703/IJACT.2021.9.3.117
  6. Alvord, S. H. Brown, L. D., & Letts, C. W. (2004). Social entrepreneurship and societal transformation: An exploratory study, The Journal of Applied Behavioral Science, 40(3), pp. 260-282
  7. Kuratko, D. F., & Hodgetts, R. M. Entrepreneurship: Theory Process Practice, 6th Mason, OH : Thomson South Western, 2004.
  8. halhuber, J. The definition of social entrepreneur. National Centre for Social Entrepreneurs, 1998, pp. 1-3
  9. Horton, L. R Buying up nature: Economic and social impacts of Costa Rica's ecotourism boom, Latin American Perspectives, 2009, 36(3), pp. 93-107 https://doi.org/10.1177/0094582X09334299
  10. Bornstein, D. How to Change the World: Social Entrepreneursand the Power of New Ideas, Chronicle of Philanthropy, 2004, 16, pp. 17-40.