• Title/Summary/Keyword: Theory U

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A Study on the Healing environment of Urban Alternative School's space - Focused on Sungmisan School's space - (도시형 대안학교 공간의 치유환경에 관한 연구 - 성미산 학교 공간을 중심으로 -)

  • Jin, Dal-Rae;Kim, Kwang-Ho
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.15 no.4
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    • pp.3-11
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    • 2009
  • As de-schooling students (students who leave schools) have been produced and increased in middle and high schools every year since 1990s, urban alternative schools have founded with Seoul as the center. The objects of such urban alternative schools are de-schooling teenagers, and their educational goal is to make the students to discover their own values and grow as members of the community by accomplishing their healing and growth. Most of students in alternative schools have excessive self-centered feeling than ordinary people, and since they don't have exchanges with others, they have to receive holistic healing along with education. Here, 'healing' is a method of approaching to health through environmental, psychological, social and cultural supports unlike 'treatment' used for medical means. Therefore, holistic healing for alternative schools' students has to accomplish self-knowledge, self-control, and self-healing without repulsion through spaces of healing environments instead of heavy-handed exchanges. This study has integrated a theory of Max $L{\ddot{u}}scher$ who suggested a psychological healing theory in terms of internal character and a theory of Rudolf Steiner who suggested it in terms of practical and holistic sense and analyzed Sungmisan School, one of urban alternative schools in Seoul through the integrated theory. The analysis of the integrated theory are intended to emphasize the importance of healing environments and suggest methods in creating healing environments for urban alternative schools in the future.

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How much change is optimal when a brand is newly rebranded?

  • Chu, Kyounghee;Lee, Doo-Hee;Yeu, Minsun;Park, Sangtae
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.161-186
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    • 2014
  • There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

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Customer Perspective Analysis on Ubiquitous Healthcare Services

  • Lee, Yun-Mi;Han, Hyeon-Su
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.114-120
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    • 2008
  • While ubiquitous healthcare (u-health) services were expected to propagate along with conventional healthcare services, recent progress indicated rather limited market acceptance. In this paper, we investigated the fundamental causes of why the consumer acceptance level of u-health services has been low. We draw upon innovation adoption theories to analyze the consumer readiness of the typical u-health services. The comparative analysis between innovative u-health services and conventional services was performed using analytic hierarchy process (AHP). Subsequently, policy and business implications including technological breakthrough insights were discussed based on the customer perspective comparative adoption analysis. The propositions captured through this study provide useful insight to further studies on u-health services.

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EXISTENCE AND MULTIPLICITY RESULTS FOR SOME FOURTH ORDER SEMILINEAR ELLIPTIC PROBLEMS

  • Jin, Yinghua;Wang, Xuechun
    • Korean Journal of Mathematics
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    • v.17 no.4
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    • pp.473-480
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    • 2009
  • We prove the existence and multiplicity of nontrivial solutions for a fourth order problem ${\Delta}^2u+c{\Delta}u={\alpha}u-{\beta}(u+1)^-$ in ${\Omega}$, ${\Delta}u=0$ and $u=0$ on ${\partial}{\Omega}$, where ${\lambda}_1{\leq}c{\leq}{\lambda}_2$ (where $({\lambda}_i)_{i{\geq}1}$ is the sequence of the eigenvalues of $-{\Delta}$ in$H_0^1({\Omega})$) and ${\Omega}$ is a bounded open set in $R^N$ with smooth boundary ${\partial}{\Omega}$. The results are proved by applying minimax arguments and linking theory.

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AB INITIO CALCULATIONS OF STRONGLY CORRELATED ELECTRONS: ANTIFERROMAGNETIC GROUND STATE OF $UO_2$

  • YUN YOUNSUK;KIM HANCHUL;KIM HEEMOON;PARK KWANGHEON
    • Nuclear Engineering and Technology
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    • v.37 no.3
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    • pp.293-298
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    • 2005
  • We have performed the density functional theory calculations of $UO_2$ using the spin-polarized generalized gradient approximation (SP-GGA) and the SP-GGA+U approach. The SP-GGA+U approach correctly predicts the insulating electronic structure with antiferromagnetic ordering, but the SP-GGA calculations predict metallic behavior. The cohesive properties obtained from the SP-GGA+U calculations are in good agreement with the available experimental results and previous calculations. The spin-polarized local density of states shows that the antiferromagnetic ordering of $UO_2$ is governed by 5f orbitals of uranium ion. Our calculations demonstrate that the strong correlation of U 5f electrons should be taken into account for a reliable description of $UO_2$ physics.

EXISTENCE AND MULTIPLICITY OF SOLUTIONS OF p(x)-TRIHARMONIC PROBLEM

  • Belakhdar, Adnane;Belaouidel, Hassan;Filali, Mohammed;Tsouli, Najib
    • Nonlinear Functional Analysis and Applications
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    • v.27 no.2
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    • pp.349-361
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    • 2022
  • In this paper, we study the following nonlinear problem: $$\{-\Delta_{p}^{3}(x)u\;=\;{\lambda}V_{1}(x){\mid}u{\mid}^{q(x)-2}u\;in\;{\Omega},\\u\;=\;{\Delta}u\;{\Delta}^{2}u\;=\;0\;on\;{\partial}\Omega, $$ under adequate conditions on the exponent functions p, q and the weight function V1. We prove the existence and nonexistence of eigenvalues for p(x)-triharmonic problem with Navier boundary value conditions on a bounded domain in ℝN. Our technique is based on variational approaches and the theory of variable exponent Lebesgue spaces.

『Chūn-qiū』Wáng-lì(『春秋』王曆)① - A Study on the Discussion of 'the Changes in the Names of Months and a Season(改月改時)' in the calendar of 『Chūn-qiū(春秋)』 since Song(宋) Dynasty (『춘추(春秋)』왕력(王曆)① - 송대(宋代) 이후 춘추력수(春秋曆數)의 개월(改月)·개시(改時) 논의에 대한 소고(小考))

  • Seo, Jeong-Hwa
    • (The)Study of the Eastern Classic
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    • no.67
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    • pp.345-378
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    • 2017
  • In the scriptures of "$Ch{\bar{u}}n-qi{\bar{u}}$(春秋)", the expression method of '$Ch{\bar{u}}n-w{\acute{a}}ng-zh{\bar{e}}ng-yu{\grave{e}}$(春王正月 : It's spring. It's the first month regulated by the king.)' was used as Jì-yuè-fǎ(紀月法 : the rules to determine the first month(正月)), the month of winter solstice was regarded as the first month of a year, and three years since then were named as $Ch{\bar{u}}n$(春 : spring). With regard to this "$Ch{\bar{u}}n-qi{\bar{u}}$"Wáng-lì("春秋"王曆 : the calendar regulated by the king of $Zh{\bar{o}}u$(周) dynasty in "$Ch{\bar{u}}n-qi{\bar{u}}$"), depending on whether Confucius(孔子) changed and recorded the names of the months and the season or not, there were three different arguments; the theory that 'Confucius changed the names of both the months and the season'(孔子改月 改時說), the view that 'Confucius changed the name of the season, not the names of the months'(孔子不改月 改時說), and then the theory that 'Confucius changed neither the names of the months nor the name of the season'(孔子不改月 不改時) since Song(宋) dynasty. The first view was taken by $Hh{\acute{u}}-{\bar{a}}n-gu{\acute{o}}$(胡安國) and $C{\grave{a}}i-ch{\acute{e}}n$(蔡沈), and the second theory was mentioned by Chéng-yí(程?) and Zhū-zǐ(朱子). The advocates of the third view had become remarkable since Ming(明) dynasty, and one of representatives was Wàng-yáng-míng(王陽明). All of them based their arguments on ancient scriptures and Confucian legal books, and there were cases of taking the same records as the support for different opinions. Confucius' so-called 'Chūn-qiū-bǐ-fǎ(春秋筆法 : the method to describe historical facts by making clear discrimination between right and wrong)' and '$Sh{\grave{u}}-{\acute{e}}r-b{\grave{u}}-zu{\grave{o}}$(述而不作 : the attitude to succeed virtuous men's achievements and only explain and describe them not creating and adding new contents)' could come from thoughts of $Z{\bar{u}}n-w{\acute{a}}ng$(尊王 : to respect the king with the virtues of benevolence, righteousness, propriety, wisdom and sincerity). Therefore, even though Confucius is assumed to have been the writer of "$Ch{\bar{u}}n-qi{\bar{u}}$(春秋)", whether he actually changed and recorded the names of the months and the season in the calendar used in "$Ch{\bar{u}}n-qi{\bar{u}}$" is doubtful. These theories on Confucius's intervention in the calendar of "$Ch{\bar{u}}n-qi{\bar{u}}$" hadn't been discussed as conflicting in reality until Tang(唐) dynasty.

Content Analysis of Anti-Smoking TV advertisements: Different Adaptation of Health Communication Theories between Korea and the U.S.A. (금연 TV광고의 내용분석 연구 -한국과 미국의 차이에 기반한 건강 커뮤니케이션 이론의 적용-)

  • Hong, Eunhee;Lee, Cheolhan
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.76-87
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    • 2012
  • This study examined Korean and the U.S.A..'s television anti-smoking advertisements that were coined to discourage adults and teens smoking. A content analysis of 71 television advertisements listed in the "Smoking Guidance Program" operated by Korea Health Promotion Foundation. This study evaluated to detect whether the advertising content reflected core health communication theories such as health belief model, theory of reasoned action, and social cognitive theory used in the designing of anti-smoking ad message to change behavior and attitudes toward smoking unfavorably. The results showed that Korean anti-smoking ads mostly relied on social norm messages, followed by smoking attitude. The message of modeling and self-efficacy was least used; while, the U.S.A. ads focused more on modeling and self efficacy. This difference comes from the cultural difference. Namely, Korea focused more on collectivism rather than individualism. The anti-smoking ads of Korea and the U.S.A. most frequently adopted horror and humor rather than sadness, no appeal, and angry. The ads targeted more on adults rather than teens. The research identifies the types of advertisements that are most likely to utilized and underutilize in the Korea and U.S.A. anti-smoking ads and contribute to further understandings of anti-smoking ads theoretically.