• Journal of Fisheries and Marine Sciences Education
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• v.28 no.4
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• pp.1171-1181
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• 2016

The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.1
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• pp.119-126
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• 2018

The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.279-290
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• 2022

The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.

• The Journal of Natural Sciences
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• v.13 no.1
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• pp.129-146
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• 2003

The purpose of this research were to study TV home-shopping customers' pursuing benefits when purchasing clothing, to segment customer groups by pursuing benefits, and to investigate differences of purchasing behavior and demographic variables among these groups. The subjects for final analysis were 302 females over twenty, living in Seoul, Gyeonggi province, and Daejeon. The statistics used for analysis were factor analysis, cluster analysis, $Cronbach-\alpha$, one way ANOVA, Duncan test and chi-square analysis y the SPSS program.The result of this study were as follows: 1. The factors of pursuing benefits were classified into seven: convenience of purchase, convenience of shopping time, low prices, diversity of item and presenting manners, convenience of physical inaction, pursuing of information, and convenience of return and exchange. 2. The customers were divide into four groups by factors of pursuing benefits: high pursuing group, moderate pursuing group, low pursuing group, and information pursuing group. 3. The purchasing behaviors, like experience and intention of purchase, and occupation were significantly different among these groups.

• Asia-Pacific Journal of Business
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• v.10 no.4
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• pp.167-180
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• 2019

The purpose of this paper is to explore Laos mysterious 'Plain of Jars' area in a village. 'The Plain of Jars' site has been proposed for listing as a UNESCO World Heritage Monument. The study used convenience sampling and surveyed tourists who visited Tonghahin in Xieng Khouang. The results of this study are summarized as follows: First, Tonghahin is introduction stage from the tourism life cycle due to lack of basic infrastructure such as road condition, transportation, information service, etc,. Second, this study examined the ways to improve methods such as adminstration system and hospitality service manual for tourist site. Thereafter, third, to develop each attraction, they have come with better tourism products. These things are foresight-able to-do list for nomination as the UNESCO World Heritage. The recommendations and suggestions for future research are also discussed.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.289-304
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• 2024

Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.1
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• pp.107-116
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• 2012

The purpose of this study is to identify the impact on the tourism satisfaction of development approach factors in cultural tourism destination. Based upon the results of empirical analysis, the development approach factors in cultural tourism destination such as tourism convenience, tourism activity, tourism potentiality, tourism resources value have high significant correlation with tourism satisfaction. The priority order sets of the impact on the tourism satisfaction of development approach factors in cultural tourism destination should be related to the tourism benefit, the tourism activity, and the tourism resources value. And they can be used to promote the efficiency of cultural tourism development.

• Knowledge Management Research
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• v.20 no.1
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• pp.101-132
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• 2019

In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

• Journal of the Korean Institute of Rural Architecture
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• v.18 no.2
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• pp.47-54
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• 2016

The objective of this study is to propose the principle and method of the spatial system modification for the compatibility of habitability and tourism convenience in cultural property villages. Based on the field survey on tourists' routes, activities and their durations in Oeam-maeul, the problems of conflict, between habitability/residents and tourism/tourists, and their causes are analyzed. And the modification principle and method of spatial system is proposed as follows; The basic principle of the spatial system modification is to respect the traditional hierarchy in village roads, between the main road and sub-roads, and the territoriality of settlement space that is typically differentiated as the social, individual, and ceremonial domains, from the front to rear part of settlement. With this principle, it is recommended to restrict the tour route to one that is composed of the main road and the periphery road of housing area, and some connecting sub-roads. based on the surveyed tourists's routes. And it is suggested that the tourist facilities, whether they are existing houses or newly built buildings, and the tourist programs are necessary for experience tourism to cultural property villages, and they are proposed to be placed along the restricted tour route.

• Health Policy and Management
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• v.24 no.4
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• pp.367-379
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• 2014

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.