• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.993-1003
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• 2021

The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

• 지식경영연구
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• 제20권1호
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• pp.101-132
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• 2019

In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

• Journal of Smart Tourism
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• 제1권2호
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• pp.27-36
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• 2021

As a popular concept, smart tourism is widely used as a strategic tool to improve the competitiveness of world tourism destinations. Taking Macao as a case study, this research explores the relationship between government, academic research, and smart destination applications, with a view toward investigating the utilization of smart technology to achieve service innovation, effective communication with tourists, and enhance the travel experience. The study summarizes the current situation of smart tourism in Macao, finding that most of the smart services in Macao rely on users to obtain information spontaneously and do not achieve real interaction and service demand. Suggestions and advice for smart development are provided.

• Journal of Smart Tourism
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• 제3권1호
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• pp.35-39
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• 2023

This research note probes the largely ignored sphere of smart tourism curriculum as destinations and institutions seek to develop graduates ready to embrace the demands and challenges of future work environments where technology has a ubiquitous presence. This knowledge gap is somewhat surprising, even as destinations progress towards smart tourism futures, without necessarily clarifying what human resources need to possess in the coming decades. Drawing from available smart tourism curriculum across the globe, and emergent trends associated with Generation Alpha and Beta, this research note paints a timely picture of how smart tourism curriculum should be designed and developed to meet the needs of industry and consumer demands and expectations.

• 한국산학기술학회논문지
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• 제17권11호
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• pp.648-654
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• 2016

본 연구는 순수 관광을 목적으로 서울 지역을 방문하는 외래관광객을 최초방문자와 재방문자로 분류하여 이들이 선택한 관광목적지에 차이가 있음을 검증하는데 목적이 있다. 이를 위해 한국 문화체육관광부에서 주관한 '2015 외래관광객 실태조사'의 데이터를 활용하여 외래관광객이 방문한 관광지 20개소를 중심으로 연결망 자료를 구성하고 사회연결망 분석방법을 적용하여 밀도와 중심성 분석을 실시하였다. 분석결과, 첫째, 최초방문자와 재방문자의 관광지들은 주로 강북 지역에 편중되어 있었으나 전체적으로 매우 유기적인 연결을 보이고 있었다. 이는 방문자들의 이동량이 많을 뿐만 아니라 전체 이동네트워크가 활발함을 의미한다. 둘째, 관광지들의 연결정도, 근접, 매개 중심성을 분석한 결과, 최초방문자와 재방문자의 상위 관광목적지는 전반적으로 동일했지만 재방문자가 선택한 관광목적지 중 신촌/홍대주변, 강남역, 가로수길 등은 중심성 지수가 높아지면서 결절지로서의 역할이 강화되는 변화를 보였다. 즉, 재방문자는 최근 국내에서도 젊은 연령층에게 각광받고 있는 신흥관광지에 더 매력을 느끼고 있는 것으로 파악된다. 이러한 분석결과를 통해 본 연구가 방문자 특성에 따른 관광상품 개발 및 운영에 기여할 수 있을 것으로 판단된다.

• 융합경영연구
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• 제11권1호
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• Journal of Smart Tourism
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• 제2권2호
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• pp.5-14
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• 2022

In recent years, UNWTO and academics have called for the development of responsible, sustainable, and universally accessible tourism to promote equal human rights and social inclusion. Prior studies have also revealed the potential and value of smart technologies in reducing, if not removing, barriers to people with access requirements during travel and in their everyday lives. However, a guiding framework of how smart technologies assist in building an accessible destination is still absent, thereby hindering the progress of building accessible tourism. This paper aims to fill this knowledge gap. A conceptual model of smart accessible destination (SAD) was proposed drawing from the intersection of accessible tourism and smart tourism. With the guidance of this conceptual model, tourism destinations and stakeholders can recognize and utilize the synergies of accessible and smart tourism to enhance the social inclusion, competitiveness, and sustainability of a destination.

• Journal of Smart Tourism
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• 제1권1호
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• pp.19-30
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• 2021

Smart tourism technologies are becoming ever more pervasive and an increasing number of destinations and hospitality establishments are investing in smart tourism initiatives. However, while governments and businesses around the world are aggressively pushing the smart tourism agenda forward, smart tourism research initiatives are still in their infancy and seem to not fully cover the whole spectrum of smart tourism-related issues and questions. This paper conducts a systematic review of existing smart tourism literature to determine the status quo of smart tourism research and to identify research gaps. Considering the steep growth of smart tourism initiatives starting at the beginning of this decade, this paper reviews publications on smart tourism over the last 8 years. All publications for which the keyword "smart tourism" appears in the title, keywords or abstract were included in the sample.

• 한국경제지리학회지
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• 제15권2호
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• pp.314-331
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• 2012

국립공원 방문객의 경험을 중심으로 방문객의 관광동기에 대해 파악하고, 관광동기가 만족 및 관광객의 행동의도 등에 대한 영향관계를 확인하는 연구는 매우 필요하다. 이에 본 연구에서는 계룡산 국립공원 방문객을 대상으로 방문 후의 설문조사를 통하여 국립공원 관광동기가 방문객의 만족 및 행동의도에 어떠한 영향을 미치는 지를 규명함에 목적이 있었다. 이에 실증분석을 통하여 관광동기가 만족도 및 행동의도에 미치는 영향 관계, 그리고 관관광동기가 만족도 및 행동의도에 미치는 영향관계에서 관광 목적의 조절효과에 대한 분석이 이루어졌다. 본 연구의 가설 검증결과, 국립공원 관광지 관광동기와 만족과의 관계에서 '신체적 동기' 및 '대인적 동기' 요인은 만족에 있어 영향관계가 높은 것으로 나타났다. 그리고 관광지 관광동기와 행동의도 관계에서 '신체적 동기'와 '대인적 동기' 요인이 행동의도에 영향관계가 있는 것으로 파악되었다. 또한 방문객 만족은 '재방문'과 '구전의도'에 유의한 영향 관계가 있는 것으로 분석되었다. 마지막으로 관광동기와 만족 및 행동의도 간에는 관광 목적 조절변수에 의한 유의한 영향관계가 있는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.203-225
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• 2018

Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.