• Educational Technology International
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• v.15 no.2
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• pp.89-115
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• 2014

This research aims to develop an elementary school English e-learning system based on the 'Self-determination theory (SDT)', which is widely applied to traditional face-to-face foreign language classes. The study also attempts to verify whether SDT-a traditional motivational theory that has been applied to face-to-face classes- is effective in an e-Learning environment with students who use this newly developed system. For the purposes of this project, the following three actions were carried out. First, a motivational strategy based on SDT was deduced. In SDT, the needs for autonomy, competence, and relatedness were introduced as basic psychological needs, and assumed that these three needs provided the natural motivation for learning, growth, and development. Second, an e-Learning system was created based on the deduced motivational strategy. Third, the system was implemented in 115 private tuition academies, and education was provided to 1,400 users for one year across the country. Afterwards, by surveying users, correlation between the role of the three psychological needs in learning English, and also the correlation between each need and motivation were investigated. Research results showed that traditional motivational theories used in face-to-face classes so far were effective in an e-Learning environment.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.348-362
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

• The Journal of Information Systems
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• v.27 no.2
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• pp.115-134
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• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.17 no.29
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• pp.63-78
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• 1994

Today, the problem of interrational competition has been strongly appeared and as the deflation is deep occasionally, it is sure that granting autonomous motivation of businessman or importance of self development is proposed especially. Then, which subject is included in granting autonomous motivation as that\ulcorner We must study about that subject first. First, we should study about essence of granting autonomous motivation. Granting autonomous motivation is the course of accompli¬shment of ideal human individually. Secondly, we will divide that into goal, desire and positive attitude subjectly and will study about those respectively. Contents of this theory are as below. 1. Proposal of problem 2. Basic structure of granting autonomous motivation and ability 2-1 Consideration of granting autonomous motivation 2-2 Basic structure of ability 3. The method of granting autonomous motivation 3-1 Simulation of granting autonomous motivation 3-2 Establishment of subject on granting autonomous motivation 4. Granting autonomous motivation by utilization of opportunity 4-1 Utilization of opportunity 4-2 Self-development by reading 4-3 Self development by writing 4-4 Self-development by discussion 4-5 Self development by control of health 4-6 Self-development by making the time 5. Conclusion This theory will be developed by classification as above. Reflecting many times and experiencing a skill for himself, he should teach his men the skill. There are some men not to be able to talk with, but a businessman should make his surroundings cheerful with granting autonomous motivation. If he understands the men of his surroundings with his positive attitude, all tasks of him will be achieved. Formation of question consciousness that he can study always, is needed on which is the important task in himself.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.369-373
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• 2005

Virtual Communities are many and varied have been around for a number of years now. Cyworld has all the makings of a successful website, with its unique and profitable business model. Our purpose in studying Cyworld is two fold ; we want to know the motivations people have for using the service and why they are willing to pay to use it. This study is based on motivation theory and flow theory to enhance our understanding of Cyworld user's behavior.

• Asia pacific journal of information systems
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• v.23 no.2
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• pp.87-109
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• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.

• Journal of Distribution Science
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• v.12 no.9
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• pp.83-93
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• 2014

Purpose - This study attempted to identify any influencing relationships, between the antecedent variables and the members' innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology - The survey was conducted on SMEs in Seoul and its metropolitan area. A total of 158 copies of effective questionnaires were used and were analyzed through correlation analysis, regression analysis, and multiple regression. Results - Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationship with innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statistically significant negative influence between value, intrinsic motivation, and innovative work behavior. Conclusions - The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moral standards and through their fair, transparent, and legitimate management practices with an attitude of 'taking the initiative and setting an example', and this will help solve such problems.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.183-191
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• 2013

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

• The Journal of Information Systems
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• v.33 no.2
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• pp.27-45
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• 2024

Purpose The purpose of this study is to understand the important characteristics of mobile content services and to provide better content services to Chinese consumers by understanding consumer behavioral psychology about mobile content services and empirically analyzing research models with perceived usefulness, perceived enjoyment, customer attitudes, and repurchase intentions based on motivation theory. Design/methodology/approach Based on Deci(1975) Self-Determination Theory and Heijden(2004) research model, this study developed a research framework that includes perceived usefulness and perceived enjoyment to influence on repurchase intention. A questionnaire survey was conducted targeting Chinese consumers using mobile content services, and 272 valid responses were analyzed using Structural Equation Modeling (SEM). Findings According to the results of empirical analysis in this study, Chinese consumers were found to feel repurchase intention by positive impact of perceived usefulness and perceived enjoyment in the use of mobile content service. Chinese consumers still use mobile content a lot from a utilitarian perspective in relation to social life or job performance, and there is no positive effect on the use of mobile content related to perceived enjoyment. The results of this study provide the empirical results of a research model that integrates motivation theory and technology acceptance theory for the development of the mobile content industry in the future, and provide necessary insights for managers of companies that develop and distribute mobile content service.