• 한국산학기술학회논문지
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• 제15권6호
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• pp.3499-3511
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• 2014

본 논문의 주 목적은 동기와 사회적 심리 관점에서 리트윗 행위의도에 영향을 미치는 요소를 살펴보는 것이다. 주요 이론적 근거로는 합리적 행위 이론, 동기 이론 및 사회적 자본 이론을 사용하였다. 온라인 서베이를 통하여 자료를 수집하였으며, 구조 방정식 모델을 이용하여 수집된 자료를 분석하였다. 본 연구의 결과는 리트윗 행위에 대한 태도와 주관적 규범이 리트윗 의도에 유의미한 영향을 미치고 있음을 보여준다. 또한 리트윗 태도는 개인의 내적 동기와 호혜성 규범에 영향을 받고 있음을 보여준다. 더불어 사회적 신뢰는 리트윗 행위 의도에 유의미한 영향을 미치고 있음을 나타낸다. 연구의 결과가 지닌 함의들에 대해서도 토의해본다.

• 대한간호학회지
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• 제41권2호
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• pp.236-244
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• 2011

Purpose: In this study the impact of pro-environmental behavior, well-being oriented behavior, and use of cloth menstrual pads on dysmenorrhea in Korean female adults was examined according to the theory of reasoned action. Methods: A cross-sectional study was conducted with 195 Korean female adults. Data were collected from June to August, 2010 using self-report questionnaires. Data were analyzed using t-test, one-way ANOVA, Pearson correlation coefficients, multiple regression, and logit regression with STATA 10.0. Results: Pro-environmental behavior explained 48% of well-being oriented behavior. Well-being oriented behavior explained 10% of cloth pad use. Use of cloth pad explained 4% of dysmenorrhea and 5% of menstrual pain. The path through well-being oriented behavior had a significant effect from pro-environmental behavior to cloth pad use. Conclusion: Use of cloth pad was significantly related with well-being oriented behavior, pro-environmental behavior, social influence, dysmenorrhea, and menstrual pain. The results of this study suggest that pro-environmental strategies can help health care providers diminish clients' menstrual symptoms. Nursing intervention can support pro-environmental behavioral strategies.

• 한국전자거래학회지
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• 제5권1호
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• pp.159-192
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• 2000

In spite of seemingly conflicting findings, a meta-analysis of studies published between 1971 and 1998 demonstrates an unambiguous relationship between attitude and IS use. The apparent contradictions arise principally because of methodological inconsistencies in the way that attitude was measured (belief or affect) and the timing of the measurement of attitude vis-5-vis the use of the technology. We found that the affective dimension of attitude is more powerful than the cognitive dimension for explaining IS use. However, neither is particularly strong in predicting future use.

• Fashion, Industry and Education
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• 제15권2호
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• pp.25-35
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• 2017

In this study, causal relationships of belief-attitude-purchase intention for unfamiliar-branded cosmetics (UBC) were tested based on the theory of reasoned action. Data of 249 consumers who have purchased UBC were submitted to the descriptive statistics, exploratory factor analysis, and regression analysis with SPSS. In results of exploratory analysis, three factors of beliefs on UBC were generated and titled as ingredients, publicity, and subsidiary features. In regression analysis results, ingredient factor affected attitude toward UBC while publicity and subsidiary features did not influence attitude toward UBC. It implies that consumers build their attitude toward brands focusing on ingredients that are core elements of cosmetic products. Attitude toward UBC solely influenced purchase intention while the effect of social acceptance on purchase intention was not found. In conclusion, consumers depend much on ingredients when they purchase UBC so brands newly launched or brands without reputations need to focus more on an excellence in ingredients and special functions of UBC to appeal to consumers when penetrating to the new market.

• 한국IT서비스학회지
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• 제12권4호
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• pp.145-164
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• 2013

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• 대한가정학회지
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• 제33권2호
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• pp.43-56
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• 1995

This study focused on examining the relationship between the components of the environmental attitudes and intentions among Korean college students, and identifying the important factors in determining the behaviors for protecting the environment based on the framework of Fishbein and Ajzen's theory of reasoned action. This study suggests that the formation of an intention for environmental protection is the consequences resulting from both an individual belief and a social pressure. Another finding from this study is that behavioral beliefs with high valuable evaluations of the outcomes can directly produce a high intention for environmental protection independent from the mediation of positive attitude. Socio-demographic variables had no significant influence on the environmental attitudes and intentions among korean college students.

• 4차산업연구
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• 제2권2호
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• pp.25-37
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• 2022

Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.

• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.149-166
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• 2004

In the wake of Fishbein and Ajzen's the Theory of Reasoned Action (TRA), Davis (1989) proposed a Technology Acceptance Model (TAM) to account for how perceived ease of use, perceived usefulness, and attitude predict behavioral intention to use Information Systems (IS). However, TAM is incomplete in one important respect: it does not account for social influence In the acceptance and utilization of new information systems. This study investigated the relationships between organizational tasks and intention to use internet using TAM. For using internet, social network is an important factor because the natural characteristic of internet is community-based. The results showed that Organizational Culture (OC) plays an important role in explaining intention to use the internet. Using O'Reilly et al. 's measurements, we extended and empirically validated the proposed model using Structured Equation Modeling (SEM). These findings enable future researchers and practitioners to apply the OC variable in the various contextual domains.