• Fashion & Textile Research Journal
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• v.19 no.1
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• pp.19-29
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• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• Fashion & Textile Research Journal
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• v.8 no.3
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• pp.310-316
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• 2006

Fitness of clothes becomes a major concern in apparel industry. But male sports athletes had difficulties to buy ready-made clothes of good fit. Because ready-made clothes manufactured in companies are produced accordingly to the general person's body types. To solve this problem, it is necessary to classify athletes' upper body into several kinds of somatotypes. The purpose of this study was to classify upper body types of male sports athletes based on the analysis of their upper body types and to provide fundamental data on the development of ready-to-wear clothing appropriate for the upper body types. The subjects for anthropometric measurement were 189 male sports athletes of 20 to 29 year-old. The result of factor analysis indicated that 6 factors were extracted from anthropometric measurements through analysis and those factors comprise 73.807% of total variance. 3 clusters were categorized using 6 factor scores by cluster analysis. Type 1 was taller than other types, had average size in circumference, width and thickness and was bending somatotype. Type 2 exhibits a large circumference in the upper body and straight somatotype. Type 3 was characterized by short, exhibits a large circumference in waist, abdomen and hip and swayback somatotype.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.265-271
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• 2010

This study aims at academically organizing fashion coordination methods for interview image-making, which have been attempted through seminars in companies and universities, through empirical studies including previous studies and surveys conducted by groups of experts. The methods of this study include theoretical considerations through literature and empirical considerations such as one-to-one interviews and surveys of groups of experts in the areas of fashion and interview. Through these methods, this study examined elements of image-making characteristics of fashion for an interview, which are required for an interview, by investigating and analyzing interview image-making. As a result of the examination, the characteristics of proper clothes for an interview are as follows; Items of clothes: tailored, tuxedo, Chanel, Eton, blazer jackets, button-down and dress shirts, shirt waist, bow, Gibson blouses, tight, A-line, gored, pleats, flared skirts and straight, boot-cut and ankle pants. Color: achromatic colors including white, gray, black, navy, pink and yellow. Patterns: solid, stripe, and basket check.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.379-389
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• 2019

Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.

• Korea Trade Review
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• v.44 no.1
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• pp.207-220
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• 2019

In the context of export-oriented growth strategy, Korea has promoted the conclusion of FTAs and 16 FTAs have entered into force or concluded so far. Despite of these efforts, the expansion of the global value chain (GVC) has resulted in fragmentation of production processes and international companies have been struggling to meet the criteria for determining the rule of origin. In order to overcome these difficulties, some foreign FTAs have been introducing cross-cumulation of origin. In this paper, we try to examine empirically whether the easing of the rules of origin using cross-cumulation contributes to the increase in actual value-added exports. we quantify the effects of cross-cumulation included in the EU-Vietnam FTA on Korean exports of the textile through a gravity model using the concept of value-added export. Based on the analysis results, the proportion of value-added exports in Vietnam increased by adoption of cross-cumulation of origin, which consequently resulted into an increase in total exports. This paper tries to draw several implications for the rules of origin in Korea's FTAs including cross-cumulation considering the export value chain of Korea.

• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.777-788
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• 2020

Growth in the sharing economy and sustainability have grown has influenced collaborative consumption that values usage rather than ownership. Collaborative fashion consumption platforms have become a rapidly growing business and need to be investigated. A theoretical review and case study were conducted to analyze the typology of collaborative fashion consumption consisting of renters, lenders, and platforms. Applying the nascent literature of partial organization, this paper outlines a typology, user-driven types in which lenders take responsibility to manage rental products and platform-driven types in which platforms are in charge. Four representative cases such as Hurr Collective, Villageluxe, Wardrobe, and Closetshare were selected in order to derive the roles of collaborative fashion consumption platforms. First, it is critical to balance between renters and lenders in collaborative fashion consumption platforms. Second, it is imperative to establish trust about the platform and formulate mutually understandable guidelines. Third, the concept of lenders needs to be broadened to individuals as well as fashion brand companies. Fourth, it is necessary to improve interaction between renters and lenders in platform-driven types. This study represents one careful step to understand collaborative consumption platforms that also provides managerial and academic implications.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.704-717
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• 2015

In modern fashion fabrics became an important element that leads the current of fashion beyond materials. Also, it has a creative role that reflects emotional and visual aspects, and it is considered as a mega trend that will lead the $21^{st}$ century fashion industry. The value of fashion products is affected not only by the style and design but also the sensuous properties like color, pattern, texture, and drape of fabrics. Therefore, in this study, characteristics of fabric trend between 2007 S/S and 2010 S/S will be analyzed focused on Premiere Vision, which influenced many Korean fashion trend information companies, while looking into the fabric trends shown in the world's top four collections-Paris, Milan, London, and New York-and Seoul collection, and comparing and analyzing the acceptance level of those. Fashion fabric is an important part in fashion design and change with social environment and value, its considered that the role and importance of subject matters increases in changing fashion design toward globalization by meeting various personality which is diversified more and more. It is to provide specific and practical data to be used for the Korean fashion industry, which can be used as useful information for future fabric researchers and people in the fashion industry for integrated study of fashion design and fashion fabric.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.251-260
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• 2012

Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1265-1273
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• 2005

The objective of this study is to examine the images of the current uniforms and to provide the basic references in designing female flight attendants uniforms. In Incheon International Airlines, 11 of the major airlines with the most passengers along with the highest capacity were chosen and 22 pieces of photographs were collected, two photos coming from each airline companies. The semantic differential scale has been formed by 16 pairs of adjectives. Then, it has conducted a statistical analysis using a SPSS WINDOWS that contains 475 copies of the selected questionnaires (375 of the non-flight attendants, and 100 of the female flight attendants). The following are the results and the conclusion of this study. According to this study, four main components of the uniforms of the female flight attendants were attractiveness, femininity, noticeability, and activity, which have occupied $65.9\%$ of the total variance. It was concluded that attractiveness and femininity were two main factors in perceiving the females' uniforms. According to the results of the uniform image difference, it was shown that Asiana Airline's uniform is the most attractive and Cathay Pacific Airline uniform is the most feminine. The most noticeable uniform was from Singapore airline which included cultural and traditional components of its own national colors. Pants suits of Lufthansa airline and Northwest airline were shown as the most active uniforms. There were significant differences in uniform images according to subjects' gender, age, education, and occupation. Men perceived uniforms more attractive, feminine, and active than women. People over 40 perceived uniforms more attractive, feminine, and active, and the High School graduates perceived uniforms more feminine and active. On occupational basis, Federal workers and Educators perceived uniforms more active on uniforms. Passengers who take planes once a month perceived uniforms more attractive, feminine, and active.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.270-276
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• 2005

Nowadays, the family system has changed from a large extended family group to a more nuclear family and the number of people who live by themselves has been increasing. Moreover, Korea is becoming an aged society, and pets are becoming more important as leave the family home. So a lot of people in Korea now consider pets as their family members due largely to the drastic change of their life style. Therefore, the rate of importing commodities for pets like cats and dogs has been increasing dramatically. In this study, in response to the growing interest in the pet industry, I have studied recent trends and types in the pets wear markets which are still in the first stage of development in Korea. In order to enhance the possibility of mass producing pets ready-made clothes for making the unit cost lower, firstly, I presented a new basic design and pattern of pets wear made up of general textile. After that, following basic purpose of pet wear, I classified decorative clothes into party wear, everyday wear and street wear and then I developed the pattern and made a pair of works for each item totaling 6 in all. I hope that the number of Korean companies which can enhance their reputation through by marketing these products in Korean as well as all around the world will increase. I believe this will be possible because by taking advantage of the easy pattern developed in this thesis. They will be able to mass produce their own high quality pets wear brand.