• 한국경제지리학회지
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• 제14권3호
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• pp.358-376
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• 2011

본 연구는 타올 산업이 집적한 대전 충청권을 사례로, 타올 산업 집적지의 형성 과정을 산업 재구조화를 중심으로 고찰하고, 타올 산업 생산 연계의 공간적 특성을 하청 연계를 중심으로 파악하며, 이러한 타올 산업 하청 연계의 공간적 특성이 관련 정책에 주는 함의를 규명하고자 했다. 이 지역에서 타올 산업이 성장하기 시작한 것은, 한국 전쟁 이후 북한 출신 직물 기술자들이 정착하면서 관련 기술과 정보가 지역 내에 확산되었기 때문이다. 이후 타올 산업은 1980년대에 재구조화를 거치면서 사회적 분업에 의한 기업별 전문화를 통해, 지역 내 기업 간 긴밀한 연계를 형성하게 되었다. 따라서 타올산업 지역에 대한 정책을 추진하는 경우에는, 산업 자체의 특성은 물론, 이와 같은 산업 연계와 연계 공간에 대한 고려가 선행되어야 할 것이다.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• Human Ecology Research
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• 제56권4호
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• pp.407-416
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• 2018

This study investigated the characteristics and changes of Jeongbang-village silk culture Jeollanam-do Province during Japanese Colonial Rule with a focus in on Gokseong-gun & Damyang-gun Jeongbang-village. The results of the study are as follows. First, after Japanese occupation, it changed from a traditional silkworm species, the Joseon Silkworms and the mulberry tree to an improved Japanese species. Japan established a silk spinning mill called Jongyeon Textile factory in Gwangju and Jeongbang Village was formed in poor rural areas. Second, the way of village management consisted of buying a large number of land for mulberry plans and creating mulberry fields as a cheap way to utilize the labor force for women and men in rural areas. Third, since the end of the Japanese colonial era, mulberry fields in Jeongbang villages which the Japanese left, were sold at a cheap price to Koreans. After the Korean War, the Korean government's efforts to modernize the silkworm industry resulted in a continuous plan to increase the number of silkworms. The impact of government policies has also increased the production of silkworms in these areas. However, since the early 1980s, Korean companies have been affected by Japanese economic policies and dumping by China that has resulted in in a sharp decline in their production. In the case of Gokseong-gun and Damyang, the production of silk products was halted and switched to other crops in the early 1990s when the farming industry began to decline.

• 한국의류학회지
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• 제33권11호
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• International Journal of Costume and Fashion
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• 제6권2호
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• pp.55-61
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• 2006

China became the largest costume industry and export country since 1994. The fashion market in China has been changed from seller's market to buyer's market. During this period, brand has taken an important part. The fashion industry in China is developing on outlook, function, materials and categories. I want to do this brief research on the ten years of China Fashion Week to review the development of China Fashion Week, which is the symbol of China fashion industry. I hope it can be reference for being comprehended by Chinese and other foreign countries. In 1997, China Fashion Week was called Fashion Design exhibition. The title was modified to be China Fashion Week in 2000. In 2003. the title was developed to China Fashion Week (Spring/Summer Collection) and China Fashion Week (Autumn/Winter Collection). In the past ten years, there have been 300 fashion collections, with 600 fashion designers who joined in the competitions, and thousands of models, reporters and photographers, who took part in China Fashion Week. Recently 200 login fashion brands, 300 fashion designers, more than 500 reporters and 50 model management companies have made a relationship with China Fashion Week. The first moment of China Fashion Week- "famous designer project": paying attention to the relationship between the level of fashion designers and the style of brands. Quite a good deal of fashion design became more practical. The second moment of China Fashion Week- "improving Chinese fashion brands ": fashion show was not a kind of stage art but the business dealing for brand during that period. The situation of China Fashion Week now: Chinese Haute Couture is showed wonderfully during China Fashion Week. Fashion contest became the character of China Fashion Week. The contests were for adult fashion designers, new designers, models, and photographers. According to the development between different countries on fashion, the international communication of China Fashion Week became more and more popular and wide. Fashion designers from France, Italy, New York, Korea and Japan had fashion shows in China Fashion Week. The Chinese top fashion designers were showing their work during Paris, Milan and New York fashion shows.

• 복식문화연구
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• 제25권4호
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• pp.519-528
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• 2017

Mobile shoppers have encountered frequent color mismatch in the products that they have purchased, as they can only rely on their sense of sight. Therefore, fabric color and color difference recognized by smartphone display during mobile shopping were studied using instrument analysis method. It aimed to gather precise information on actual fabric color understanding of the mobile shoppers purchasing textile products. Three smartphones were selected from LG, Samsung, and Apple companies, and four colors were researched (red, yellow, green and blue) to both polyester and wool test fabrics for color analysis though color measuring instruments. The results from the spectrophotometer indicated that the color coordinate location of smartphone fabric color is similarly distributed regardless of the type of fabric. The Samsung smartphone displays a relatively high color chroma (especially on red-colored fabric) regardless of the type of fabric due to a high color reproduction range. In contrast, the LG smartphone, which has high color temperature, displays high color chroma on the blue colored fabric with a significant color mismatch between the actual fabric color and smartphone fabric color. From the results of this study, issues related to mobile shopping can be addressed through an analysis of the products sold, the smartphone's color representation, and user understanding.

• 패션비즈니스
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• 제23권2호
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• Human Ecology Research
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• 제60권3호
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• 한국염색가공학회지
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• 제35권4호
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• pp.256-273
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• 2023

Among the dyeing industries, the tenter process is a process that improves the quality of fibers by drying and ironing (heat treatment) dyed fabrics, and drugs such as water repellents, antistatic agents, and fiber softeners are mainly used in these tenter processes. These drugs are vaporized in the process of treatment by high temperatures (180 ~ 230℃), and are observed in a complex form such as white smoke, oil mist, and fine dust, causing odor. To treat the complex exhaust gas at the rear end of the tenter facility, most companies operate by installing a wet scrubber and an adsorption tower alone or in parallel, but there are many problems. In particular, the insoluble oil mist at the rear end of the tenter has significantly low processing efficiency in the cleaning dust collection facility, and there is a problem in the facility by adsorption due to the occlusion phenomenon caused by the oil mist. In addition, the odor gas at the rear end of the tenter contains a lot of aldehydes, and in order to improve these various problems, a complex exhaust purification device using cyclone and electric support collector was developed. This study examined the applicability of economical and efficient technology by removing complex air pollution at the rear end of the tenter and applying improved technology than the existing technology.

• 한국산업보건학회지
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• 제8권2호
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• pp.242-253
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• 1998

우리나라에서 석면생산은 약 60년 전 부터 시작되었으며 총 생산량은 약 145,000톤이었다. 이들의 대부분은 백석면이었으며 일부 토면과 산피(Sepiolite)였다. 충남 광천지방의 석면광산은 백석면이고 홍성지방의 석면은 토면이었다. 석면의 사용은 슬레이트 생산으로부터 시작하였으며, 일제시대부터 약 55년, 석면방직과 석면마찰제 생산이 27년 전부터 시작되었다. 석면의 수입량은 1976년부터 1995년까지 약 122만 톤이 수입되었으나 1976년 이전의 수입량까지 포함한다면 이보다 많을 것으로 판단된다. 석면의 수입은 급격한 증가가 없이 꾸준히 증가하는 추세이며 년간 약 8만9천 톤이 수입된다. 이들의 대부분은 석면건축자재인 슬레이트, 석면판 등의 생산과 석면마찰제의 생산에 사용되고 있다. 석면의 노출농도는 꾸준히 감소하고 있으나 일부 근로자에서는 석면관련 질환의 발생이 염려되는 수준이었다. 석면방직업의 경우 1987년 최고 45.7 fibers/cc까지 달하였으나 1984년 6.7 fibers/cc이었으며, 96년 석면방직업에서 1.87 fibers/cc으로 감소하고 있으나 허용기준을 초과하고 있었다. 브레이크라이닝 제조 사업장에서는 1984년 1.70 fibers/cc, 1966년에는 0.55 fibers/cc로 감소하고 있으나 극히 일부의 근로자에서는 허용기준을 초과하고 있었다. 따라서 석면관련 질환의 발생은 석면방직업과 석면마찰제 사업장에 국한될 것으로 보인다. 석면사업장은 1993년 118개이며 총 취급근로자 수는 6,636명이었을 것으로 추산되었다. 사업장수와 취급근로자수의 증가가 둔화되었다고는 하나 꾸준히 증가하고 있다. 이중 10년 이상 근무한 근로자는 1,860명이며 20년 이상 근무한 근로자도 561명에 달하고 있어 건강장해가 발생하기에 충분하다고 판단된다. 따라서 폐암이나 중피종암 등이 밝혀지지 않은 것이지 없는 것은 아닐 것으로 추측되었다.