• Title/Summary/Keyword: Theory Use

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A Study on the Theory of Aerial Rope Way (가공삭도의 선로이론에 대한 연구)

  • 최선호;박용수
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.10 no.3
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    • pp.419-426
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    • 1986
  • In an attempt to develop a method for the design of the aerial rope way, the traditional theories of rope way were examined and compared. The resulting formulas of the traditional and approximate parabolic curve theory were summarized and those of the catenary curve theory as an exact ones were summarized and newly developed when necessary. In particular, it was found that the resulting formulas from both of these theories can fully be expressed with only three dimensionless parameters $U^{*}$, $V^{*}$, and $W^{*}$, improving compactness and generality of these formulas. Comparision of the theories were done through error analysis, and it was shown that the error of the approximate parabolic curve is of order $U^{*2}$ and $V^{*}$. From this, it was concluded that the traditional parabolic curve theory has its limitation when the rope way becomes larger or steeper, leading to the necessity of the use of catenary curve theory.ve theory.

Moderating of the Role of Technology Theory to the Existence of Consumer Behavior on e-commerce

  • MANSUR, Daduk Merdika;SULE, Erni Tisnawati;KARTINI, Dwi;OESMAN, Yevis Marty;PUTRA, Aditya Halim Perdana Kusuma;CHAMIDAH, Nurul
    • Journal of Distribution Science
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    • v.17 no.7
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    • pp.15-25
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    • 2019
  • Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

Testing the Theory of Planned Behavior in the Prediction and Intention of Smoking Cessation Behavior (일부 대학생의 금연의도 예측을 위한 계획된 행위이론(Theory of planned Behavior)의 검증)

  • Hyun, Hye-Jin
    • Research in Community and Public Health Nursing
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    • v.9 no.1
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    • pp.117-127
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    • 1998
  • The Theory of Planned Behavior has been shown to yield great explanatory power in health behavior as well as social behavior. This study was conducted to test the Theory of Planned Behavior in the prediction and intention of smoking cessation behavior in university student smokers. We conveniently sampled 204 university student smokers and investigated using questionaries, analyzing the data with the Pearson product-moment correlation, and multiple regression. The results are as follows : 1. There are significant correlations in direct and indirect measures of attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control. 2. Behavior belief is significant in predicting attitudes toward smoking cessation behavior. Normative belief is significant in predicting the subjective norm. Control belief is significant in predicting perceived behavioral control. 3. Attitude toward smoking cessation behavior, subjective norm are significant in predicting intention of smoking cessation behavior. In conclusion, this study demonstrated strong support for the Theory of the Planned Behavior and its use to predict smoking cessation behavior in university students smokers. But, as perceived behavioral control is not significant in predicting smoking cessation behavior, indepth research is needed to evaluate the usefullness of the Theory of Planned Behavior and Reasoned Action Theory.

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Engineering Theory: A Conversational Bridge Between Theoreticians and Practitioners in Discussion of Curriculum Development and Dissemination as Used in the DASH Program

  • Pottenger III, Francis M.;Son, Yeon-A;Kim, Joo-Hoon;Park, Hyun-Ju
    • Journal of The Korean Association For Science Education
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    • v.24 no.4
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    • pp.758-773
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    • 2004
  • This paper advances the thesis that the barrier separating curriculum theorists and practitioners is more than a difference in experiential and methodological orientation and is in part a product of a lack of appreciation of the complexities involved in curriculum development and dissemination. Discussed here is the possible use of engineering theory to facilitate meaningful communication and understanding about products and development. This work is an extension of the observation that curriculum development and dissemination can be characterized as an engineering process and shows how engineering theory provides connectivity between the multiple embedded domains of theory and of practice. To illustrate the thesis this paper offers an analysis of the Developmental Approaches in Science, Health, and Technology (DASH) program that has employed engineering theory in curriculum construction and dissemination. In this study, the role and place of engineering theory as applied to the DASH program is discussed to show how the components were designed and assembled into a fully functional curriculum and dissemination system. Engineering theory is presented as an interfacing organizer with the potential to facilitate meaningful communication between theorists and practitioners.

AI Chatbot Users' Satisfaction and Intention for Continued Use : Moderating Effects of Chatbot Type and Motivations (AI 챗봇 타입과 이용동기에 따른 사용만족도 및 지속사용의도 :자기결정이론을 중심으로)

  • Chu, Ruotzu;Lim, Sohye
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.630-640
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    • 2020
  • With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.

Health/functional food consumption factors of 20's Korea women based on social cognitive theory (사회 인지 이론을 적용한 대도시 20대 여성의 건강기능식품 섭취 요인)

  • Lee, Jung-Eun;Yang, Yoon-Jung;Seo, Sun-Hee;Kwon, O-Ran
    • Journal of Nutrition and Health
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    • v.45 no.2
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    • pp.170-180
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    • 2012
  • This study was conducted to identify factors influencing Health/Functional Foods (HFFs) consumption for women in their 20's based on social cognitive theory. A total of 295 subjects participated in this study and were divided into two groups based on the experience of HFF use. This study compared their personal, environmental and behavioral factors which influence the consumption of HFFs. With regard to personal factors, the expected effectiveness for HFFs was higher in the user group than the nonuser group. For the environmental factors, the subjects' use of HFFs was critically affected by the use of HFFs regarding the family members. In terms of behavioral factors, there were no significant differences between the two groups. For the user group, it was observed that their use of HFFs was closely related to when their interests for health was high and the family's use of HFF was high. On the other hands, for the nonuser group, there were less people around them using HFFs than the user group and they did not feel that HFFs were necessary. Since non-experts including parents and close acquaintances critically affected the HFF ingestion of the subjects, it is essential to educate all citizens as well as HFFs consumers about HFFs information.

A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of Acceptance and Use of Technology - Focusing on the Extended UTAUT(2) Theory - (통합기술수용이론을 활용한 온라인 명품 플랫폼 소비자 행동 연구 - 확장된 UTAUT(2) 이론을 중심으로 -)

  • Jeong, Dayun
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.386-398
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    • 2022
  • This study was conducted to corroborate the factors that influence consumer characteristics and technology acceptance on online luxury platforms, which are rapidly emerging as distribution channels for luxury brands. To this end, the relationship between the degree of technology acceptance and behavioral intention of fashion consumers on online luxury platforms and the effect on specific factors such as age and gender was investigated to see if there was a difference in behavior and use behavior. A survey was conducted on Korean consumers between the age of 20 and 40 who have used online luxury platforms and then, a statistical analysis was conducted. As a result of the study, performance expectancy and facilitating conditions, hedonic motivation, price value, and habit were found to have a significant effect on platform behavioral intention, but effort expectancy and social influence did not have a significant effect. Additionally, both facilitating conditions and habit were found to have a directly significant effect on the platform use behavior, and it was confirmed that the platform behavior intention also had a significant effect on the use behavior. As a result of confirming the moderating effect of gender and age, there was no difference based on gender, but only the relationship between price value and behavioral intention was found to have a moderating effect. It is hoped that domestic online luxury platforms will grow into channels with distinct characteristics and continue to develop in the luxury market by utilizing specific affect factors of this study.

A Study on Microblog Service Continuous Use Intention: Focusing on Influence (마이크로블로그 서비스의 지속사용의도에 관한 연구)

  • Kim, Gyung-Jun;Lee, Ho;Son, Soo-Min
    • The Journal of Information Systems
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    • v.23 no.1
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    • pp.73-91
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    • 2014
  • Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

Challenges of Diffusion of Innovation Theory on Agricultural Extension and Its Implications (농촌지도사업에서 혁신전파이론의 이론적 함의)

  • Park, Duk-Byeong;Lee, Min-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.13 no.1
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    • pp.1-14
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    • 2006
  • The diffusion of innovation theory provided the basis for a model of agricultural development that the extension service continues to use today. This study aims to examine the history, influence, and impacts of innovation diffusion theory on the extension service. It reviews some of the major developments in the literature related to the theory, examines its criticisms, and discusses the implications for extension. As such, innovators are younger, more cosmopolitan, have higher incomes than later adopters, and have the largest operations of all adopter categories. There are two critiques on diffusion of innovation theory in which are the method and inequity recurring from diffusion.

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Stream Function Wave Theory에 관한 고찰

  • 여운광;편종근
    • Proceedings of the Korea Water Resources Association Conference
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    • 1983.07a
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    • pp.78-79
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    • 1983
  • It is well known that small amplitude wave theory, a first approximation to the complete theoretical description of wave behavior, yields a maximum investment in mathematical endeavor. But, if the wave amplitude is large, the small amplitude considerations are not valid, and finite amplitude wave theory which retains higher-order terms to obtain an accurate representation of the wave motion is numercal theory. The Stream function wave theory, one of the numerical methods, was developed by Dean for use with asymmetric measured wave profiles and with symmetric theoretical wave profiles. Dalrymple later improved the comjputational procedure by adding two Lagrangian constraints so that more efficient convergence of the iterative numerical method to a specified wave heigh and to a zero mean free surface displacement resulted. This paper introduces in details the Dean and Darlymple Stream Function Method in case of the symmetric theoretical wave, because in design purposes, wave height and wave period are given.

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