• Title/Summary/Keyword: Tourism Content

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An Analysis of the Place Branding Methods for Regenerated Idle Industrial Facilities (재생 유휴산업시설의 플레이스 브랜딩 방법 분석)

  • Cho, Youn-Joo;Shin, Kyung-Joo
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.54-63
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    • 2015
  • This study aims to suggest the place branding methods applicable for regenerated idle industrial facilities. The place branding methods were analyzed by separating into hard branding methods and soft branding methods, and the results of the study are as follows: As for the hard branding methods, the exterior, outer wall materials and interior materials of the building and industrial equipment are preserved to revive the historicity of the building. In order to organize a differentiated space, it is important to create the convenience space such as cafes, experience space, lounge, and restaurants as well as the space for the operation of the programs. The building itself is utilized as a landmark or the iconic facility such as the winding tower or chimney is utilized as a landmark. As the methods of introducing natural elements, there is a need to create the resting space, law area and water space where trees can be planted and landscape can be viewed, and the development of tourism products utilizing the peripheral resources and the link of programs are also important. As for the soft branding methods, the provision of programs where a variety of art genres and the sense of place are reflected and the programs linked to the region is needed, and the story of place can be shared by storytelling utilizing the work and programs reflecting the sense of place. In addition, the content development and physical improvement of facilities reflecting the needs of visitors and the establishment of the organic collaboration system of a variety of subjects are needed for the sustainability of place.

The Effect of Event Program Image of Theme Park on the Visitors' Satisfaction & Revisit Intention (테마파크 이벤트프로그램 이미지가 방문객 만족과 재방문의사에 미치는 영향)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.16 no.2
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    • pp.154-166
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    • 2010
  • This research examines the effect on how the recognizing and emotional image influence on the visitors satisfaction and revisit intention. For this study, actual proofs analysis was conducted on the O-World visitors in Daejeon. The analysis results are as following. First, according to the analysis results about the influence on the whole image of recognizing image factor of event program, three factors have an effect on the whole image of the theme park: 'Atmosphere-service' factor, 'convenience facility - circumstance' factor, and 'event content' factor. Second, three of emotional image factors of event program have an impact on the whole image of the theme park: 'Interest' factor, 'experience' factor, and 'psychology' factor. In conclusion, the whole image of the theme park has an influence on the whole satisfaction and the whole satisfaction affects the revisit intention positively.

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A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

The Study of Visual Immersion of Interactive Type of VR Action Contents (VR체감형 액션콘텐츠의 시각적 몰입감)

  • Lee, Young-Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.525-533
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    • 2020
  • In recent years, the VR-interactive action contents industry, which utilizes five senses of human bodies, has continued to grow through areas such as games, tourism, movies, performances and exhibitions, but it has reached to breaking point by unrealistic visual elements. Therefore, the purpose of this study is to analyze the effect of each evaluation factor based on visual immersion of interactive type of VR action contents to overcome the limitations. For this study, firstly, prior research is reviewed. Secondly, the evaluation factors of visual immersion of interactive type of VR action contents and hypothesis are to be derived. Research finding is that there is no difference to recognize proximity, three-dimensionality, visibility and immersion by gender. Also, in order to influence visual immersion, it is important that 3D modeling of characters and objects must be sophisticated to be fit in with their surroundings and lighting. This makes user to be confused where they are actually in.

Augmented Reality exhibition content implemented using Project Tango (프로젝트 탱고 기반의 증강현실 전시 콘텐츠 구현)

  • Kim, Ji-seong;Lee, Dong-cheol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.12
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    • pp.2312-2317
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    • 2017
  • Museums are converging with digital technology to convey information to viewers in various ways. Augmented reality technology enhances virtual objects seamlessly in the real world, and provides a high sense of immersion and realism because it can use various senses of users in combination with information providing role of exhibits. However, the location-based augmented reality may cause the inaccurate registration of the virtual object with the real world due to the error of the GPS information, and the vision-based augmented reality can be enhanced at the position where the marker is placed. To solve this problem, we implemented the exhibition contents that interact with the real world by using the developed project tango. The exhibited contents were based on Lenovo Phab 2 Pro and Project Tango SDK in Unity 3D. Visitors were able to improve immersion and realism in exhibition contents, and it would be able to combine with various exhibition fields such as shopping malls as well as museums.

A Comparative Study on the Cases of Utilizing Type of Idle Farmlands (유휴농지 활용유형별 사례 비교 연구)

  • Kim, Kyoung-Chan;Jung, In-Ho;Koo, Seung-Mo
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.189-199
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    • 2015
  • This study made use of 9 types of utilizing idle farmland deducted from existing research in order to examine cases by type of idle farmland, and selected representative cases by type after analyzing contents of 165 available newspaper articles. Selected Cases were assorted into agricultural use and nonagricultural use, and agricultural use are as followed. (1)Community Service/Farming type is the case of Gimhae city reported on 'Busan Ilbo', (2)High Income/Farming type is the case of cooperative unit of Geumjeong crude drug in Yeongam appeared in 'Newsis', and the case of Omija industry in Mungyeong reported on 'Hankyoreh', (3)Tourism/Landscape/Farming type is the case of rape flowers and buckwheat flowers in Gupo village reported on 'Asia News Agency', (4)Stock Raising/Farming type is the case of growing foraging crops published in 'The Daejeon Ilbo', (5)Weekend farm type is the case of utilizing idle farmlands and creating weekend farm reported on 'Mediawatch', (6)High income/Forest type is creating Mulberry cultivation areas in Hamyang-Gun published in 'Yonhap News', (7)Ecology/Landscape/Forest type is forestation project of idle land reported on 'Newsis', (8)Agricultural Experience Study type is the case of managing agricultural experience study center in Dosun elementary center published in 'Sisajeju' and the case of non-agricultural application case, (9)Ecological Environment type is the case of wetland restoration of idle farmland in Gochang. This study investigated and arranged detailed contents by the literature search and interview investigation according to investigating items such as utilizing area, main agent, purpose, utilizing item, utilizing content, etc. by case. With that, it deducted implications as well as case characteristics, and finally suggested political proposals through the case analysis.

A Study on the Degree of Recognition and Preference of Tourists regarding Digital Contents of Jeju Telematics Model City Project (제주 텔레매틱스 시범도시사업에 대한 관광객 인지와 컨텐츠 선호도에 관한 연구)

  • Choi, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.2
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    • pp.172-182
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    • 2006
  • Telematics is a kind of the convergence of industries such as an automobile, communication, contents, and so on. Jeju-Do has been selected as a model city for telematics and has carried out the telematics service project. Jeju Telematics contains six service areas including navigation, traffic information, emergency assistance, leisure information, tour destination information, and cultural life information. Jeju telematics project has been planned to be dealt with the aspects of technological skills and content development. In fact, because of the nature of model project for testing information technologies, Jeju telematics has been strongly approached by technical aspects. However, telematics is composed of services for users. Then, the success or fail of telematics project can be dependent upon the demand of users, and, in general, users are influenced by the contents of services. Thus, the contents of services should be also dealt as a major concern in the telematics project. In this sense, the purpose of this study is to examine the degree of recognition and preference of contents by users about telematics service. Examination is proceeded by a survey method. Based on the result of the survey, this paper proposes the alternatives for the future directions of Jeju Telematics project regarding contents.

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Design and Implementation of Augmented Reality based Food Menu Guidance System (증강현실 기반의 음식 메뉴 안내 시스템 설계 및 구현)

  • Oh, Yeon-Jae;Kim, Eung-Kon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.15 no.3
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    • pp.573-578
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    • 2020
  • Recently, as competition in the food industry intensifies, restaurants offering unusual foods are increasing. However, the information provided by the menu is limited to the ingredients and prices of the foods, which does not help the guests choose the menu. In order to solve this problem, this paper proposes a food menu guidance system using augmented reality technology. The proposed system combines augmented reality technology and video content to provide information about food on the menu as a video. Therefore, it provides more realistic and vibrant images than the existing menu board provides food information in a simple image format. In addition, the proposed system is expected to be applied to tourist attractions, museums and galleries as a new type of guidance system beyond the limitations of text and image-oriented brochures.

The Quality Characteristics of Par-Baked Morning Buns made with Cereals Powder (곡류로 제조한 파베이크 모닝빵의 품질 특성)

  • Kim, Hyun-Ah;Song, Chung-Rak;Kim, Yong-Sik
    • Culinary science and hospitality research
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    • v.20 no.6
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    • pp.102-114
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    • 2014
  • The purpose of this study was to promote the consumption of rice by substitution in the process of making par-baked morning buns made with cereal powder in dietary fiber (Brown rice, Barley, Oat, goami 2) and strong flour. Strong flour had the highest fermentation rate for 75 min fermentation period. The volume index of the strong flour morning buns was the highest. The hardness of the strong flour morning buns was measured by a texture analyzer, GR4 respectively. The L-values of strong flour morning buns were higher than those of the Goami powder morning buns. In the sensory evaluation the overall preference was the highest in strong flour morning buns. Among the cereal powder morning buns, the GR4 was the most preferred.

Message Structure of Persuasive Storytelling in Travel Guide Booklets of Great Chungchung Visit Year (관광안내서의 스토리텔링적 방문설득 메시지 구조 -대충청 방문의 해 공식 안내서를 중심으로-)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.380-390
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    • 2010
  • This study analyzed the message structure of persuasive storytelling which are expressed in the official travel guide booklets of 2010 Great Chungchung visit year. The qualitative content analysis technique proposed by Creswell was used. The results were: First, travel guide booklets used '~haseyo', '~hapsida' styles to persuade the readers in friendly manners. Second, booklets used adjectives such as 'beautiful', 'delightful' to emphasize the attractiveness of tourism product and events. With those adjectives, the message sounds more subtle and emotional to the readers so that the readers will be easily persuaded. Third, booklets used the polite ways of speaking to the readers by using '~supnida', '~hapnida'. Fourth, English version of booklets lacked of storytelling structure in message.