• Title/Summary/Keyword: The Sharing Economy

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A Theoretical Analysis of Public Procurement for Innovation

  • SUNJOO HWANG
    • KDI Journal of Economic Policy
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    • v.46 no.2
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    • pp.21-43
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    • 2024
  • This paper provides a new theoretical rationale for public procurement for innovation (PPI), a unique policy encouraging public procurers to purchase innovative products. In contrast to existing studies that primarily emphasize the advantages of PPI, this paper takes a comprehensive approach, examining both the costs and risks associated with PPI, alongside its benefits. It finds a general condition under which PPI outperforms traditional public procurement. Under this condition, this paper demonstrates that PPI enhances social welfare by facilitating optimal risk-sharing between public procurers and the general economy. Additionally, it draws policy implications from a comparative analysis between the current PPI policy in Korea and an optimal PPI policy.

Analysis of Success Factors of Electric Scooter Sharing Service Using User Review Text Mining

  • Kyoung-ae Seo;Jung Seung Lee
    • Journal of Information Technology Applications and Management
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    • v.30 no.2
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    • pp.19-30
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    • 2023
  • This study aims to analyze service improvement and success factors of electric scooter sharing service companies by using text mining after collecting reviews of shared electric scooter service applications among various models of sharing economy. In this study, the factors of satisfaction and dissatisfaction of service users were identified using the term frequency inverse document frequency (TF-IDF) technique, and topics for each keyword were extracted using the Latent Dirichlet Allocation (LDA) Topic Modeling technique. According to the analysis results, the main topics were entertainment, safety, service area, application complaints, use complaints, convenience, and mobility. Using the analysis results of this study, employees and researchers of electric scooter sharing service companies will be able to contribute to the improvement and success of related services.

Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach (소셜 네트워크 기반 공유경제 서비스에 관한 밀레니얼스 소비자 세분화 연구: 사이코그래픽 관점에서)

  • Lee, Jae Heon;Choi, Jae Won;Kim, Ki Youn
    • Journal of Internet Computing and Services
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    • v.16 no.6
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    • pp.109-121
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    • 2015
  • The purpose of this qualitative study is to explore consumer behavioral trends, psychological characteristics and various cognitive types of Millennial Generation consumers, primarily in their 20s, who are familiar with sharing economy services based on the emerging social networking technology. Using Q methodology, this paper theoretically defines four and interprets via a social science perspective four different types of these young consumers who are skilled at state-of-the-art ICT equipment, devices or online networking services. Sharing economy services in Korea's academic and industrial services are influenced by government policy, and related research is relatively new. This study is focused on discovering unique psychographic characteristics called 'schemata' that include personal interest, preference, attitude, and opinion. On the basis of 40 Q-sorted data samples, the analysis examined 180 collected statements from meta-studies and interviews with 35 individuals born between 1997 and 1992. As a result, four consumer groups were identifies: Type 1 'Early majority', Type 2 'Laggard', Type 3 'Opinion leader', and Type 4 'Late majority'. The results of this research can be used to explore to study in greater detail the behavior and psychological aspects of Millennial General consumers'.

Functioning of Economic Systems in the Context of Their Potential Development in the Conditions of Circular Economy

  • Pohrebniak, Anna;Petrashko, Liudmyla;Dovgopol, Nina;Ovsiuchenko, Yurii;Berveno, Oksana
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.309-315
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    • 2021
  • The purpose of the article is to analyze the functioning of economic systems in the context of the development of their potential in a circular economy. It is determined that the functioning of economic systems to ensure their sustainability should meet modern challenges and provide for the formation of competitive institutional architecture, the introduction of structural and regulatory innovations, the transition to an innovative model of development. The specific principles of functioning of economic systems include openness, nonlinearity, multivectority, dynamism, emergence, uncertainty about the development of economic processes. It is substantiated that the linear nature of development and equilibrium are not dominant in the functioning of economic systems, and increasing the level of economic efficiency should go hand in hand with minimizing the activities of enterprises, which necessitates the use of circular economy. The main prerequisites for the transition to a circular economy are analyzed. It is determined that the basic concept of the circular economy involves the development of a system of production and consumption, which is based on processing, reuse, repair, product sharing, change of consumption patterns and new business models and systems. The main elements of the circular economy include: a closed cycle, the use of renewable energy sources, systems thinking. The correlation of the principles of sustainable development and the peculiarities of the application of the circular economy is analyzed. It is determined that the circular economy contrasts with the traditional linear economic model, which is based on the model of "take-do-consume-throw away". The advantages and disadvantages due to the use of the principles of circular economy are given. Based on the study, steps are identified to accelerate the transition from a linear economy to a circular economy.

The Anti-consumption Effect on the Car Sharing Utility: The Moderating Effect of Brand Luxury Level

  • LEE, Hee-Jung
    • Journal of Distribution Science
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    • v.18 no.6
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    • pp.63-75
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    • 2020
  • Purpose: This study examines the motivations that prompt customers to use commercial sharing services (CSSs), and the relationship between anti-consumption and the perceived utility of CSSs in the fashion-sharing business. This study tries to understand how the two types of anti-consumption can differentially affect consumers' perceived utility to use CSSs. In particular, as the types of CSS have diversified and many consumers have used them, it can be expected that the influence of anti-consumption on the perceived utility of CSSs can change, depending on the field where the CSS is applied. Research design, data and methodology: The structural equation modeling (SEM) with the SPSS 22.0 and AMOS 18.0 programs was used. Results: This study found that (i) two types of anti-consumption (voluntary and selective) differentially affect the perceived utilities to use CSSs; (ii) the two types of anti-consumption differentially affect the perceived utility to use CSSs depending on the level of the brand. Conclusions: In order to promote the spread of consumers' use in the sharing economy, it will be possible to identify what important utility is and make a meaningful contribution to the establishment of future marketing strategies.

A Study on the Effect of Knowledge Sharing and Utilization on Field Project Performance

  • Lee, Won-Hee;Moon, Jae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.8
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    • pp.151-156
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    • 2018
  • As the globalization of the global economy accelerates, entrepreneurs are increasingly interested in knowledge management processes such as sharing, utilizing, and learning within organizations to create and scale new knowledge to achieve sustainable growth and differentiated competitive advantage. Recently, domestic construction companies have been facing difficulties due to many unstable factors including domestic and foreign factors due to technological power enhancement and the decline of the construction industry due to the government's real estate regulation policy and the ongoing recession. The purpose of this paper is to investigate the effect of knowledge sharing and utilization on the performance of knowledge sharing and utilization in the field organization of domestic construction companies in this market situation. In this study, the structural equation model was used for empirical analysis. As a result of this study, it was confirmed that all variables except for the relationship between organizational culture and knowledge sharing and utilization had a positive effect.

The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China (공유경제에서 서비스품질이 공유가치창출 및 지속이용의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로)

  • Lee, Eunji;Cho, Chulho
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.523-538
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    • 2018
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

A Solution for The Reliability Problem of Share House Platform Using Share Index (쉐어 지수를 이용한 쉐어하우스 플랫폼 신뢰성 문제 해결을 위한 방안)

  • Kim, Hyun-Gook;Park, Jin-Tae;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.733-735
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    • 2017
  • Because of the increasing necessity on sharing economy, numerous number of commercial platform based on sharing has been on the rise: car sharing, bike sharing, house sharing, book sharing, etc. And most of all, share house which aimed at dwelling problem, showed the greatest growth than the other economic models. But during the growth period, unforeseen problems also revealed its traces; the vacancy and reliability problem on the mutual platform. However, there is no way to resolve this situation now. Due to this reason, we will offer some keys to unlock existing problems on current share house platform here.

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The Social Economy Organizations in Rural South Korea - Trends and Challenges - (농촌의 사회적 경제 조직, 실태와 과제)

  • Kim, Jeongseop;Lim, Ji-Eun
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.1
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    • pp.53-72
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    • 2016
  • Our main concerns in this paper are with the several kinds of social economy organization in rural South Korea, in where social exclusion is likely to be prevalent over time. Approximately, there are 2,500~3,000 social economy organizations which have been set up from 1990s. Most of their operational social aims are either to offer jobs or to provide social services for the vulnerable social groups in rural communities. They have several normative principles as a social economy organization. But the two principles were less supported than the others; 1) the community's initiative and participation, and 2) sharing surplus with community. The social economy organizations are involved in various types of business. The greatest number of social economy organizations are doing businesses in agriculture and agro-industry. On average, their value of asset is worth of 300 million wons. They are indebted for 130 million wons, averagely. Their average surplus is 110 million wons. Most of them are small businesses. It is enough to say that the social economy is at an early stage in rural South Korea. The social economy is confronted with some challenges, as follows. Firstly, the social economy organizers should be based on the needs of community in both setting up a new social economy organization and managing businesses. Secondly, networking and cooperation between social economy organizations should be expanded and strengthened. Thirdly, the sound governance with public sector should be built.

The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic (COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향)

  • Kim, So Yeong;Sim, Ji Hwan;Chung, Yeo Jin
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.1-27
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    • 2021
  • The entire tourism industry is being hit hard by the COVID-19 as a global pandemic. Accommodation sharing services such as Airbnb, which have recently expanded due to the spread of the sharing economy, are particularly affected by the pandemic because transactions are made based on trust and communication between consumer and supplier. As the pandemic situation changes individuals' perceptions and behavior of travel, strategies for the recovery of the tourism industry have been discussed. However, since most studies present macro strategies in terms of traditional lodging providers and the government, there is a significant lack of discussion on differentiated pandemic response strategies considering the peculiarity of the sharing economy centered on peer-to-peer transactions. This study discusses the marketing strategy for individual hosts of Airbnb during COVID-19. We empirically analyze the effect of changes in listing descriptions posted by the Airbnb hosts on listing performance after COVID-19 was outbroken. We extract nine aspects described in the listing descriptions using the Attention-Based Aspect Extraction model, which is a deep learning-based aspect extraction method. We model the effect of aspect changes on listing performance after the COVID-19 by observing the frequency of each aspect appeared in the text. In addition, we compare those effects across the types of Airbnb listing. Through this, this study presents an idea for a pandemic crisis response strategy that individual service providers of accommodation sharing services can take depending on the listing type.