• 제목/요약/키워드: The Korean Company

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초고속인터넷 서비스 사업자 전환의도 (The Intention to switch Broadband Internet Service Providers)

  • 제미경;전향란
    • 한국생활과학회지
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    • 제19권5호
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    • pp.845-855
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    • 2010
  • This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

위탁급식 전문업체의 브랜드 자산 구성 요인간 인과 관계 분석 - 인천지역 일부 대학생을 대상으로 - (Causal-effect Analysis of Brand Equity Factors in Contract Foodservice Management Company in College and University in Incheon Area)

  • 김현아;양일선;허은정
    • Journal of Nutrition and Health
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    • 제38권5호
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    • pp.395-403
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    • 2005
  • The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

The effect of G009 on lipidperoxidation in rat liver microsome

  • Lee, June-Woo;Jeong, Hoon;Han, Man-Deuk;Kim, Su-Ung;Lee, Seung-Yong;Kim, Kee-Nam;Chung, Sung-Kyun;Baek, Seong-Jin;Song, Jae-Jin;Kim, Yong-Seok;Kang, Sang-Mo
    • 한국응용약물학회:학술대회논문집
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    • 한국응용약물학회 1995년도 춘계학술대회
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    • pp.107-107
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    • 1995
  • The purpose of this study was to observe the effects of the polysaccharide(G009) obtained from liquid cultured Ganoderma lucidum IY009 on the lipidperoxidation in rat liver microsome. It is well known that the polysaccharide of G. lucidum have the hepatoprotective activity, antitumor activity etc., which was thought to have the relationship to anti-lipidperoxidation. In order to the estimate the effects of anti-lipidperoxidation of the polysaccharide obtained from G. lucidum IY009, enzymatic and nonenzymatic reaction were performed, in vitro, in rat liver microsome. In enzymatic lipid peroxidation reaction by ADP/FeCl$_3$/NADPH and $CCl_4$/NADPH, G009(1mg/ml) inhibited 77.4%, 39.4%, respectively, and the nonenzymatic reaction strongly exhibited 97.4% inhibition. And also, in enzymatic and nonenzymatic inducers treated with G009, the formation of MDA was progressively greater decreased by raising G009 concentration. These results suggest that anti-lipidperoxidation by G009 treatment may be play an important part in liver protection action.

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베트남 직접투자 기업의 진입결정요인과 성과에 관한 연구 (A Study on the Entry Determinants and an Outcome of Korea's Direct Investment Company to the Vietnam)

  • 이제홍
    • 통상정보연구
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    • 제14권3호
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    • pp.185-207
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    • 2012
  • 베트남은 풍부한 노동력과 성장 잠재력으로 한국 기업들의 투자대상국으로 관심이 높으며, 2011년 9월 현재 약 239억 달러를 투자하고 있어 최대 투자국으로 부상하고 있다. 또한 한국의 대 베트남 투자 패턴도 노동집약적 산업형태에서 고부가가치 형태로 전환하고 있다. 본 연구는 베트남의 직접투자에 따른 경쟁력 결정요인에 따른 투자성과를 분석하여 한국 투자기업의 경쟁력을 확보하는데 있다. 특히, 베트남 투자기업의 대내적인 요인인 기업규모, 마케팅기술, 재무관리, 국제경험, 조직관리 등과 현지 베트남 시장요인인 현지시장규모와 시장환경 등의 요인이 베트남 투자성과에 어떠한 영향을 미치고 있는가를 분석한다. 본 연구결과를 보면 "투자기업의 규모", "투자기업의 국제경험", "투자기업의 마케팅 기술", "현지국의 시장규모", 그리고 "현지국의 시장환경"이 한국기업의 투자성과에 유의한 정(+)의 영향을 미치고 있다. 그러나 "투자기업의 조직관리"와 "투자기업의 재무관리"는 베트남 투자성과에 유의한 영향을 미치지 않아, 가설이 기각되었다. 투자성과에 유의한 영향을 미치지 않았다고 해서 투자기업의 결정요인으로 중요하지 않은 요인은 아니라는 것이다. 그렇기 때문에 한국기업은 베트남에 지속적으로 투자를 하고 있다.

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사업체 규모에 따른 근로자 건강수준의 불평등: 제17차 한국노동패널 자료 이용 (Health Disparities among Korean Workers by Enterprise Size: Using Korean Labor and Income Panel Study (17th))

  • 박보현;최숙자;서수경
    • 한국직업건강간호학회지
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    • 제25권4호
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    • pp.277-289
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    • 2016
  • Purpose: This study aims to investigate the cross-sectional association of company size and self-rated health using representative data on Korean workers. Methods: We used the data from 2,884 wage workers collected by Korean Labor and Income Panel Study (17th). The association between company size and self-rated health was analyzed using logistic regression with covariates including demographic characteristics, work environment, job satisfaction, and health-related behaviors. Resulst: Odds ratio (OR) for better health status among workers in large-sized company was 1.351 (CI. 1.054~1.731), compared to workers in small-sized company. We performed three separate models stratified by firm size (small, medium, and large companies). Occupation variables showed different effect on health depending on firm sizes. OR for better health of white-color job (referred to blue-color job) was 1.693 in medium-sized company model but it was 0.615 in large company model. OR for better health of the workers working shift work showed 0.606 in large company model but it was not significant in small and medium company models. Conclusion: We found that small-sized company workers have significantly poor self-rated health compared to large-sized firm workers. This study revealed that there exist differences among health related factors depending on firm sizes.

DEA를 이용한 모기업과 협력기업의 공급망 품질경영 효율성 분석 (Analysis of the SCQM Efficiency of a Parent Company and Its Partner Companies Using DEA)

  • 오수정;김현정;김수욱
    • 경영과학
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    • 제30권2호
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    • pp.43-61
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    • 2013
  • With the recent introduction of supply chain management (SCM), quality management has extended from within companies to between companies. As a result, supply chain quality management (SCQM) has received increased attention. However, existing SCQM studies only focus on what impact quality control in supply chains have on company performance while virtually no studies examine quality control efficiencies. This paper, therefore, evaluated the SCQM efficiency of a parent company and its partner companies by using Data Envelopment Analysis (DEA) based on the Quality Collaboration Index for Supply Chain Management (QCI-SCM) conducted by the Korean Standards Association for its 'Quality Innovation-Based Building and Expansion of Business.' Study results showed that a parent company and its partners showed an overall average efficiency of approximately 80% (parent company 80.37%, partner company 79.05%). By also performing a discriminant analysis based on the calculated efficiency scores using DEA, factors that made companies efficient or inefficient were different between the two groups. In parent companies, efficiency and inefficiency were determined by factors such as communication, infra-structure, support, delivery of quality, and benefit sharing, whereas in partner companies, talent development, infrastructure, crisis management, and delivery of quality were the determining factors. In this paper, we examined the efficiency of SCQM and analyzed them from the perspective of both the parent company and partner companies to offer strategic SCQM insights.

1인 창조기업의 기호학적 분석 (Semiotics approach to one-person Creative Company)

  • 이지석;권종욱
    • 한국콘텐츠학회논문지
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    • 제13권10호
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    • pp.470-479
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    • 2013
  • 본 연구는 1인 창조기업에 대한 브랜드 아이덴티티 이미지, 기호사각형 모델을 활용하여 1인 창조기업 육성정책의 특성과 문제점을 분석하였다. 정부(중소기업청)는 청년 실업문제를 해결하고 청년창업을 유도하기 위해 최근 부각되고 있던 '1인 기업'에 대해 큰 관심을 보였다. 이를 정책에 반영하여 2008년에 '1인 지식기업' 육성정책을 발표하였으나 현실적 비판에 직면하게 되면서, 2009년에 이를 변경하여 '1인 창조기업' 육성정책을 제시하였던 것이다. 그러나 본 연구의 기호학적 분석에 따르면 정책법안 내에서 기호학적으로 충돌을 일으키는 부분( i = 1, i = 5인 미만일 경우, 1 = 2~5)이 존재하고, 벤처생태계의 자연스러운 현상인 공동창업에 대한 부분을 정책에 반영하지 못하고 있었다. 본 연구에서는 기호학 분석결과를 바탕으로 정부의 '1인 창조기업' 정책에 대한 새로운 정책적 시사점을 제공하기 위해 (1) 1인 지식기업 ${\rightarrow}$ (2) 1인 창조기업 ${\rightarrow}$ (3) 1+1 창조기업으로 발전시킬 것을 제안하였다.