International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Comparative Analysis of the Status of Restaurant Start-ups Before and After the Lifting of Social Distancing Through Big Data Analysis

  • Jong-Hyun Park (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Yang-Ja Bae (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Jun-Ho Park (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University) ;
  • Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • Received : 2023.11.03
  • Accepted : 2023.11.18
  • Published : 2023.12.31
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Abstract

This paper explores notable shifts in the restaurant startup market following the lifting of social distancing measures. Key trends identified include an escalated interest in startups, a heightened focus on the quality and diversity of food, a relative decline in the importance of delivery services, and a growing interest in specific industry sectors. The study's data collection spanned three years, from April 2021 to May 2023, encompassing the period before and after social distancing. Data were sourced from a range of online platforms, including blogs, news sites, cafes, web documents, and intellectual forums, provided by Naver, Daum, and Google. From this collected data, the top 50 words were identified through a refinement process. The analysis was structured around the social distancing application period, comparing data from April 2021 to April 2022 with data from May 2022 to May 2023. These observed trend changes provide founders with valuable insights to seize new market opportunities and formulate effective startup strategies. In summary, We offer crucial insights for founders, enabling them to comprehend the evolving dynamics in food service startups and to adapt their strategies to the current market environment.

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