• 한국체육학회지인문사회과학편
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• v.57 no.2
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• pp.279-289
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• 2018

The purpose of this study is to investigate features of leisure and recreation scholarship study in The Korean Journal of physical education based on co-authors network and topic modeling through using Word Cloud and LDA Topic Modeling(Latent Dirichlet Allocation). The data collected for this study are 2,697 papers published online from January 2008 to March 2017 on the Korean journal of physical education. Respectively ordered analysis targets are the major author, author of correspondence, co-author 1, co-author 2, co-author n in related document to explore studies' trends using the 369 documents. As a result, the co-author network analysis result found that 451 were linked to the research network, on average researchers had 1.52 relationships and the average distance between researchers was 2.33. The Representative author's concentration of connection was ranked high in the order of the following, Lee. K. M., Hwang. S. H., H., Lee. C. S., and proximity centers were shown in Seo K. B., Han. J. H., Kim. K. J. Finally, parameter-centric features appeared in order of Lee. C. W. and Seo. K. B. was most actively connected between the researchers of the leisure-related academic papers. Future research needs discussions among scholars regarding the trend and direction of future leisure research.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.460-469
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• 2020

This study analyzes online news articles and cafe articles on the '5-day Rotation Mask Distribution System', which is emerging as a recent issue due to the COVID-19 incident, to identify the mass media and social media agendas containing media and public reactions. This study figured out the difference between mass media and social media. For analysis, we collected 2,096 full text articles from Naver and 1,840 posts from Naver Cafe, and conducted word frequency analysis, word cloud, and LDA topic modeling analysis through data preprocessing and refinement. As a result of analysis, social media showed real-life topics such as 'family members' purchase', 'the postponement of school opening', ' mask usage', and 'mask purchase', reflecting the characteristics of personal media. Social media was found to play a role of exchanging personal opinions, emotions, and information rather than delivering information. With the application of the research method applied to this study, social issues can be publicized through various media analysis and used as a reference in the process of establishing a policy agenda that evolves into a government agenda.

• Journal of Korean Library and Information Science Society
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• v.48 no.2
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• pp.53-72
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• 2017

The purpose of this study is to analyze types and features social issues about the Gyeongju earthquakes 2016, South Korea. The specific purpose is to identify types of topics related to Gyeongju Earthquakes, changes of topics over time, and the differences of topics depending on the each type of newspapers. According to the result of topic modeling, 55 topics were extracted. The result of this study is following these. First, the main topics have been changed with the course of time. In September, various topics were emerged, specifically urgent issues was found during two weeks after the first earthquake. After October, topics about social problems derived from the earthquakes received much attention at that time. Topics related to safety problems about nuclear plant have steadily found in all period. Second, topics varied depending whether the newspaper is national or regional. Also, differences of topics were found when dividing the newspapers by their characteristics considered conservative or liberal.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.285-307
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• 2019

In 2011, the Korean Medical Association revised the name of schizophrenia to remove the social stigma for the sick. Although it has been about nine years since the revision of the terminology, no studies have quantitatively analyzed how much social awareness has changed. Thus, this study investigates the changes in social awareness of schizophrenia caused by the revision of the disease name by analyzing Naver news articles related to the disease. For text analysis, LDA topic modeling, TF-IDF, word co-occurrence, and sentiment analysis techniques were used. The results showed that social awareness of the disease was more negative after the revision of the terminology. In addition, social awareness of the former term among two terms used after the revision was more negative. In other words, the revision of the disease did not resolve the stigma.

• The Journal of Information Systems
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• v.28 no.2
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• pp.153-179
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• 2019

Purpose This study collects the issues about work-life balance in Korea and United States and suggests the specific plans for work-life balance by the comparison and analysis. The objective of this study is to contribute to the improvement of people's life quality by understanding the concept of work-life balance that has become the issue recently and offering the detailed plans to be considered in respect of individual, corporate and governmental level for society of work-life balance. Design/methodology/approach This study collects work-life balance related issues through recruit sites in Korea and United States, compares and analyzes the collected data from the results of three text mining techniques such as LDA topic modeling, term frequency analysis and keyword extraction analysis. Findings According to the text mining results, this study shows that it is important to build corporate culture that support work-life balance in free organizational atmosphere especially in Korea. It also appears that there are the differences against whether work-life balance can be achieved and recognition and satisfaction about work-life balance along type of company or sort of working. In case of United States, it shows that it is important for them to work more efficiently by raising teamwork level among team members who work together as well as the role of the leaders who lead the teams in the organization. It is also significant for the company to provide their employees with the opportunity of education and training that enables them to improve their individual capability or skill. Furthermore, it suggests the roles of individuals, company and government and specific plans based on the analysis of text mining results in both countries.

• The Journal of Information Systems
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• v.30 no.4
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• pp.1-20
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• 2021

Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.45-55
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• 2022

This study explores the issues of "eco-friendly consumption" through online media posts, and aims to identify changes in it. Total 6,812 blog posts on Naver, that included the words "eco-friendly consumption" and "eco-friendly lifestyle," published between 2005 and 2020, in five-year intervals, were analyzed. The results illustrated that consumption issues began with the identification of the causes of environmental problems however, "eco-friendly consumption" gradually gained importance, until it developed into preparing standards and alternatives for proper "eco-friendly consumption." In 2020, "eco-friendly consumption" values and ideal consumption practices were expanded into social movements. However, there is relatively little discussion on controlled and modest spending. Therefore, for the future direction of "eco-friendly consumption," it is necessary to thoroughly examine and highlight the agenda of controlled and modest living from a higher perspective.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.37-48
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• 2022

With development of Digital Technology, social issues are communicated through digital-based platform such as SNS and form public opinion. This study attempted to analyze big data from Twitter, a world-renowned social network service, and find out the public opinion. After collecting Twitter data based on 14 keywords for 1 year in 2021, analyzed the term-frequency and relationship among keyword documents with pearson correlation coefficient using Data-mining Technology. Furthermore, the 6 main topics that on the center of information security field in 2021 were derived through topic modeling using the LDA(Latent Dirichlet Allocation) technique. These results are expected to be used as basic data especially finding key agenda when establishing strategies for the next step related industries or establishing government policies.

• Knowledge Management Research
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• v.22 no.2
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• pp.145-165
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• 2021

As of late December 2019, the spread of COVID-19 pandemic began which put the entire world in panic. In order to overcome the crisis and minimize any subsequent damage, the government as well as its affiliated institutions must maximize effects of pre-existing policy support and introduce a holistic response plan that can reflect this changing situation- which is why it is crucial to analyze social topics and people's interests. This study investigates people's major thoughts, attitudes and topics surrounding COVID-19 pandemic through the use of social media and big data. In order to collect public opinion, this study segmented time period according to government countermeasures. All data were collected through NAVER blog from 31 December 2019 to 12 December 2020. This research applied TF-IDF keyword extraction and LDA topic modeling as text-mining techniques. As a result, eight major issues related to COVID-19 have been derived, and based on these keywords, this research presented policy strategies. The significance of this study is that it provides a baseline data for Korean government authorities in providing appropriate countermeasures that can satisfy needs of people in the midst of COVID-19 pandemic.

• Journal of the Korea Society of Computer and Information
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• v.28 no.8
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• pp.175-186
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• 2023

In this paper, we aim to build a gentrification analysis model and examine its characteristics, focusing on the point at which rents rose sharply alongside the recovery of commercial districts after the gradual resumption of daily life. Recently, in Korea, the influence of social distancing measures after the pandemic has led to the formation of small-scale commercial districts, known as 'hot places', rather than large-scale ones. These hot places have gained popularity by leveraging various media and social networking services to attract customers effectively. As a result, with an increase in the floating population, commercial districts have become active, leading to a rapid surge in rents. However, for small business owners, coping with the sudden rise in rent even with increased sales can lead to gentrification, where they might be forced to leave the area. Therefore, in this study, we seek to analyze the periods before and after by identifying points where rents rise sharply as commercial districts experience revitalization. Firstly, we collect text data to explore topics related to gentrification, utilizing LDA topic modeling. Based on this, we gather data at the commercial district level and build a gentrification analysis model to examine its characteristics. We hope that the analysis of gentrification through this model during a time when commercial districts are being revitalized after facing challenges due to the pandemic can contribute to policies supporting small businesses.