• 아태비즈니스연구
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• 제12권3호
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• pp.251-269
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• 2021

Purpose & methodology - This study is to answer the following three questions, analyzing data on Top 50 Indian Billionaires, Top 50 Indian companies and Top 50 Indian start-ups. The first is whether or not traiditonal merchant caste like Vaisya's ability of creating wealth declined as some studies argue. The second is whether non-merchant caste like Brahmin, Kshatriya, OBC, Dalit, emerged as an India's new business elite. The third is whether the results of top 50 Indian companies and top 50 start-ups' analyses have similarities with that of top 50 Indian Billionaires analysis. Findings - The result is firstly, the ability of creating wealth of businessmen from the merchant caste was still overwhelming. Secondly, the big businessmen' rising from non-merchant castes as a new business elite was extremely rare. Thirdly, according to the analysis of top 50 Indian start-ups, the percentage of Vaisya has significantly declined while the the percentage of upper castes like Brahmin has noticeably increased. Fourthly, no evidence was found that businessmen from the lower castes like OBC or Dalit were increasing the expanding business influence. Research implications - The Studies mean that in big-sized Indian companies, the power of traditional merchant caste remains the same as before and is even reinforcing, while in small start-ups, Vaisya's power is considerably decreasing, and the upper castes like Brahmin who are highly educated are noticeably increasing.

• International journal of advanced smart convergence
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• 제12권4호
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• pp.353-360
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• 2023

This paper explores notable shifts in the restaurant startup market following the lifting of social distancing measures. Key trends identified include an escalated interest in startups, a heightened focus on the quality and diversity of food, a relative decline in the importance of delivery services, and a growing interest in specific industry sectors. The study's data collection spanned three years, from April 2021 to May 2023, encompassing the period before and after social distancing. Data were sourced from a range of online platforms, including blogs, news sites, cafes, web documents, and intellectual forums, provided by Naver, Daum, and Google. From this collected data, the top 50 words were identified through a refinement process. The analysis was structured around the social distancing application period, comparing data from April 2021 to April 2022 with data from May 2022 to May 2023. These observed trend changes provide founders with valuable insights to seize new market opportunities and formulate effective startup strategies. In summary, We offer crucial insights for founders, enabling them to comprehend the evolving dynamics in food service startups and to adapt their strategies to the current market environment.