• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.595-604
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• 2014

Tiffany & Co. had been recognized so highly in Korea even before its official advance to the country in 1991 that a successful jewelry company was called 'Korean Tiffany'. The purpose of this study was to explain how American brand Tiffany had been spread and recognized among Korean people by analyzing related articles and advertisements during the period from the Liberation to the 1989. The research method used in this study was the articles of newspapers and relevant literature. This is the result that, with the run of movie 'Breakfast at Tiffany's in Korea in 1962, the trade name and trademark of Tiffany were used illegally not only by jewelry traders but also by other businesses. Other luxury jewelry brands in the same period could not enjoy indirect advertising and spillover effects as good as Tiffany. As a result, a successful jewelry company was called 'Korean Tiffany' in 1989, and the expression is still valid in the country.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.498-510
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• 2016

As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

• Proceedings of the Korean Magnestics Society Conference
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• 2006.11a
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• pp.130-131
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• 2006

• Journal of Digital Convergence
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• v.12 no.10
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• pp.493-499
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• 2014

Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.3
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• pp.262-266
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• 2020

In this paper, we proposed an effective technique for hiding the watermark in the LSB of a color image by applying spatial encryption techniques. Even if the watermark hidden in the LSB of the image is extracted, the information of the extracted watermark cannot be decrypted because the watermark is encrypted using various spatial encryption techniques. Therefore, if the watermark is concealed in the LSB using the spatial encryption techniques proposed in this paper, the security is greatly improved compared to the existing technique of embedding the watermark in the LSB. When watermarking is performed by applying the proposed technique, the image quality of the watermark-concealed image is very good, so it is impossible to distinguish it from the original image, and the watermark, which is confidential data, can be extracted from the watermarked image without loss. The performance of the proposed technique was mathematically analyzed and the superiority of the proposed technique was confirmed through experiments. When the watermark was concealed by applying the proposed technique to Lenna, airplane, Tiffany, and pepper images having a size of 512×512, the PSNR values of the watermarked images were 53.91dB, 54.10dB, 54.09dB, and 54.13dB, respectively.

• Journal of Fashion Business
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• v.8 no.4
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• pp.60-67
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• 2004

The purpose of this study was to examine fashion counterfeit purchasing behavior and purchasing intention among Koreans and Americans. 486 female college students were surveyed for this study. For data analysis, descriptive statistics, 2-test, and t-test were used. As the results, generally Korean consumers had purchased more fashion counterfeits than American consumers. There were significantly differences between two groups on 5 fashoin brand counterfeits. That is, handbag of PRADA or LOUIS VUITTON, shoes of Ferragamo, or Gucci, clothing of DKNY, PRADA, or CK, sunglass of Gucci or Channel, and accessories of Agatha, Cartier, or Tiffany were purchased by Korean consumers much more than by U.S consumers. Also, Koreans had more higher purchasing intentions toward fashion counterfeits than Americans except clothing. Based on these results, fashion marketing would be suggested.

• Proceedings of the Korean Magnestics Society Conference
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• 2007.12a
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• pp.17-17
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• 2007

• Child Studies in Asia-Pacific Contexts
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• v.2 no.1
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• pp.1-10
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• 2012

The present study, based on Tiffany Field's model of violence and intimacy as well as other previous research, examines the relationship between parents' physical affection and their child's aggressive behavior. One hundred seventy-five mothers and 124 fathers of Japanese preschoolers answered a questionnaire that included a parental physical affection scale developed for this study. Children's aggressive behaviors were rated by their teachers on the hostile-aggressive subscale of the Preschool Behavior Questionnaire. Consistent with Field's model and previous studies, the results of logistic regression analyses indicated that children who received more physical affection from mothers or fathers during daily parenting were less likely to be aggressive at preschool. When the mother's and the father's physical affection scores were simultaneously entered in the equation, only the father's score was significant. Implications and limitations of the research are discussed.

• Journal of The Korean Society of Grassland and Forage Science
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• v.35 no.1
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• pp.36-42
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• 2015

This study was conducted from 2013 to 2014 to explore the feasibility of the cultivation of warm-season grass as an annual Korean forage crop, while concurrently evaluating the characteristics and forage production of warm-season grass in Korea. The experimental design was a randomized block design (RBD) with three replications. Five bermudagrass [Cynodon dactylon (L.) Pers.] cultivars, two teffgrass (Paspalum notatum Flugge) cultivars, and a Kleingrass [Panicum coloratum L.] cultivar were compared for forage production and quality in the middle region of Korea. After seeding, the numbers of days until seedling emergence for bermudagrass and kleingrass were observed at approximately day 11 and day 12, respectively. The heading dates of teffgrass and kleingrass were on July 12 and July 26, respectively. The dry matter (DM) yield of bermudagrass Tifton 85 was usually greater than the other entries. The crude protein content (CPC) and total digestibility nutrient (TDN) for the teffgrass cultivars were usually greater than the other entries at all study sites. The acid detergent fiber (ADF) and in vitro DM digestibility (IVDMD) were similar across all cultivars.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.