• 품질경영학회지
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• 제39권3호
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• pp.432-443
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• 2011

The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.

• 대한간호학회지
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• 제44권5호
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• pp.525-533
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• 2014

Purpose: This study was done to propose and test a predictive model that would explain and predict fall prevention behaviors in postmenopausal women. The health belief model was the theoretical basis to aid development of a nursing intervention fall prevention program. Methods: Data for 421 postmenopausal women were selected from an original data set using a survey design. The structural equation model was tested for 3 constructs: modifying factors, expectation factors, and threat factors. Expectation factors were measured as relative perceived benefit (perceived benefit minus perceived barrier), self-efficacy, and health motivation; threat factors, as perceived susceptibility (fear of falling) and perceived severity (avoiding activity for fear of falling); and modifying factors: level of education and knowledge about fall prevention. Data were analyzed using SPSS Windows and AMOS program. Results: Mean age was 55.7 years (range 45-64), and 19.7% had experienced a fall within the past year. Fall prevention behaviors were explained by expectation and threat factors indicating significant direct effects. Mediating effect of health beliefs was significant in the relationship between modifying factors and fall prevention behaviors. The proposed model explained 33% of the variance. Conclusion: Results indicate that fall prevention education should include knowledge, expectation, and threat factors based on health belief model.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.1-30
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• 2016

Purpose The purpose of this study is to grasp the factors influencing domestic SNS users' privacy protection behavior and verify their relationship through self-efficacy and responsiveness. Thus, this study tries to suggest efficient and effective measures for SNS personal information protection. Design/methodology/approach To this end, with main variables of the protection motivation theory based on the assumption that when users are exposed to the threat to their health, they would have protection motivation and change their behavior of protecting their health, a research model was suggested. In addition, in order to empirically verify the research model, a survey was performed targeting general college students having the experience of using SNS. Findings As a result of the analysis, first, perceived effectiveness and self-efficacy had a positive effect on responsiveness. Second, perceived barrier had a positive effect on self-efficacy. Third, self-efficacy and responsiveness had a positive effect on privacy protection behavior. This study is expected to contribute to establishing an effective guideline for measures that could induce SNS users' privacy protection behavior.

• 한국식품영양학회지
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• 제29권1호
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• pp.104-114
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• 2016

In this study, we investigated protection motivation and behavioral intention to prevent serious illnesses related to excessive sodium intake among the university students in Gyeongnam and Busan. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants' perceptions on the severity of and the vulnerability to the threat of serious diseases due to the high sodium intake as well as the effectiveness of preventive measures (response efficacy), and the ability to perform them (self-efficacy) along with their willingness to follow recommendations (behavioral intention). Data was collected in June 2015. Study participants were divided into either low (n=117) or high (n=177) sodium intake behavior groups based on their current behaviors. Exploratory factor analysis was performed to measure construct validity and Cronbach's alpha was calculated to check reliability of measurement items. The high sodium intake behavior group perceived higher vulnerability than the low sodium intake behavior group among four PMT factors. Differences of the other three factors were not significant between the two groups. The results of hierarchical regression analysis indicated that self-efficacy and response efficacy affected behavioral intention of high sodium intake behavior among students. Hence, development of strategies to increase self-efficacy and response efficacy are strongly recommended.

• Nutrition Research and Practice
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• 제15권sup1호
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• pp.70-78
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• 2021

BACKGROUND/OBJECTIVES: The recent coronavirus disease 2019 pandemic has brought to light issues regarding personal and environmental cleanliness. Individuals may have concerns about cleanliness at food service establishments when they consume food prepared at a restaurant. In Korea, a new restaurant hygienic certificate system was implemented in 2017. The effect of this new system has not been evaluated. SUBJECTS/METHODS: This study investigated consumers' perceptions of these new certificates using the protection motivation theory (PMT). An online survey was conducted to collect data and then exploratory factor analysis, analysis of variance, and multiple regression tests were run. RESULTS: The results of this study indicate that 3 different certificates had significant differences in threat (P < 0.001) and benefit (P < 0.001) perception. However, experience with a foodborne illness from a restaurant did not effect on the PMT variables. In addition, the 3-tier certificate did not motivate consumers to protect themselves against foodborne illnesses, while previous experiences of foodborne illness (P < 0.05), coping (P < 0.001), and benefits (P < 0.01) affected this protection motivation. CONCLUSIONS: This study suggests that consumers were not influenced by different certificate levels regarding their motivation to protect themselves from foodborne illnesses. Therefore, an improved plan should be initiated to clarify the meaning of these certificates. The results of this study can help the application and development of a new system for future adaptations.

• 한국항행학회논문지
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• 제11권2호
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• pp.203-208
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• 2007

정보시스템에서 다루는 정보 및 정보시스템은 조직의 기능을 유지함과 동시에 임무를 완수하는데 필요한 중요 자원이므로, 정보의 비인가된 누출, 변경, 손실 혹은 정보시스템의 침해로부터 파생되는 문제점은 경제적 손실뿐만 아니라 조직의 지속성 차원에서도 중요한 의미를 갖게 된다. 경쟁관계에서의 생존을 위해 신속성, 정확성 측면에서 중요한 역할을 수행하여 온 정보시스템에 치명적 오류 혹은 침해가 발생하는 경우, 해당 정보시스템에 의존하고 있는 조직의 생존성은 지대한 영향을 받을 수 있다. 따라서 각 조직은 중요 정보시스템을 안전하게 보호하기 위해 상당한 투자를 아끼지 않고 있으며, 이러한 노력은 몇 가지 특징들을 나타내면서 발전되어 왔다. 이러한 중요 정보시스템을 보호하기 위해서는, 먼저 누가 정보시스템에 대해 위협을 가할 수 있는지를 파악하여야 하며, 위협을 야기하는 위협원의 특징에 따라 보안대책을 수립하여야 한다. 본 논문에서는 중요 정보시스템에 위협을 가할 수 있는 위협원들을 식별하고, 이들의 특징을 정리하였으며, 위협원의 위험성을 가시적으로 표시하기 위해 가중치를 부여하는 방법을 제안하였다.

• Asia pacific journal of information systems
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• 제17권1호
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• pp.123-145
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• 2007

There are flourishing studies in the acceptance or usage of information systems literature. Most of them have taken the pro - acceptance view. Undesirably, information technologies often provoke users' reactance or resistance. This paper explores one of the negative reactions -psychological reactance. The present paper studies the effects of the users' perception of threatened freedom and personalization degree on intention to use recommendation services. High personalization can be a major motivation for users to accept recommendation systems. However recommendation services are a two-edged sword, which not only provides users the efficiency of decision making but also poses threats to free choice. When people consider that their freedom is reduced or threatened by others, they experience the motivational state to restore the freedom. This motivational state must be considered in understanding usage of information systems, especially personalized services which are designed for persuasion or compliance. This paper empirically investigates the effect of personalization and the psychological reactance on the intention to use information systems in the personalized recommendation context. Users' perception of personalization increases the usefulness of recommendation service while their perception of threat to freedom reduces the intention to use personalized recommendation service. Findings and implications are discussed.

• Asian Journal for Public Opinion Research
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• 제10권2호
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• pp.76-101
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• 2022

Despite the increasing use of digital media and their powerful impact on risk management during recent outbreaks of emerging infectious diseases, the question of how digital media exposure influences preventive behaviors has not been fully explained. Using the appraisal tendency framework and protection motivation theory as theoretical frameworks, we theorized the affective and cognitive mechanisms under which the differential roles of three negative emotions (fear, anger, worry) on two cognitive appraisals (perceived threat and perceived efficacy) were examined. Based on data collected from a survey of 1,500 South Koreans during the COVID-19 pandemic, we found that while worry and anger increased perceived efficacy, fear reduced perceived efficacy. The results also showed that although exposure to COVID-19 information via digital formats increased preventive behavioral intention in general, digital media use for COVID-19 information had a negative influence on preventive behavioral intention through the sequential mediation of fear and perceived efficacy.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.197-215
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• 2016

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

• 융합보안논문지
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• 제22권4호
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• pp.3-9
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• 2022

최근 4차 산업혁명 환경이 도래하면서 어느 조직이든 데이터의 개방과 공유, 융합이 활발하게 이루어지고 있다. 그런데 데이터의 개방과 공유는 필연적으로 보안 취약성을 초래할 수밖에 없으며 오히려 4차 산업혁명 환경에서 운영되는 조직의 존폐까지 영향을 미칠 수 있는 위협요인으로 대두되는 양면성이 있다. 특히 군이라는 조직에서 보안 문제는 군자체가 아닌 국가의 위협이 될 수 있으므로 항상 높은 수준의 보안 기강 유지가 필수적으로 요구된다. 이에 본 논문에서는 군(軍) 보안수준에 영향을 미칠 수 있는 요인을 추출하여 보안수준 발전대책을 모색하기 위해 계획 행동이론, 억제이론, 보호 동기 이론 등을 적용한 구조방정식 모형을 통해 14개 변수를 선별하였고 각 이론과 변수의 영향력을 검정하였다. 그 결과 평소 보안규정 교육과 평가를 통해 체화된 보안지식은 행동에 영향을 미친다는 계획 행동이론을 채택할 수 있었고, 억제이론과 보호 동기 이론은 기각 수준의 유의미성을 나타냈다. 또한, 3년간의 보안감사 결과 측정된 값을 통해 군(軍) 보안수준에 가장 큰 영향을 미치는 변수는 지휘 관심과 정신보안이라는 사실도 확인되었다. 결론적으로 군(軍) 보안수준을 높이기 위해서는 보안교육과 신상필벌, 보안시스템 고도화 등과 함께 지휘 관심과 정신보안 태세를 확고히 해야 한다는 내용이 발전대책으로 제시되었다.