• 대한지리학회지
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• 제43권6호
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• pp.938-950
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• 2008

본 연구의 목적은 문화목적지 선택속성 추출과 집단별 시장세분화를 통해 문화목적지 선택속성과 여행만족도와의 영향관계 및 차이를 비교하는 것이다. 본 조사를 위한 설문은 기존 문헌연구와 데이터를 기초로 하여 개발되었으며, 설문조사는 부여와 공주지역을 중심으로 실시하였다. 연구결과에서는 문화목적지 선택속성이 6개로 추출되었으며, 군집분석에서는 3개의 그룹으로 세분화되었다. 다중회귀분석에서는 3개의 세분화된 집단과 여행 만족간의 관계를 알아보고자 Fisher's Z 값을 이용하였으며, 결과는 다음과 같다. 첫째, 문화 목적지 선택속성은 여행 만족도에 영향을 주는 요인으로 밝혀졌으며, 선택속성요인은 3개의 시장으로 세분화되었다. 둘째, 문화목적지 선택속성으로 세분화된 3개의 그룹은 여행 만족도에 영향을 주는 것으로 조사되었다. 따라서 세분화된 그룹 간 문화목적지 선택속성의 선택이 다르게 분석되었으며, 이와 관련한 문화관광을 하는 관광객들을 위한 상품과 서비스를 차별화 할 수 있는 마케팅적 정책과 방법을 강구하여야 할 것으로 보여진다.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.255-262
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• 2020

Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.

• 한국과학예술포럼
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• 제26권
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• pp.339-351
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• 2016

본 연구의 목적은 전 세계의 주요 국제 컨벤션 도시를 중심으로 컨벤션 관광 목적지 브랜드 슬로건을 분석하는 것이다. 자료 수집은 2013년 10개 이상의 국제회의를 개최한 190개 도시의 공식 관광 웹사이트를 통해 이루어졌다. 이중에서 확인된 106개 목적지 브랜드 슬로건의 언어적 표현과 시각적 표현에 대한 내용분석을 실시하였다. 분석 결과, 슬로건의 구조면에서 단어형과 구형이 다수로 간결성을 추구하고 있으며, 스펙트럼 유형에 있어서는 지역 특성과 혜택을 드러내지 못하는 보편형 슬로건이 절반을 차지하였으며, 핵심 용어에 있어서는 'visit, city'를 가장 많이 사용하였다. 한편, 시각적 관점에서 슬로건의 글자체는 명시성이 있는 타이포그래피가 약 70%였으며, 슬로건의 60%가 인문과 자연자원을 이미지화 대상으로 선정하여 차별적 이미지 구축을 도모하는 것으로 나타났다. 또한 본 연구결과에 대한 전문가 회의를 통해 향후 효과적인 컨벤션 관광 목적지 브랜드 슬로건 개발에 대한 시사점을 도출하였다.

• Journal of Smart Tourism
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• 제1권3호
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• pp.7-16
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• 2021

Promotional videos have been increasingly adopted in social media marketing. Given that video production incurs high costs, evaluating the effectiveness of promotional videos is necessary. This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, grounded in the theoretical reasoning of social ties and persuasive intent, the effects of promotional videos disseminated by different sources (i.e., unknown users, friends, and marketers) are compared. Two experimental studies were carried out with 200 participants in Study 1 and 243 participants in Study 2. Study 1 revealed that the presence of promotional video induces visit intention through affective and cognitive destination images. Study 2 found that promotional videos disseminated by friends (versus unknown users) are more effective to induce visit intention because of positive cognitive destination image, while the video effects are indifferent between marketers and users. Meaningful implications are provided for destination marketers.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.929-937
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• 2021

This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.31-41
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• 2017

최근 외래 관광객이 증가하는 추세에 한국을 방문하는 관광객들의 욕구를 충족시키고자 다양한 콘텐츠 등을 개발하고 있으며, 이러한 콘텐츠 들은 도시 관광에 있어 중요한 역할을 수행하고 있다. 관광콘텐츠 등이 관광지의 스토리텔링이외에도 관광시설, 위락, 숙박, 쇼핑 등 관광객들이 이용하는 모든 자원에 포함되고 있고 이를 경험하고 즐기는 관광활동에 대한 만족도가 중요하며 더욱 다양한 콘텐츠 개발이 필요하다고 본다. 이에 본 연구는 방한 외래 관광객을 대상으로 도시 관광에 있어서 콘텐츠만족도를 중심으로 군집분석을 통한 시장세분화를 실시하여 각 세분시장별 관광성과 및 추후행동의도에 대한 차이분석을 실시하였다. 분석결과 도시 관광콘텐츠 만족별 세분시장은 '약간만족 집단', '약간불만족 집단', '대체적만족 집단', '매우만족 집단'으로 4개 군집으로 분류되었다. 세분화된 도시 관광 콘텐츠만족집단에 대한 인구통계학적 특성 및 행동특성을 나타내는 변수들인 국적, 관광의사결정과정 및 관광유형이 있는 것으로 나타났다. 또한 도시 관광 콘텐츠만족집단에 대한 세분시장별 관광성과와 행동의도도 차이가 있는 것으로 나타났다. 이러한 연구결과는 외국인 관광객을 대상으로 문화관광지의 핵심경쟁력인 콘텐츠만족 세분시장별 특성을 파악하고 연구결과를 바탕으로 활성화방안 제시를 하였다. 이를 통하여 문화관광지로 경쟁력을 확보하는 이론적 기초를 제공하는데 의의가 있다.

• Journal of Smart Tourism
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• 제2권2호
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.45-50
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• 2023

The number of international tourists is noticeably recovering in many parts of the world, with the number of Vietnamese tourists growing significantly. Consequently, this study aims to identify the factors influencing the image of Vietnam's tourist destinations among international tourists interested in visiting the country. Additionally, the study examines whether the perception formed in this manner subsequently affects their intention to visit. The findings reveal that cultural attractions and eWOM (Electronic Word of Mouth) positively influence the development of a tourism destination image. However, film tourism did not have a significant effect on the destination image. Moreover, it was observed that the destination image indeed influences the intention to visit.

• 한국과학예술포럼
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• 제22권
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• pp.393-402
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• 2015

This study investigated Seoul's image as a tourism destination that Chinese tourists perceived, taking advantage of Chinese Social Media "Renren". The study used visual method (V-method) to collect images and analyzed them in terms of convergent disciplinary approach. It searched Chinese word, "首爾", in Renren social network. 526 Seoul's photos were collected from 129 users' mini-homepage. Destination planners and marketers should understand how the Chinese tourists perceive the Seoul's image and recognize the contribution factors to representations of the city. It is recommended that more cultural experience should be offered to Chinese tourists.

• 보건행정학회지
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• 제24권4호
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• pp.367-379
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• 2014

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.